design-display-discovery

Display discovery

Version-Timestamp: 2026-09-11T09:45:01-04:00

Status: authored project-local instructions; not installed or production-certified.

Inputs

Read the relevant display workflow and reuse accepted inputs from the display brief. Dependencies identify information needed, not mandatory repetition of approved work. Preserve baseline locks for precise changes.

Method

Collect site images or measured drawings, audience tasks, viewing distance and angle, dwell time, lighting/glare, competing signage, seated/standing use and intended action. Distinguish passive, data-driven non-touch and interactive screens. Record unknowns instead of inventing installation measurements.

Obtain operator canvas, physical dimensions, orientation, pixel mapping, safe areas, schedule/slot constraints, playback restrictions and approved device/player versions. For LED walls include pixel pitch and unusual geometry; for outdoor placements obtain site/operator motion and brightness restrictions before committing to animation. Do not prescribe universal font sizes, durations or brightness.

Classify existing approved brand, existing inferred brand or new brand. Inventory approved assets, campaign dates, claims and invariants. Inferred typography/colors from public work remain provisional; new identity routes through existing brand strategy and identity skills. Separate creative exploration from installation approval.

Output and acceptance

Completed display brief, measured versus assumed context, selected route and explicit unresolved prerequisites. Unknown codec can hold final export while storyboarding proceeds.

Carry actual files, source versions, assumptions and remaining checks through the existing stage handoff.

Conflicting evidence

Partial guidelines retain authority within their stated scope. Record conflicts rather than replace them with inferred trends. Every inferred rule carries source, confidence and owner-confirmation status. Obtain an explicit resolution for consequential conflicts before final production. For roadside placements confirm applicable local authority and media-owner restrictions; unknown permission for motion holds animated deployment, not static exploration.

Screen-content extension

Version-Timestamp: 2026-09-11T19:51:13-04:00

Record screen dimensions, source rights, expiry and audience before creative work; fixture engineering is outside scope. Use the specialist workflow for the relevant detailed methods.