insight-synthesis

Insight Synthesis Skill (cycle 8 → next 0–2)

Purpose

Close the TPM/TPO loop: convert measured results into a defensible next-direction memo so the following cycle's objectives and selections are data-seeded rather than habitual.

Procedure

1. Collect — gather stage-8 artifacts: netROI (gross vs net), outcome classifications per event/policy (True Incremental / Forward Buying / Cannibalization), scorecard deltas, market re-diagnosis.
2. Cluster — group findings into keep / adjust / kill candidates:
   • True Incremental + ROI ≥ hurdle ⇒ repeat (same or scaled depth)
   • Forward-Buying pattern ⇒ shorten window, deepen scan-based mechanics
   • Cannibalization ⇒ portfolio-level calendar re-plan, SKU swap
   • CRITICAL GTN band ⇒ structural terms renegotiation before more spend
3. Prioritize — rank candidates by ledger-cited incremental contribution per trade dollar; cap the list at the budget envelope from stage 0.
4. Emit memo — next-cycle objective proposal, top-3 moves, reversal conditions, open questions. Every figure cites calc_* ids.

Boundaries

• Diagnostic register only; imperative recommendations are banned (critic gate).
• The memo is INPUT to cycle 0–2 decisions; selection authority stays with the user.

Context

See docs/co-price.context.md for project context and the consulting engagement lifecycle.

When to Use

• When a co-price task requires Multi-specialist analysis integration into strategic insight within the engagement lifecycle.

Execution Steps

1. Receive dispatch from PM with task parameters and document anchors.
2. Execute the skill procedure against the artifacts named in the task scope.
3. Report results to the dispatching agent with evidence links.

Output Format

Structured markdown report delivered to the dispatching agent, citing document anchors (for example [Ref: biz_logic.*]) where applicable.

Related Skills

• Owner agent: engagement-director. See variant.json skills registry for the full co-price skill set.