pricing-playbook

Pricing Strategy Playbook Skill

Purpose

Turn commercial objectives into an explicit, testable two-layer policy set (biz_logic.md §9) and quantify each option against a frozen baseline through the snapshot comparison engine.

Layer Model

Layer	Audience	Instruments	Price path affected
Wholesale (B2B)	trade lines / channels	quantity tiers · revenue rebates · promotion allowances (+deferred IS/CF timing)	realized supply price P_S,c
Consumer (B2C)	channels × products	EDLP · High-Low cycles · lifecycle Markdown · rule-based Dynamic	consumer MSRP monthly path

Procedure

1. Frame — confirm objective KPIs with the client (margin floor, volume target, cash timing) and the channel/trade-line scope for each candidate policy.
2. Author policies — express as PricingPolicy rows (layer, kind, JSON scope/params, effectiveFrom, recognitionLagMonths). Validate through the Zod schemas in src/lib/engine/pricing-policy.ts.
3. Simulate — freeze baseline into ScenarioSnapshot; freeze policy variant; run compareSnapshotsAction for the yearly revenue/margin/units tri-view.
4. Read results — realization shift (§6.2), promo-month margin erosion, wholesale stack cap hits (GUA-PW2), dynamic clamp ceiling/floor touches.
5. Recommend — ledger-cited findings only; hand to engagement-director for the deliverable gate.

Boundaries

• Every figure cites a computation-ledger id; no invented numbers.
• Wholesale stack is hard-capped at 40% (GUA-PW2) — proposals above it are invalid.
• Conflicting consumer scopes are configuration errors, not features to average.

Context

See docs/co-price.context.md for project context and the consulting engagement lifecycle.

When to Use

• When a co-price task requires Standardized pricing methodology and process guide within the engagement lifecycle.

Execution Steps

1. Receive dispatch from PM with task parameters and document anchors.
2. Execute the skill procedure against the artifacts named in the task scope.
3. Report results to the dispatching agent with evidence links.

Output Format

Structured markdown report delivered to the dispatching agent, citing document anchors (for example [Ref: biz_logic.*]) where applicable.

Related Skills

• Owner agent: pricing-strategist. See variant.json skills registry for the full co-price skill set.