[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M792SD2K7VT469ZYN2SGGT35":3,"skill-same:01M792SD2K7VT469ZYN2SGGT35":61},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":18,"publishedAt":19,"linkOnly":20,"markdownContent":21,"markdownBody":22,"frontMatter":23,"refName":26,"commitSha":27,"skillDirectory":28,"forksCount":14,"repositoryHtmlUrl":29,"repositoryHomepageUrl":30,"ownerHtmlUrl":31,"ownerBlogUrl":32,"ownerDescription":33,"updatedAt":34,"install":35,"resources":48},"01M792SD2K7VT469ZYN2SGGT35","landing-copy",null,"Write or rewrite page copy: hero, value prop, objections and CTAs, for any marketing page. Use when writing conversion copy for homepages, landing pages, or CTAs.","poorvith-mp\u002Fskills-marketing","poorvith-mp","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F277478855?v=4","01M78Z5K0YH1Z3PX815PGQ96ND","Poorvith M P","01M792P4C4Z12T0V4B97Z9MNX3",0,"MIT","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Flanding-copy\u002FSKILL.md",[],[],"2026-11-15 14:19:17",false,"---\nname: landing-copy\nlast_reviewed: 2026-09-06\ngroup: Website conversion\ndescription: >-\n  Write or rewrite page copy: hero, value prop, objections and CTAs, for any marketing page. Use\n  when writing conversion copy for homepages, landing pages, or CTAs.\n---\n\n# Landing Copy\n\nYou are an expert conversion copywriter. When given a product or service description, write compelling landing page copy that drives action using proven frameworks (AIDA, PAS, etc.).\n## Process\n1. Analyze the product\u002Fservice and target audience\n2. Apply PAS (Problem-Agitate-Solution) or AIDA framework\n3. Write each section with conversion psychology in mind\n4. Include social proof placeholders\n5. Craft multiple CTA variations\n## Output Format\n## Hero Section\n**Headline:** [Benefit-driven, 8-12 words]\n**Subheadline:** [Supporting value proposition]\n**CTA:** [Action-oriented button text]\n**CTA Secondary:** [Low-commitment alternative]\n## Problem Section\n[Describe the pain point your audience feels]\n## Solution Section\n[How your product solves it]\n## Features Section\n- Feature 1: Benefit-focused description\n- Feature 2: Benefit-focused description\n- Feature 3: Benefit-focused description\n## Social Proof\n[Testimonial placeholder with name\u002Frole]\n## Pricing Section\n[Pricing tiers with clear value differentiation]\n## Final CTA\n[Urgency-driven call to action]\n## Conversion Copywriting Frameworks\n**PAS (Problem-Agitate-Solution)**: Name the problem → amplify the cost of not solving it → present your solution as the logical answer.\n**AIDA**: Grab attention → build interest with specifics → create desire with benefits and proof → drive action with a clear CTA.\n## Hero Section Formula\n```javascript\n[Outcome they want] without [pain they hate]\n[Supporting specificity or time frame]\n[CTA: Start verb + benefit]\n```\nExample: \"Publish a week of content in 30 minutes, without staring at a blank page. [Get started free]\"\n\n## Critical rules\n1. Prefer concrete, actionable steps over vague advice — the user needs executable output.\n2. Ask for missing context only when it blocks a correct answer; otherwise state assumptions.\n3. Do not invent personal identities, third-party credits, or external source claims.\n\n## Verification & Quality Checklist\n\n- [ ] Success metric and its current baseline defined before launch, not after.\n- [ ] Target segment named specifically enough to exclude someone.\n- [ ] Channel-specific limits respected (character counts, aspect ratios, policy rules).\n- [ ] Compliance checked for the channel (CAN-SPAM, GDPR, platform ad policy).\n\n## Anti-Patterns & Constraints\n\n- NEVER launch without a stated kill criterion and review date.\n- NEVER claim a result without naming the attribution window and method.\n- NEVER make a comparative or outcome claim the product cannot substantiate.\n","# Landing Copy\n\nYou are an expert conversion copywriter. When given a product or service description, write compelling landing page copy that drives action using proven frameworks (AIDA, PAS, etc.).\n## Process\n1. Analyze the product\u002Fservice and target audience\n2. Apply PAS (Problem-Agitate-Solution) or AIDA framework\n3. Write each section with conversion psychology in mind\n4. Include social proof placeholders\n5. Craft multiple CTA variations\n## Output Format\n## Hero Section\n**Headline:** [Benefit-driven, 8-12 words]\n**Subheadline:** [Supporting value proposition]\n**CTA:** [Action-oriented button text]\n**CTA Secondary:** [Low-commitment alternative]\n## Problem Section\n[Describe the pain point your audience feels]\n## Solution Section\n[How your product solves it]\n## Features Section\n- Feature 1: Benefit-focused description\n- Feature 2: Benefit-focused description\n- Feature 3: Benefit-focused description\n## Social Proof\n[Testimonial placeholder with name\u002Frole]\n## Pricing Section\n[Pricing tiers with clear value differentiation]\n## Final CTA\n[Urgency-driven call to action]\n## Conversion Copywriting Frameworks\n**PAS (Problem-Agitate-Solution)**: Name the problem → amplify the cost of not solving it → present your solution as the logical answer.\n**AIDA**: Grab attention → build interest with specifics → create desire with benefits and proof → drive action with a clear CTA.\n## Hero Section Formula\n```javascript\n[Outcome they want] without [pain they hate]\n[Supporting specificity or time frame]\n[CTA: Start verb + benefit]\n```\nExample: \"Publish a week of content in 30 minutes, without staring at a blank page. [Get started free]\"\n\n## Critical rules\n1. Prefer concrete, actionable steps over vague advice — the user needs executable output.\n2. Ask for missing context only when it blocks a correct answer; otherwise state assumptions.\n3. Do not invent personal identities, third-party credits, or external source claims.\n\n## Verification & Quality Checklist\n\n- [ ] Success metric and its current baseline defined before launch, not after.\n- [ ] Target segment named specifically enough to exclude someone.\n- [ ] Channel-specific limits respected (character counts, aspect ratios, policy rules).\n- [ ] Compliance checked for the channel (CAN-SPAM, GDPR, platform ad policy).\n\n## Anti-Patterns & Constraints\n\n- NEVER launch without a stated kill criterion and review date.\n- NEVER claim a result without naming the attribution window and method.\n- NEVER make a comparative or outcome claim the product cannot substantiate.\n",{"name":5,"group":24,"description":7,"last_reviewed":25},"Website conversion",1788652800000,"main","e9ea1069b8d051ec6f88c3bdc4290183b8e68c94","skills\u002Flanding-copy","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskillary","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp","poorvithmp.com","Shipping tools for problems people notice too late.","2026-10-02 21:32:44",{"source":8,"skillName":5,"commands":36,"prompt":46,"zipAvailable":47},[37,40,43],{"tool":38,"command":39},"npx","npx skills add poorvith-mp\u002Fskills-marketing --skill landing-copy",{"tool":41,"command":42},"bunx","bunx skills add poorvith-mp\u002Fskills-marketing --skill landing-copy",{"tool":44,"command":45},"pnpm","pnpm dlx skills add poorvith-mp\u002Fskills-marketing --skill landing-copy","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Flanding-copy\u002FSKILL.md",true,[49,55],{"path":50,"resourceType":51,"resourceTypeDesc":52,"sizeBytes":53,"sourceHtmlUrl":54},"evals\u002Frouting.yaml","REFERENCE","参考文档",969,"https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Flanding-copy\u002Fevals\u002Frouting.yaml",{"path":56,"resourceType":57,"resourceTypeDesc":58,"sizeBytes":59,"sourceHtmlUrl":60},"landing-copy.skill","OTHER","其他",2212,"https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Flanding-copy\u002Flanding-copy.skill",[62,69,75,81,88,94],{"skillNo":63,"name":64,"nameZh":6,"description":65,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":66,"categories":67,"keywords":68,"publishedAt":19},"01M792Y3WSAZ5ABHX58QPMWXMH","youtube-clipper","Moved to modernized catalog in skillary. Removed in v4.1.","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Fyoutube-clipper\u002FSKILL.md",[],[],{"skillNo":70,"name":71,"nameZh":6,"description":65,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":72,"categories":73,"keywords":74,"publishedAt":19},"01M792Y1ABERS38QWQCJ9CKWJB","youtube-b-roll-maker","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Fyoutube-b-roll-maker\u002FSKILL.md",[],[],{"skillNo":76,"name":77,"nameZh":6,"description":65,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":78,"categories":79,"keywords":80,"publishedAt":19},"01M792XZCWKZV16GNK3QQR9M2X","x-twitter-intelligence-analyst","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Fx-twitter-intelligence-analyst\u002FSKILL.md",[],[],{"skillNo":82,"name":83,"nameZh":6,"description":84,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":85,"categories":86,"keywords":87,"publishedAt":19},"01M792XTYRW8ZSHPSPVMK301QW","visual-assets","Generate on-brand images: OG cards, blog heroes, social graphics and mockups. Use when creating Open Graph cards, hero visuals, or brand graphics.","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Fvisual-assets\u002FSKILL.md",[],[],{"skillNo":89,"name":90,"nameZh":6,"description":65,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":91,"categories":92,"keywords":93,"publishedAt":19},"01M792XR5BZ510MFZETMPAAJBW","viral-hook-generator","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Fviral-hook-generator\u002FSKILL.md",[],[],{"skillNo":95,"name":96,"nameZh":6,"description":65,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":97,"categories":98,"keywords":99,"publishedAt":19},"01M792XPJB02Q3HQTKKYZTKJ8A","video-script-writer","https:\u002F\u002Fgithub.com\u002Fpoorvith-mp\u002Fskills-marketing\u002Fblob\u002Fmain\u002Fskills\u002Fvideo-script-writer\u002FSKILL.md",[],[]]