content-repurposer

Content Repurposer — Create Once, Publish Everywhere

Stop reformatting. Start publishing.

You wrote one great piece. Now you need it as a Twitter thread, LinkedIn post, newsletter section, and Instagram caption. That's 4+ hours of rewriting, reformatting, and maintaining voice consistency. Or... 30 seconds.

Content Repurposer takes your long-form content (blog post, video transcript, podcast notes, article) and automatically generates platform-optimized versions. Same core message. Different formats. Your voice throughout.

What makes it different: This isn't a template engine—it's intelligent adaptation. The skill understands what makes content perform on each platform: Twitter wants punchy hooks and thread flow, LinkedIn values professional insights and storytelling, newsletters need scannable sections and CTAs, Instagram demands visual hooks and emoji. One command. Five platforms. Ready to publish.

The Problem

Content creators face the repurpose grind:

• ✍️ You create one killer blog post (2-3 hours)
• 🔄 Manually reformat for Twitter (45 min)
• 🔄 Adapt for LinkedIn (30 min)
• 🔄 Write newsletter version (30 min)
• 🔄 Craft Instagram caption (20 min)
• 😤 Total: 4+ hours of reformatting, still inconsistent voice

Meanwhile your content library sits unused because repurposing is exhausting.

The Solution

repurpose.sh blog-post.md
# → twitter-thread.txt
# → linkedin-post.txt
# → newsletter.md
# → instagram-caption.txt
# → threads-post.txt (bonus!)

30 seconds. Five platforms. Your voice. Ready to copy-paste and publish.

Setup

1. Run scripts/setup.sh to initialize config
2. Edit ~/.config/content-repurposer/config.json with your voice settings
3. Test with: scripts/repurpose.sh examples/sample-post.md --dry-run

Config

Config lives at ~/.config/content-repurposer/config.json. See config.example.json for full schema.

Key sections:

• voice — Tone, style, personality (professional/casual/witty/educational)
• platforms — Enable/disable platforms, set priorities
• twitter — Thread length (3-10 tweets), hook style, hashtag preferences
• linkedin — Length (1300-2000 chars), story style, B2B focus
• newsletter — Section format, CTA style, subject line approach
• instagram — Caption length, emoji density, hashtag count
• output — Directory, file naming, whether to auto-copy best version to clipboard

Scripts

Script	Purpose
scripts/setup.sh	Initialize config directory
scripts/repurpose.sh	Main script: all platforms at once
scripts/twitter-thread.sh	Twitter thread only (quick iteration)
scripts/linkedin-post.sh	LinkedIn post only
scripts/newsletter.sh	Newsletter section only
scripts/instagram-caption.sh	Instagram caption only
scripts/threads-post.sh	Meta Threads post only

All scripts support --platform-specific-options for one-off customization.

How It Works

1. Parse Input: Read long-form content (markdown, .txt, URL)
2. Extract Core: Identify main thesis, key points, quotes, stats
3. Platform Adapt: For each enabled platform:
   • Apply format rules (thread structure, char limits, emoji)
   • Maintain voice/tone from config
   • Add platform-specific hooks and CTAs
   • Optimize for engagement patterns
4. Output: Save to output/ directory, optionally copy to clipboard

Platform Specs

Twitter/X Threads

• Length: 3-10 tweets (configurable)
• Format: Numbered or unnumbered, 280 chars/tweet
• Hook: Bold opening tweet (question, stat, or bold claim)
• Structure: Intro → Key points → Insight → CTA
• Best for: Hot takes, frameworks, step-by-step guides

LinkedIn

• Length: 1300-2000 characters (sweet spot for "see more")
• Format: Native text, no links in post body
• Hook: Personal story or professional insight
• Structure: Hook → Story/Context → Value/Lesson → CTA
• Best for: B2B insights, career lessons, thought leadership

Email Newsletter

• Length: 200-500 words per section
• Format: Scannable sections with headers
• Hook: Compelling subject line + opening line
• Structure: Subject → Hook → Key points (bullets/sections) → CTA
• Best for: Deep dives, curated insights, personal updates

Instagram

• Length: 150-300 characters (pre-"...more" cutoff)
• Format: Emoji-heavy, visual language
• Hook: Emotional or curiosity-driven first line
• Structure: Hook → Core message → Hashtags (5-10)
• Best for: Visual content tie-ins, motivation, quick tips

Meta Threads

• Length: 500 characters max
• Format: Casual, Twitter-like but longer
• Hook: Conversational opener
• Structure: Similar to Twitter but single post
• Best for: Casual takes, quick insights

Voice Consistency

The skill maintains YOUR voice by using config settings:

"voice": {
  "tone": "professional-casual",
  "personality": ["direct", "insightful", "practical"],
  "avoid": ["corporate jargon", "hype", "clickbait"],
  "signature_phrases": ["Here's the thing:", "The reality:"],
  "emoji_level": "moderate"
}

Every platform adaptation respects these settings. You sound like YOU, not a template.

Example Workflow

Input: A 1500-word blog post about AI automation workflows

Output (30 seconds later):

output/
├── 2024-01-25-ai-automation/
│   ├── twitter-thread.txt        # 7-tweet thread
│   ├── linkedin-post.txt          # 1650-char post
│   ├── newsletter.md              # 3 sections with headers
│   ├── instagram-caption.txt      # 220 chars + hashtags
│   └── threads-post.txt           # 480-char casual take

Copy, paste, publish. Done.

Advanced Usage

Single Platform

twitter-thread.sh blog-post.md --tweets 5 --style bold
linkedin-post.sh blog-post.md --length short --b2b-focus

URL Input

repurpose.sh https://yourblog.com/post --platforms twitter,linkedin

Batch Processing

for file in content/*.md; do
  repurpose.sh "$file" --output archives/
done

Custom Voice (One-Off)

repurpose.sh blog-post.md --tone witty --emoji high

Pro Tips

1. Subject Line First: For newsletters, generate 5 subject line options
2. Hook Testing: Generate multiple opening hooks, pick the best
3. Engagement Checklist: Does each version have a clear CTA?
4. Platform Priority: Start with your best-performing platform
5. Batch Days: Repurpose a month of content in one session

Data Files

~/.config/content-repurposer/
├── config.json              # User configuration
├── voice-samples.json       # Optional: your writing samples for voice training
└── platform-templates.json  # Optional: custom platform templates

Output files go to ~/content-repurposer-output/ by default (configurable).

Use Cases

• Bloggers: Turn one post into a week of social content
• Podcasters: Repurpose episode notes into promotional content
• Course Creators: Transform lesson transcripts into marketing snippets
• Consultants: Turn one insight into multi-platform thought leadership
• Agencies: Scale content production for clients without hiring writers

What It's NOT

• ❌ Not a content generator: You provide the source material
• ❌ Not a scheduler: Use Buffer/Hootsuite for posting (we just create the content)
• ❌ Not image creation: Text only (pair with DALL-E for visuals)

Why This Works

Content repurposing fails when it's:

• Manual (too slow)
• Template-based (sounds robotic)
• Platform-agnostic (doesn't optimize for each channel)

This skill solves all three: fast, voice-consistent, platform-optimized.

Your content deserves more reach. Your time deserves better use.

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Built for creators who value their time and their voice.