email-marketing

Email Marketing Skill

Produce a single HTML email — centered, single column, no chrome around the email body. Treat it like a marketing artifact: one big idea, one CTA.

Workflow

1. Read the active DESIGN.md (injected above). Email leans on the display font more than any other surface — pick the loudest type token in the DS for the headline lockup.
2. Pick the brand + product from the brief. Generate a real wordmark, a real product name, and one real benefit sentence — no placeholders.
3. Layout, in order, all centered inside a 600–680px column on a tinted page background (so the email body looks like an email, not the page):
   • Masthead — wordmark on the left + 3 short nav links (SHOP, JOURNAL, MEMBERS) on the right. Thin underline.
   • Hero block — a 16:9 product image placeholder. Use a DS-tinted gradient or a stylized SVG silhouette of the product (shoe, bottle, headphones, whatever the brief implies). Add a tiny brand stamp on the top-left and a colorway tag on the bottom-left.
   • Eyebrow — small caps, accent color, separated by · characters (e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").
   • Headline lockup — 2–3 line headline using the display font, all caps, extra-tight tracking. Apply a slight skew (transform: skew(-6deg)) on one accent word to give it a sporty parallelogram feel.
   • Body — 2–3 sentence paragraph, left-aligned, body font.
   • Primary CTA — solid pill or block button. One only.
   • Specs grid — 2×2 grid of (big number + unit + label) callouts using the display font for the numbers.
   • Footer — wordmark, address line, unsubscribe + view-in-browser links.
4. Write a single HTML document:
   • <!doctype html> through </html>, CSS inline.
   • Center the column with margin: 0 auto. Set body { background: <tint> } so the email-on-page metaphor reads.
   • No external images — use inline SVG or DS-tinted gradient blocks for the product photo.
   • data-od-id on the masthead, hero, headline, CTA, specs.
5. Self-check:
   • Email reads top to bottom in 8–10 seconds.
   • One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
   • Looks legible on a 480px window (column reflows, type drops one step).

Output contract

Emit between <artifact> tags:

<artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>

One sentence before the artifact, nothing after.