[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M7BVTAPPCVK8NEJAYWP2ZRWX":3,"skill-same:01M7BVTAPPCVK8NEJAYWP2ZRWX":85},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":18,"publishedAt":19,"linkOnly":20,"markdownContent":21,"markdownBody":22,"frontMatter":23,"refName":57,"commitSha":58,"skillDirectory":59,"forksCount":60,"repositoryHtmlUrl":61,"repositoryHomepageUrl":6,"ownerHtmlUrl":62,"ownerBlogUrl":6,"ownerDescription":63,"updatedAt":64,"install":65,"resources":78},"01M7BVTAPPCVK8NEJAYWP2ZRWX","google-ads-manager",null,"Google Ads campaign management - campaign setup, keyword research, bid optimization, and performance reporting","om-scogo\u002Fskillsh-scraper","om-scogo","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F160466840?v=4","01M79AWB6DFVCQ7RK70CS34B96","Om Achrekar","01M79AWB6ZM9SKR8KDH1WSSM22",0,"MIT","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fclaude-office-skills-skills\u002Fgoogle-ads-manager\u002FSkill.md",[],[],"2026-11-15 14:19:17",false,"---\nname: google-ads-manager\ndescription: \"Google Ads campaign management - campaign setup, keyword research, bid optimization, and performance reporting\"\nversion: \"1.0.0\"\nauthor: claude-office-skills\nlicense: MIT\n\ncategory: marketing\ntags:\n  - google-ads\n  - ppc\n  - sem\n  - advertising\n  - keywords\ndepartment: Marketing\n\nmodels:\n  recommended:\n    - claude-sonnet-4\n    - claude-opus-4\n\nmcp:\n  server: ads-mcp\n  tools:\n    - google_ads_create\n    - google_ads_report\n    - keyword_planner\n\ncapabilities:\n  - campaign_creation\n  - keyword_research\n  - ad_copy_generation\n  - bid_optimization\n  - performance_reporting\n\nlanguages:\n  - en\n  - zh\n\nrelated_skills:\n  - ads-copywriter\n  - saas-metrics\n  - landing-page\n---\n\n# Google Ads Manager\n\nComprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.\n\n## Overview\n\nThis skill covers:\n- Campaign structure and setup\n- Keyword research and grouping\n- Ad copy creation (RSA format)\n- Bidding strategy selection\n- Performance analysis and optimization\n\n---\n\n## Campaign Structure\n\n### Account Hierarchy\n\n```\nAccount\n├── Campaign 1: Brand\n│   ├── Ad Group: Brand Terms\n│   │   ├── Keywords: [brand name], [brand + product]\n│   │   └── Ads: 3-5 RSAs\n│   └── Ad Group: Brand + Competitor\n│       ├── Keywords: [brand vs competitor]\n│       └── Ads: 3-5 RSAs\n│\n├── Campaign 2: Non-Brand - Search\n│   ├── Ad Group: Product Category A\n│   │   ├── Keywords: [category keywords]\n│   │   └── Ads: 3-5 RSAs\n│   ├── Ad Group: Product Category B\n│   └── Ad Group: Problem\u002FSolution\n│\n├── Campaign 3: Competitor\n│   ├── Ad Group: Competitor A\n│   └── Ad Group: Competitor B\n│\n└── Campaign 4: Performance Max\n    └── Asset Groups: [Images, Videos, Headlines, Descriptions]\n```\n\n### Campaign Setup Template\n\n```yaml\ncampaign:\n  name: \"[Product] - Search - Non-Brand\"\n  type: SEARCH\n  budget: \n    amount: 100  # daily\n    delivery: STANDARD\n  \n  bidding:\n    strategy: TARGET_CPA  # or MAXIMIZE_CONVERSIONS\n    target_cpa: 50\n    \n  targeting:\n    locations: [US, CA, UK]\n    languages: [en]\n    audiences: \n      - in_market: \"Business Software\"\n      - custom_intent: \"project management tools\"\n    \n  networks:\n    search: true\n    display: false\n    partners: false\n    \n  schedule:\n    days: [MON, TUE, WED, THU, FRI]\n    hours: \"8:00-20:00\"\n    timezone: \"America\u002FNew_York\"\n    \n  ad_rotation: OPTIMIZE\n  \n  negative_keywords:\n    campaign_level:\n      - free\n      - cheap\n      - download\n      - jobs\n      - salary\n```\n\n---\n\n## Keyword Research\n\n### Keyword Categories\n\n```yaml\nkeyword_types:\n  brand:\n    examples: [\"[brand name]\", \"[brand] login\", \"[brand] pricing\"]\n    intent: navigational\n    expected_cpc: low\n    priority: high\n    \n  competitor:\n    examples: [\"[competitor] alternative\", \"[competitor] vs\"]\n    intent: commercial\n    expected_cpc: medium-high\n    priority: medium\n    \n  product:\n    examples: [\"project management software\", \"task tracking tool\"]\n    intent: commercial\n    expected_cpc: high\n    priority: high\n    \n  problem:\n    examples: [\"how to manage remote team\", \"track project deadlines\"]\n    intent: informational\u002Fcommercial\n    expected_cpc: medium\n    priority: medium\n    \n  long_tail:\n    examples: [\"best project management tool for small teams\"]\n    intent: commercial\n    expected_cpc: medium\n    priority: high (high intent)\n```\n\n### Keyword Research Process\n\n```yaml\nresearch_steps:\n  1. seed_keywords:\n      sources:\n        - brainstorm: core product terms\n        - competitor: analyze competitor ads\n        - customer: survey\u002Finterview terms\n        - support: common questions\n        \n  2. expand_with_tools:\n      google_keyword_planner:\n        - get_ideas: from seed keywords\n        - filter: by volume, competition, CPC\n        \n      other_tools:\n        - semrush: competitor keywords\n        - ahrefs: organic keywords to target\n        - answerthepublic: question keywords\n        \n  3. group_keywords:\n      method: SKAG or themed groups\n      max_per_group: 15-20\n      criteria: same intent, similar landing page\n      \n  4. match_types:\n      broad_match: discovery, high volume\n      phrase_match: balanced reach\u002Frelevance\n      exact_match: high intent, control\n      \n  5. negative_keywords:\n      identify: irrelevant search terms\n      levels: campaign, ad group, account\n```\n\n### Keyword Grouping Example\n\n```yaml\nad_group: \"Project Management Software\"\ntheme: product_category\n\nkeywords:\n  exact_match:\n    - [project management software]\n    - [project management tool]\n    - [pm software]\n    \n  phrase_match:\n    - \"project management software\"\n    - \"best project management\"\n    - \"project tracking software\"\n    \n  broad_match:\n    - project management platform\n    - team project software\n\nnegative_keywords:\n  - free\n  - open source\n  - template\n  - excel\n  - certification\n```\n\n---\n\n## Ad Copy Framework\n\n### Responsive Search Ad (RSA) Structure\n\n```yaml\nrsa_requirements:\n  headlines:\n    count: 15 (min 3)\n    max_chars: 30\n    pin_strategy:\n      position_1: keyword\u002Fbenefit headline\n      position_2: value prop\u002Fdifferentiator\n      position_3: CTA\n      \n  descriptions:\n    count: 4 (min 2)\n    max_chars: 90\n    \n  display_path:\n    parts: 2\n    max_chars: 15 each\n```\n\n### Headline Templates by Category\n\n```yaml\nheadline_templates:\n  keyword_headlines: # Pin to Position 1\n    - \"{Keyword} Software\"\n    - \"Best {Keyword} Tool\"\n    - \"#1 {Keyword} Platform\"\n    - \"{Keyword} for Teams\"\n    \n  benefit_headlines:\n    - \"Save 10+ Hours\u002FWeek\"\n    - \"Boost Productivity 40%\"\n    - \"Manage Projects Easily\"\n    - \"Never Miss Deadlines\"\n    \n  trust_headlines:\n    - \"Trusted by 50,000+ Teams\"\n    - \"4.8★ on G2 & Capterra\"\n    - \"Award-Winning Software\"\n    - \"Enterprise-Grade Security\"\n    \n  cta_headlines: # Pin to Position 3\n    - \"Start Free Trial\"\n    - \"Try Free for 14 Days\"\n    - \"Get Started Today\"\n    - \"Request a Demo\"\n    \n  urgency_headlines:\n    - \"Limited Time: 30% Off\"\n    - \"Special Offer Ends Soon\"\n    - \"Save Now - Act Fast\"\n    \n  differentiator_headlines:\n    - \"No Credit Card Needed\"\n    - \"Set Up in 2 Minutes\"\n    - \"Cancel Anytime\"\n    - \"All-in-One Solution\"\n```\n\n### Description Templates\n\n```yaml\ndescription_templates:\n  benefit_focused:\n    - \"Streamline your workflow with our all-in-one project management platform. Trusted by 50,000+ teams worldwide.\"\n    - \"Save 10+ hours per week with automated task tracking, team collaboration, and real-time reporting. Try free!\"\n    \n  feature_focused:\n    - \"Kanban boards, Gantt charts, time tracking, and team chat in one powerful platform. Start your free trial today.\"\n    \n  social_proof:\n    - \"Join 50,000+ teams who've transformed their productivity. Rated 4.8\u002F5 on G2. No credit card required.\"\n    \n  urgency:\n    - \"Limited time: Get 30% off annual plans. All features included. Start your 14-day free trial now!\"\n```\n\n---\n\n## Bidding Strategies\n\n### Strategy Selection Guide\n\n```yaml\nbidding_strategies:\n  maximize_conversions:\n    use_when:\n      - new_campaign: true\n      - goal: volume\n      - budget: flexible\n    pros: easy setup, google optimization\n    cons: no cost control\n    \n  target_cpa:\n    use_when:\n      - conversion_history: 30+ conversions\u002Fmonth\n      - goal: efficiency\n      - known_cpa_target: true\n    pros: cost control, predictable\n    cons: may limit volume\n    \n  target_roas:\n    use_when:\n      - ecommerce: true\n      - conversion_value_tracking: enabled\n      - goal: roi_optimization\n    pros: revenue-focused\n    cons: needs value data\n    \n  maximize_clicks:\n    use_when:\n      - goal: traffic\n      - new_campaign: awareness\n    pros: simple, good for testing\n    cons: no conversion focus\n    \n  manual_cpc:\n    use_when:\n      - full_control: needed\n      - small_budget: true\n      - testing: keywords\n    pros: granular control\n    cons: time-intensive\n\nbid_adjustments:\n  device:\n    mobile: -20% to +30%\n    tablet: -10% to +10%\n  \n  location:\n    high_value_cities: +20%\n    low_value_areas: -30%\n    \n  schedule:\n    business_hours: +15%\n    off_hours: -25%\n    \n  audience:\n    remarketing: +50%\n    in_market: +20%\n```\n\n---\n\n## Performance Reporting\n\n### Key Metrics Dashboard\n\n```markdown\n# Google Ads Performance Report - {Date Range}\n\n## Campaign Summary\n| Campaign | Spend | Clicks | Conv | CPA | ROAS |\n|----------|-------|--------|------|-----|------|\n| Brand | $500 | 1,200 | 80 | $6.25 | 15x |\n| Non-Brand | $3,000 | 2,500 | 45 | $66.67 | 3.2x |\n| Competitor | $800 | 600 | 12 | $66.67 | 2.8x |\n| **Total** | **$4,300** | **4,300** | **137** | **$31.39** | **5.1x** |\n\n## Key Metrics\n- **CTR**: 3.2% (benchmark: 2%)  ✅\n- **Conv Rate**: 3.2% (benchmark: 3%)  ✅\n- **Avg CPC**: $1.00\n- **Quality Score Avg**: 7.2\u002F10\n\n## Top Performing Keywords\n| Keyword | Clicks | Conv | CPA | QS |\n|---------|--------|------|-----|-----|\n| [brand name] | 800 | 60 | $5 | 9 |\n| project management software | 300 | 15 | $40 | 7 |\n| best pm tool for teams | 150 | 12 | $35 | 8 |\n\n## Underperforming (Action Needed)\n| Keyword | Spend | Conv | CPA | Action |\n|---------|-------|------|-----|--------|\n| free project tool | $200 | 0 | - | Pause |\n| pm software download | $150 | 1 | $150 | Pause |\n\n## Recommendations\n1. ⬆️ Increase budget on Brand campaign (CPA $6.25)\n2. ⏸️ Pause 5 keywords with $0 conversions\n3. 📝 Test new ad copy (current CTR below benchmark)\n4. 🎯 Add \"free\" to negative keywords\n```\n\n### Optimization Checklist\n\n```yaml\nweekly_tasks:\n  - review_search_terms:\n      action: add negatives, find new keywords\n      \n  - check_quality_scores:\n      action: improve \u003C6 QS keywords\n      \n  - review_ad_performance:\n      action: pause low CTR ads\n      \n  - adjust_bids:\n      action: increase for high performers\n      \nmonthly_tasks:\n  - competitor_analysis:\n      check: new competitors, messaging\n      \n  - landing_page_review:\n      check: conversion rate by page\n      \n  - audience_review:\n      check: add new audiences, remove poor performers\n      \n  - budget_reallocation:\n      check: move budget to top performers\n```\n\n---\n\n## Output Example\n\n**Request**: \"Create a Google Ads campaign structure for a CRM software\"\n\n**Output**:\n\n```markdown\n# Google Ads Campaign Structure - CRM Software\n\n## Campaign 1: Brand\n\n**Budget**: $50\u002Fday\n**Bidding**: Maximize Conversions\n\n### Ad Group: Brand Terms\n**Keywords**:\n- [acme crm]\n- [acme crm login]\n- [acme crm pricing]\n\n**Headlines**:\n1. Acme CRM - Official Site\n2. Trusted by 10,000+ Teams\n3. Start Your Free Trial\n...\n\n---\n\n## Campaign 2: Non-Brand Search\n\n**Budget**: $200\u002Fday\n**Bidding**: Target CPA ($75)\n\n### Ad Group: CRM Software\n**Keywords**:\n- [crm software]\n- [best crm software]\n- \"crm for small business\"\n\n**Headlines**:\n1. Best CRM Software 2026\n2. Close 40% More Deals\n3. Try Free for 14 Days\n...\n\n### Ad Group: Sales Software\n**Keywords**:\n- [sales management software]\n- [sales tracking tool]\n...\n\n### Ad Group: Problem\u002FSolution\n**Keywords**:\n- \"how to track sales leads\"\n- \"manage customer relationships\"\n...\n\n---\n\n## Campaign 3: Competitor\n\n**Budget**: $100\u002Fday\n**Bidding**: Target CPA ($90)\n\n### Ad Group: Salesforce Alternative\n**Keywords**:\n- [salesforce alternative]\n- [salesforce vs]\n- \"cheaper than salesforce\"\n\n**Headlines**:\n1. Salesforce Alternative\n2. 50% Lower Cost\n3. Switch in 1 Day\n...\n\n---\n\n## Negative Keywords (Account Level)\n- free\n- jobs\n- salary\n- certification\n- tutorial\n- open source\n\n---\n\n## Estimated Performance\n| Campaign | Est. Clicks | Est. Conv | Est. CPA |\n|----------|-------------|-----------|----------|\n| Brand | 1,500 | 150 | $8 |\n| Non-Brand | 2,000 | 25 | $80 |\n| Competitor | 800 | 10 | $100 |\n```\n\n---\n\n*Google Ads Manager Skill - Part of Claude Office Skills*\n","# Google Ads Manager\n\nComprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.\n\n## Overview\n\nThis skill covers:\n- Campaign structure and setup\n- Keyword research and grouping\n- Ad copy creation (RSA format)\n- Bidding strategy selection\n- Performance analysis and optimization\n\n---\n\n## Campaign Structure\n\n### Account Hierarchy\n\n```\nAccount\n├── Campaign 1: Brand\n│   ├── Ad Group: Brand Terms\n│   │   ├── Keywords: [brand name], [brand + product]\n│   │   └── Ads: 3-5 RSAs\n│   └── Ad Group: Brand + Competitor\n│       ├── Keywords: [brand vs competitor]\n│       └── Ads: 3-5 RSAs\n│\n├── Campaign 2: Non-Brand - Search\n│   ├── Ad Group: Product Category A\n│   │   ├── Keywords: [category keywords]\n│   │   └── Ads: 3-5 RSAs\n│   ├── Ad Group: Product Category B\n│   └── Ad Group: Problem\u002FSolution\n│\n├── Campaign 3: Competitor\n│   ├── Ad Group: Competitor A\n│   └── Ad Group: Competitor B\n│\n└── Campaign 4: Performance Max\n    └── Asset Groups: [Images, Videos, Headlines, Descriptions]\n```\n\n### Campaign Setup Template\n\n```yaml\ncampaign:\n  name: \"[Product] - Search - Non-Brand\"\n  type: SEARCH\n  budget: \n    amount: 100  # daily\n    delivery: STANDARD\n  \n  bidding:\n    strategy: TARGET_CPA  # or MAXIMIZE_CONVERSIONS\n    target_cpa: 50\n    \n  targeting:\n    locations: [US, CA, UK]\n    languages: [en]\n    audiences: \n      - in_market: \"Business Software\"\n      - custom_intent: \"project management tools\"\n    \n  networks:\n    search: true\n    display: false\n    partners: false\n    \n  schedule:\n    days: [MON, TUE, WED, THU, FRI]\n    hours: \"8:00-20:00\"\n    timezone: \"America\u002FNew_York\"\n    \n  ad_rotation: OPTIMIZE\n  \n  negative_keywords:\n    campaign_level:\n      - free\n      - cheap\n      - download\n      - jobs\n      - salary\n```\n\n---\n\n## Keyword Research\n\n### Keyword Categories\n\n```yaml\nkeyword_types:\n  brand:\n    examples: [\"[brand name]\", \"[brand] login\", \"[brand] pricing\"]\n    intent: navigational\n    expected_cpc: low\n    priority: high\n    \n  competitor:\n    examples: [\"[competitor] alternative\", \"[competitor] vs\"]\n    intent: commercial\n    expected_cpc: medium-high\n    priority: medium\n    \n  product:\n    examples: [\"project management software\", \"task tracking tool\"]\n    intent: commercial\n    expected_cpc: high\n    priority: high\n    \n  problem:\n    examples: [\"how to manage remote team\", \"track project deadlines\"]\n    intent: informational\u002Fcommercial\n    expected_cpc: medium\n    priority: medium\n    \n  long_tail:\n    examples: [\"best project management tool for small teams\"]\n    intent: commercial\n    expected_cpc: medium\n    priority: high (high intent)\n```\n\n### Keyword Research Process\n\n```yaml\nresearch_steps:\n  1. seed_keywords:\n      sources:\n        - brainstorm: core product terms\n        - competitor: analyze competitor ads\n        - customer: survey\u002Finterview terms\n        - support: common questions\n        \n  2. expand_with_tools:\n      google_keyword_planner:\n        - get_ideas: from seed keywords\n        - filter: by volume, competition, CPC\n        \n      other_tools:\n        - semrush: competitor keywords\n        - ahrefs: organic keywords to target\n        - answerthepublic: question keywords\n        \n  3. group_keywords:\n      method: SKAG or themed groups\n      max_per_group: 15-20\n      criteria: same intent, similar landing page\n      \n  4. match_types:\n      broad_match: discovery, high volume\n      phrase_match: balanced reach\u002Frelevance\n      exact_match: high intent, control\n      \n  5. negative_keywords:\n      identify: irrelevant search terms\n      levels: campaign, ad group, account\n```\n\n### Keyword Grouping Example\n\n```yaml\nad_group: \"Project Management Software\"\ntheme: product_category\n\nkeywords:\n  exact_match:\n    - [project management software]\n    - [project management tool]\n    - [pm software]\n    \n  phrase_match:\n    - \"project management software\"\n    - \"best project management\"\n    - \"project tracking software\"\n    \n  broad_match:\n    - project management platform\n    - team project software\n\nnegative_keywords:\n  - free\n  - open source\n  - template\n  - excel\n  - certification\n```\n\n---\n\n## Ad Copy Framework\n\n### Responsive Search Ad (RSA) Structure\n\n```yaml\nrsa_requirements:\n  headlines:\n    count: 15 (min 3)\n    max_chars: 30\n    pin_strategy:\n      position_1: keyword\u002Fbenefit headline\n      position_2: value prop\u002Fdifferentiator\n      position_3: CTA\n      \n  descriptions:\n    count: 4 (min 2)\n    max_chars: 90\n    \n  display_path:\n    parts: 2\n    max_chars: 15 each\n```\n\n### Headline Templates by Category\n\n```yaml\nheadline_templates:\n  keyword_headlines: # Pin to Position 1\n    - \"{Keyword} Software\"\n    - \"Best {Keyword} Tool\"\n    - \"#1 {Keyword} Platform\"\n    - \"{Keyword} for Teams\"\n    \n  benefit_headlines:\n    - \"Save 10+ Hours\u002FWeek\"\n    - \"Boost Productivity 40%\"\n    - \"Manage Projects Easily\"\n    - \"Never Miss Deadlines\"\n    \n  trust_headlines:\n    - \"Trusted by 50,000+ Teams\"\n    - \"4.8★ on G2 & Capterra\"\n    - \"Award-Winning Software\"\n    - \"Enterprise-Grade Security\"\n    \n  cta_headlines: # Pin to Position 3\n    - \"Start Free Trial\"\n    - \"Try Free for 14 Days\"\n    - \"Get Started Today\"\n    - \"Request a Demo\"\n    \n  urgency_headlines:\n    - \"Limited Time: 30% Off\"\n    - \"Special Offer Ends Soon\"\n    - \"Save Now - Act Fast\"\n    \n  differentiator_headlines:\n    - \"No Credit Card Needed\"\n    - \"Set Up in 2 Minutes\"\n    - \"Cancel Anytime\"\n    - \"All-in-One Solution\"\n```\n\n### Description Templates\n\n```yaml\ndescription_templates:\n  benefit_focused:\n    - \"Streamline your workflow with our all-in-one project management platform. Trusted by 50,000+ teams worldwide.\"\n    - \"Save 10+ hours per week with automated task tracking, team collaboration, and real-time reporting. Try free!\"\n    \n  feature_focused:\n    - \"Kanban boards, Gantt charts, time tracking, and team chat in one powerful platform. Start your free trial today.\"\n    \n  social_proof:\n    - \"Join 50,000+ teams who've transformed their productivity. Rated 4.8\u002F5 on G2. No credit card required.\"\n    \n  urgency:\n    - \"Limited time: Get 30% off annual plans. All features included. Start your 14-day free trial now!\"\n```\n\n---\n\n## Bidding Strategies\n\n### Strategy Selection Guide\n\n```yaml\nbidding_strategies:\n  maximize_conversions:\n    use_when:\n      - new_campaign: true\n      - goal: volume\n      - budget: flexible\n    pros: easy setup, google optimization\n    cons: no cost control\n    \n  target_cpa:\n    use_when:\n      - conversion_history: 30+ conversions\u002Fmonth\n      - goal: efficiency\n      - known_cpa_target: true\n    pros: cost control, predictable\n    cons: may limit volume\n    \n  target_roas:\n    use_when:\n      - ecommerce: true\n      - conversion_value_tracking: enabled\n      - goal: roi_optimization\n    pros: revenue-focused\n    cons: needs value data\n    \n  maximize_clicks:\n    use_when:\n      - goal: traffic\n      - new_campaign: awareness\n    pros: simple, good for testing\n    cons: no conversion focus\n    \n  manual_cpc:\n    use_when:\n      - full_control: needed\n      - small_budget: true\n      - testing: keywords\n    pros: granular control\n    cons: time-intensive\n\nbid_adjustments:\n  device:\n    mobile: -20% to +30%\n    tablet: -10% to +10%\n  \n  location:\n    high_value_cities: +20%\n    low_value_areas: -30%\n    \n  schedule:\n    business_hours: +15%\n    off_hours: -25%\n    \n  audience:\n    remarketing: +50%\n    in_market: +20%\n```\n\n---\n\n## Performance Reporting\n\n### Key Metrics Dashboard\n\n```markdown\n# Google Ads Performance Report - {Date Range}\n\n## Campaign Summary\n| Campaign | Spend | Clicks | Conv | CPA | ROAS |\n|----------|-------|--------|------|-----|------|\n| Brand | $500 | 1,200 | 80 | $6.25 | 15x |\n| Non-Brand | $3,000 | 2,500 | 45 | $66.67 | 3.2x |\n| Competitor | $800 | 600 | 12 | $66.67 | 2.8x |\n| **Total** | **$4,300** | **4,300** | **137** | **$31.39** | **5.1x** |\n\n## Key Metrics\n- **CTR**: 3.2% (benchmark: 2%)  ✅\n- **Conv Rate**: 3.2% (benchmark: 3%)  ✅\n- **Avg CPC**: $1.00\n- **Quality Score Avg**: 7.2\u002F10\n\n## Top Performing Keywords\n| Keyword | Clicks | Conv | CPA | QS |\n|---------|--------|------|-----|-----|\n| [brand name] | 800 | 60 | $5 | 9 |\n| project management software | 300 | 15 | $40 | 7 |\n| best pm tool for teams | 150 | 12 | $35 | 8 |\n\n## Underperforming (Action Needed)\n| Keyword | Spend | Conv | CPA | Action |\n|---------|-------|------|-----|--------|\n| free project tool | $200 | 0 | - | Pause |\n| pm software download | $150 | 1 | $150 | Pause |\n\n## Recommendations\n1. ⬆️ Increase budget on Brand campaign (CPA $6.25)\n2. ⏸️ Pause 5 keywords with $0 conversions\n3. 📝 Test new ad copy (current CTR below benchmark)\n4. 🎯 Add \"free\" to negative keywords\n```\n\n### Optimization Checklist\n\n```yaml\nweekly_tasks:\n  - review_search_terms:\n      action: add negatives, find new keywords\n      \n  - check_quality_scores:\n      action: improve \u003C6 QS keywords\n      \n  - review_ad_performance:\n      action: pause low CTR ads\n      \n  - adjust_bids:\n      action: increase for high performers\n      \nmonthly_tasks:\n  - competitor_analysis:\n      check: new competitors, messaging\n      \n  - landing_page_review:\n      check: conversion rate by page\n      \n  - audience_review:\n      check: add new audiences, remove poor performers\n      \n  - budget_reallocation:\n      check: move budget to top performers\n```\n\n---\n\n## Output Example\n\n**Request**: \"Create a Google Ads campaign structure for a CRM software\"\n\n**Output**:\n\n```markdown\n# Google Ads Campaign Structure - CRM Software\n\n## Campaign 1: Brand\n\n**Budget**: $50\u002Fday\n**Bidding**: Maximize Conversions\n\n### Ad Group: Brand Terms\n**Keywords**:\n- [acme crm]\n- [acme crm login]\n- [acme crm pricing]\n\n**Headlines**:\n1. Acme CRM - Official Site\n2. Trusted by 10,000+ Teams\n3. Start Your Free Trial\n...\n\n---\n\n## Campaign 2: Non-Brand Search\n\n**Budget**: $200\u002Fday\n**Bidding**: Target CPA ($75)\n\n### Ad Group: CRM Software\n**Keywords**:\n- [crm software]\n- [best crm software]\n- \"crm for small business\"\n\n**Headlines**:\n1. Best CRM Software 2026\n2. Close 40% More Deals\n3. Try Free for 14 Days\n...\n\n### Ad Group: Sales Software\n**Keywords**:\n- [sales management software]\n- [sales tracking tool]\n...\n\n### Ad Group: Problem\u002FSolution\n**Keywords**:\n- \"how to track sales leads\"\n- \"manage customer relationships\"\n...\n\n---\n\n## Campaign 3: Competitor\n\n**Budget**: $100\u002Fday\n**Bidding**: Target CPA ($90)\n\n### Ad Group: Salesforce Alternative\n**Keywords**:\n- [salesforce alternative]\n- [salesforce vs]\n- \"cheaper than salesforce\"\n\n**Headlines**:\n1. Salesforce Alternative\n2. 50% Lower Cost\n3. Switch in 1 Day\n...\n\n---\n\n## Negative Keywords (Account Level)\n- free\n- jobs\n- salary\n- certification\n- tutorial\n- open source\n\n---\n\n## Estimated Performance\n| Campaign | Est. Clicks | Est. Conv | Est. CPA |\n|----------|-------------|-----------|----------|\n| Brand | 1,500 | 150 | $8 |\n| Non-Brand | 2,000 | 25 | $80 |\n| Competitor | 800 | 10 | $100 |\n```\n\n---\n\n*Google Ads Manager Skill - Part of Claude Office Skills*\n",{"mcp":24,"name":5,"tags":30,"author":36,"models":37,"license":15,"version":41,"category":42,"languages":43,"department":46,"description":7,"capabilities":47,"related_skills":53},{"tools":25,"server":29},[26,27,28],"google_ads_create","google_ads_report","keyword_planner","ads-mcp",[31,32,33,34,35],"google-ads","ppc","sem","advertising","keywords","claude-office-skills",{"recommended":38},[39,40],"claude-sonnet-4","claude-opus-4","1.0.0","marketing",[44,45],"en","zh","Marketing",[48,49,50,51,52],"campaign_creation","keyword_research","ad_copy_generation","bid_optimization","performance_reporting",[54,55,56],"ads-copywriter","saas-metrics","landing-page","main","8859218955d9504cd18b59e7892100718039d3b4","data\u002Fskills\u002Fclaude-office-skills-skills\u002Fgoogle-ads-manager",1,"https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper","https:\u002F\u002Fgithub.com\u002Fom-scogo","SDE-1 @ Scogo ","2026-07-18 12:22:46",{"source":8,"skillName":5,"commands":66,"prompt":76,"zipAvailable":77},[67,70,73],{"tool":68,"command":69},"npx","npx skills add om-scogo\u002Fskillsh-scraper --skill google-ads-manager",{"tool":71,"command":72},"bunx","bunx skills add om-scogo\u002Fskillsh-scraper --skill google-ads-manager",{"tool":74,"command":75},"pnpm","pnpm dlx skills add om-scogo\u002Fskillsh-scraper --skill google-ads-manager","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fclaude-office-skills-skills\u002Fgoogle-ads-manager\u002FSkill.md",true,[79],{"path":80,"resourceType":81,"resourceTypeDesc":82,"sizeBytes":83,"sourceHtmlUrl":84},"metadata.json","REFERENCE","参考文档",492,"https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fclaude-office-skills-skills\u002Fgoogle-ads-manager\u002Fmetadata.json",[86,93,98,105,110,117],{"skillNo":87,"name":88,"nameZh":6,"description":89,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":90,"categories":91,"keywords":92,"publishedAt":19},"01M7D6MC9FAAEV4CMNYX8W7JTG","arxiv-search","Search arXiv physics, math, and computer science preprints using natural language queries. Powered by Valyu semantic search.","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fyorkeccak-scientific-skills\u002Farxiv-search\u002Fskills\u002Farxiv-search\u002FSKILL.md",[],[],{"skillNo":94,"name":88,"nameZh":6,"description":89,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":95,"categories":96,"keywords":97,"publishedAt":19},"01M7D6M85CKKN87TA98VCQV4H7","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fyorkeccak-scientific-skills\u002Farxiv-search\u002FSkill.md",[],[],{"skillNo":99,"name":100,"nameZh":6,"description":101,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":102,"categories":103,"keywords":104,"publishedAt":19},"01M7D4ZTCS4DR3CE4JY06X84T2","working-with-legacy-code","Safely change and test untested codebases using Feathers' \"Working Effectively with Legacy Code\". Use when the user mentions \"legacy code\", \"no tests\", \"untested codebase\", \"how do I test this\", \"seams\", \"characterization tests\", \"golden master\", \"sprout method\", \"afraid to change this code\", \"monster method\", \"dependency breaking\", or \"inherited a messy codebase\". Also trigger when changing code without tests safely, getting a class under test when constructors, statics, or singletons block it, adding features to tangled modules, or planning incremental test coverage for an old codebase. Covers the legacy-code change algorithm, seams, characterization tests, sprout\u002Fwrap, and dependency-breaking techniques. For refactoring code that already has tests, see refactoring-patterns. For day-to-day code quality, see clean-code.","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fwondelai-skills\u002Fworking-with-legacy-code\u002Fworking-with-legacy-code\u002FSKILL.md",[],[],{"skillNo":106,"name":100,"nameZh":6,"description":101,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":107,"categories":108,"keywords":109,"publishedAt":19},"01M7D4ZHZKJD2RSNGAF63V14P4","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fwondelai-skills\u002Fworking-with-legacy-code\u002FSkill.md",[],[],{"skillNo":111,"name":112,"nameZh":6,"description":113,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":114,"categories":115,"keywords":116,"publishedAt":19},"01M7D4ZB4CJBFW5JE67CPH2QRV","web-typography","Select, pair, and implement typefaces for web projects. Use when the user mentions \"font pairing\", \"which typeface\", \"line height\", \"responsive typography\", \"web font loading\", \"type hierarchy\", \"variable fonts\", \"FOUT\u002FFOIT\", \"typographic scale\", or \"the text is hard to read\". Also trigger when choosing between system fonts and web fonts, optimizing font-loading performance, or designing readable long-form content. Covers readability evaluation, CSS implementation, and performance optimization. For overall UI design systems, see refactoring-ui. For dramatic typographic experiences, see top-design.","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fwondelai-skills\u002Fweb-typography\u002Fweb-typography\u002FSKILL.md",[],[],{"skillNo":118,"name":112,"nameZh":6,"description":113,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":119,"categories":120,"keywords":121,"publishedAt":19},"01M7D4Z4MVYVY3NMJ18BNV6WNA","https:\u002F\u002Fgithub.com\u002Fom-scogo\u002Fskillsh-scraper\u002Fblob\u002Fmain\u002Fdata\u002Fskills\u002Fwondelai-skills\u002Fweb-typography\u002FSkill.md",[],[]]