[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M73CDGJ7APSFYP6FDX2FWAN2":3,"skill-same:01M73CDGJ7APSFYP6FDX2FWAN2":49},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":15,"categories":16,"keywords":17,"publishedAt":18,"linkOnly":19,"markdownContent":20,"markdownBody":21,"frontMatter":22,"refName":27,"commitSha":28,"skillDirectory":29,"forksCount":30,"repositoryHtmlUrl":31,"repositoryHomepageUrl":6,"ownerHtmlUrl":32,"ownerBlogUrl":33,"ownerDescription":6,"updatedAt":34,"install":35,"resources":48},"01M73CDGJ7APSFYP6FDX2FWAN2","storytelling-storybrand",null,"Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners","roohe\u002Fagentic-super-skills","roohe","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F99054084?v=4","01M734WCDFP6RZVT5CNM00QR26","01M734WCE4BD0T4NZS5PCV9V5F",10,"MIT","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fstorytelling-storybrand\u002FSKILL.md",[],[],"2026-11-11 15:11:14",false,"---\nname: storytelling-storybrand\ndescription: \"Master Donald Miller's 7-part StoryBrand framework from \\\"Building a StoryBrand\\\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners\"\nlicense: MIT\nmetadata:\n  author: ClawFu\n  version: 1.0.0\n  mcp-server: \"@clawfu\u002Fmcp-skills\"\n---\n\n# StoryBrand Framework\n\n> Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen.\n\n## When to Use This Skill\n\n- Creating or refining website messaging\n- Writing brand narratives and marketing copy\n- Building sales scripts and pitches\n- Clarifying confusing product positioning\n- Creating marketing one-liners\n- Redesigning homepage and landing pages\n- Training teams on consistent messaging\n\n## Methodology Foundation\n\n**Source**: Donald Miller - \"Building a StoryBrand\" (2017)\n\n**Core Principles**:\n- \"What we think we are saying to our customers and what our customers actually hear are two different things.\"\n- \"People don't buy the best products; they buy the products they can understand the fastest.\"\n- \"The customer is the hero, not your brand.\"\n\n**The Two Fatal Mistakes**:\n1. Focusing on the brand instead of how you help customers survive\u002Fthrive\n2. Message is too complex for people to understand quickly\n\n**Why Story Works**: Stories are the most powerful tool for organizing information. The human brain is wired for narrative. StoryBrand uses story structure to make marketing messages clear and compelling.\n\n\n## What Claude Does vs What You Decide\n\n| Claude Does | You Decide |\n|-------------|------------|\n| Structures video workflow | Final creative vision |\n| Suggests shot compositions | Equipment selection |\n| Creates storyboard templates | Brand aesthetics |\n| Generates script frameworks | Final approval |\n| Identifies technical requirements | Budget allocation |\n\n## What This Skill Does\n\n1. **Applies the SB7 Framework** - The 7-part story structure for marketing\n2. **Creates BrandScripts** - Filled-out story templates\n3. **Writes One-Liners** - Concise elevator pitches\n4. **Redesigns Websites** - Story-driven web copy\n5. **Builds Sales Scripts** - Narrative-based selling\n\n## How to Use\n\n### Create a BrandScript\n```\nHelp me create a StoryBrand BrandScript for:\nBusiness: [description]\nCustomer: [who they serve]\nProblem: [what customers struggle with]\n```\n\n### Write a One-Liner\n```\nWrite a StoryBrand one-liner for:\nBusiness: [description]\nMain problem solved: [problem]\nResult delivered: [outcome]\n```\n\n### Redesign Website Messaging\n```\nApply StoryBrand to my website messaging:\nCurrent headline: [what it says now]\nWhat we do: [description]\nWho we help: [customer]\nHow we help: [solution]\n```\n\n### Build Sales Script\n```\nCreate a StoryBrand sales script for:\nProduct: [description]\nCustomer problem: [pain]\nOur solution: [how we help]\n```\n\n## Instructions\n\nWhen applying StoryBrand, work through the 7 plot points systematically:\n\n### The SB7 Framework\n\n```\n## THE STORY FORMULA\n\nA **CHARACTER** (who wants something)\nhas a **PROBLEM** (that they're struggling with)\nand meets a **GUIDE** (who understands them)\nwho gives them a **PLAN** (clear steps to follow)\nand **CALLS THEM TO ACTION** (challenges them to act)\nthat helps them **AVOID FAILURE** (shows the stakes)\nand ends in **SUCCESS** (achieves transformation)\n\n---\n\n## 1. THE CHARACTER (Your Customer)\n\n**Key Principle**: Your customer is the HERO of the story, NOT your brand.\n\n**Fatal Mistake**: Most brands position themselves as the hero. (\"We are the leading provider of...\" \"Our award-winning solution...\" \"Founded in 1985...\")\n\n**The Fix**: Define who your customer is and what they want.\n\n**Questions to Answer**:\n- Who is the hero of this story?\n- What do they want as it relates to your product\u002Fservice?\n- How does this help them survive or thrive?\n\n**Template**:\n\"A [customer type] who wants [specific desire]...\"\n\n**Examples**:\n- \"A busy executive who wants to look professional without spending time on style\"\n- \"A startup founder who wants to grow without wasting money on ads that don't work\"\n- \"A homeowner who wants a reliable contractor they can trust\"\n\n**Rules**:\n- ONE clear desire (not multiple)\n- Related to survival\u002Fthriving (safety, status, belonging, meaning, resources)\n- Specific to your offering\n\n---\n\n## 2. THE PROBLEM\n\n**Key Principle**: Problems drive stories. Define the villain and three levels of problem.\n\n**The Villain**:\nEvery hero needs an obstacle. Define your villain—the source of the problem.\n\n**Villain Rules**:\n- Must be a root source of the problem\n- Must be relatable (customers recognize it)\n- Must be singular (one villain, not many)\n- Must be real (not abstract)\n\n**The Three Problem Levels**:\n\n| Level | Definition | Example (Financial Advisor) |\n|-------|------------|---------------------------|\n| External | The tangible, surface problem | \"I don't know how to invest\" |\n| Internal | How it makes them feel | \"I feel stupid about money\" |\n| Philosophical | Why it's wrong\u002Funjust | \"I shouldn't have to be a finance expert to retire\" |\n\n**Miller's Insight**: \"Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.\"\n\n**Template**:\n```\nVillain: [the root obstacle]\nExternal Problem: [tangible issue]\nInternal Problem: [how they feel]\nPhilosophical Problem: [why this is wrong]\n```\n\n**Example (Meal Delivery)**:\n```\nVillain: The chaos of modern life\nExternal: \"I don't have time to cook healthy meals\"\nInternal: \"I feel guilty about feeding my family processed food\"\nPhilosophical: \"A busy schedule shouldn't mean compromising health\"\n```\n\n---\n\n## 3. THE GUIDE (Your Brand)\n\n**Key Principle**: Your brand is the GUIDE, not the hero. Guides have \"been there, done that.\"\n\n**Fatal Mistake**: Competing with your customer for the hero role.\n\n**The Fix**: Position yourself as the wise helper who enables the hero's success.\n\n**Miller**: \"If you focus on your customers' success, your own success will follow.\"\n\n**Two Qualities of a Guide**:\n\n### Empathy\nShow you understand their pain.\n- \"We know how frustrating it is when...\"\n- \"Like you, we've struggled with...\"\n- \"We understand that...\"\n\n### Authority\nDemonstrate competence and expertise.\n- Testimonials\n- Statistics\n- Awards\u002Flogos\n- Years of experience\n- Case studies\n\n**Balance Required**: Too much authority = arrogant. Too much empathy = weak. You need both.\n\n**Template**:\n\"[Brand] understands [their pain] (empathy). With [credentials\u002Fproof], we've helped [results] (authority).\"\n\n**Example**:\n\"We know what it's like to watch hours disappear into your inbox. With 10 years helping executives reclaim their time, we've freed up over 1 million hours for leaders like you.\"\n\n---\n\n## 4. THE PLAN\n\n**Key Principle**: Customers won't trust a guide without a plan. Plans remove confusion and fear.\n\n**Two Types of Plans**:\n\n### Process Plan (Removes Confusion)\nSimple steps to do business with you.\n\n**Rules**:\n- 3-4 steps maximum\n- Start with an action verb\n- Name each step clearly\n- End with the result\n\n**Template**:\n```\nStep 1: [Action] → [Outcome]\nStep 2: [Action] → [Outcome]\nStep 3: [Action] → [Success]\n```\n\n**Example (Financial Advisor)**:\n```\n1. Schedule a free consultation\n2. Receive a custom retirement plan\n3. Start investing with confidence\n```\n\n**Example (SaaS)**:\n```\n1. Sign up for free trial\n2. Connect your data in 5 minutes\n3. Get insights that grow your business\n```\n\n### Agreement Plan (Removes Fear)\nPromises and guarantees that lower perceived risk.\n\n**Examples**:\n- \"Money-back guarantee\"\n- \"No long-term contracts\"\n- \"Free cancellation anytime\"\n- \"Your data stays private\"\n- \"We'll never share your information\"\n\n**Template**:\n\"We promise: [commitment 1], [commitment 2], [commitment 3]\"\n\n---\n\n## 5. CALLS TO ACTION\n\n**Key Principle**: Customers won't take action unless challenged to do so.\n\n**Miller**: \"Heroes need to be challenged by the guide to take action.\"\n\n**Two Types of CTAs**:\n\n### Direct CTA\nThe obvious main ask. Should be everywhere and obvious.\n\n- \"Buy Now\"\n- \"Schedule a Call\"\n- \"Get Started\"\n- \"Sign Up Free\"\n- \"Request a Quote\"\n\n**Rules**:\n- Use a different color than the rest of the page\n- Put it above the fold AND repeated throughout\n- Use action verbs\n- Be specific about what happens next\n\n### Transitional CTA\nLower commitment. Builds trust for those not ready to buy.\n\n- \"Download Free Guide\"\n- \"Watch Demo\"\n- \"Take the Quiz\"\n- \"Get Free Sample\"\n- \"Subscribe to Newsletter\"\n\n**Rules**:\n- Moves them further into the story\n- Provides value in exchange for attention\n- Less prominent than direct CTA\n- Still clearly visible\n\n**Website Rule**: Both CTAs should be visible in the header of every page.\n\n---\n\n## 6. AVOID FAILURE (Stakes)\n\n**Key Principle**: Every story needs stakes. What will the hero lose if they don't act?\n\n**Miller**: \"Everyone wants to avoid a tragic ending.\"\n\n**Questions to Answer**:\n- What negative outcomes await if they don't use your solution?\n- What will they continue to suffer?\n- What's at risk?\n\n**Balance Warning**: Create enough stakes to motivate, but don't overdo fear (looks manipulative).\n\n**Template**:\n\"Without [solution], you risk [negative outcome 1], [negative outcome 2], and [negative outcome 3].\"\n\n**Examples**:\n- \"Without a proper email system, you'll keep losing 20 hours a week to inbox chaos\"\n- \"Companies that don't adapt will be left behind by competitors\"\n- \"Don't let another year go by without taking control of your finances\"\n\n**Subtle vs Overt**:\n- Subtle: \"Most businesses struggle with X for years before finding a solution\"\n- Overt: \"Without action, you risk bankruptcy, burnout, and losing everything you've built\"\n\nStart subtle. Only go overt if subtle isn't motivating action.\n\n---\n\n## 7. SUCCESS (The Happy Ending)\n\n**Key Principle**: Tell people exactly how you can improve their lives—don't assume they know.\n\n**Miller**: \"Tell people where you're taking them, or they won't follow.\"\n\n**Three Ways to End the Story**:\n\n### 1. Winning Power\u002FPosition\nStatus, influence, achievement, resources.\n\n**Example**: \"Become the go-to expert in your field\"\n\n### 2. Union That Makes Hero Whole\nCommunity, belonging, completeness, partnership.\n\n**Example**: \"Join a community of 10,000 founders\"\n\n### 3. Self-Realization\nBecoming who they were meant to be, reaching potential.\n\n**Example**: \"Finally become the leader your team deserves\"\n\n**Template**:\n\"With [solution], you'll [achievement], [feeling], and [transformation].\"\n\n**Example (Fitness)**:\n\"You'll have the energy to play with your kids, the confidence to tackle new challenges, and finally feel at home in your own body.\"\n\n**Paint the Picture**:\n- Use specific, sensory language\n- Describe the after state in detail\n- Make it aspirational but achievable\n```\n\n### Beyond the 7 Elements: Identity Transformation\n\n```\n## The Strongest Motivator\n\n**Miller**: \"Brands that participate in the identity transformation of their customers create passionate brand evangelists.\"\n\n**Question**: Who does your customer want to BECOME?\n\n**Before & After Identity**:\n\n| Industry | Before Identity | After Identity |\n|----------|-----------------|----------------|\n| Fitness | \"Out of shape and embarrassed\" | \"Confident and strong\" |\n| Finance | \"Confused about money\" | \"In control and secure\" |\n| SaaS | \"Overwhelmed and behind\" | \"Efficient and ahead\" |\n| Coaching | \"Stuck and unfulfilled\" | \"Clear and purposeful\" |\n\n**Template**:\n\"From [before identity] to [after identity]\"\n\n**Use In**:\n- Testimonials: \"Before\u002Fafter\" stories\n- Marketing: \"Join the [aspirational identity]\"\n- Community: Name for customers (e.g., \"Achievers\")\n```\n\n## Examples\n\n### Example 1: Complete BrandScript (B2B SaaS)\n\n**Business**: Project management software for creative agencies\n\n```\n## CHARACTER\nCreative agency owners who want to deliver projects on time without micromanaging their team.\n\n## PROBLEM\nVillain: Chaos and miscommunication\nExternal: Projects are constantly behind schedule\nInternal: \"I feel like a babysitter, not a leader\"\nPhilosophical: Running an agency shouldn't mean drowning in admin\n\n## GUIDE\nEmpathy: \"We've worked with 500+ agencies who felt exactly like you—talented people buried in busywork.\"\nAuthority: \"Our platform has helped deliver 50,000+ projects on time.\"\n\n## PLAN\nProcess:\n1. Connect your tools in 5 minutes\n2. See all projects in one clear view\n3. Deliver on time, every time\n\nAgreement:\n- 30-day money-back guarantee\n- Free migration from your current tool\n- No long-term contract\n\n## CALL TO ACTION\nDirect: \"Start Free Trial\"\nTransitional: \"See How It Works\" (video demo)\n\n## FAILURE\nWithout control, you'll keep missing deadlines, burning out your team, and losing clients to competitors who deliver.\n\n## SUCCESS\n- Win back 10+ hours per week\n- Become the agency clients recommend\n- Build a team that runs itself\n\n## TRANSFORMATION\nFrom: Overwhelmed agency owner drowning in chaos\nTo: Confident leader running a well-oiled machine\n```\n\n---\n\n### Example 2: StoryBrand One-Liner\n\n**The Formula**:\n1. **The Problem** - Start with the problem\n2. **The Solution** - Position your product as the solution\n3. **The Result** - End with the success\n\n**Template**:\n\"[Problem] is frustrating. [Product] helps [target] [solution] so they can [result].\"\n\n**Examples**:\n\n**Marketing Agency**:\n\"Most small businesses struggle to get noticed online. Our marketing framework helps you clarify your message so customers actually listen and buy.\"\n\n**Fitness App**:\n\"Getting in shape is hard when you don't have a plan. FitPath gives you a personalized workout and meal plan so you can transform your body in 90 days.\"\n\n**Financial Advisor**:\n\"Retirement planning is confusing and stressful. We create simple, custom plans so you can retire with confidence.\"\n\n**Accounting Software**:\n\"Spreadsheets waste hours and cause errors. CloudBooks automates your finances so you can focus on growing your business.\"\n\n---\n\n### Example 3: Website Redesign with StoryBrand\n\n**Before (Typical Corporate Site)**:\n- Header: \"Welcome to Acme Solutions\"\n- Subhead: \"Delivering innovative solutions since 1987\"\n- Body: \"We are a leading provider of enterprise-grade systems...\"\n- CTA: \"Learn More\"\n\n**After (StoryBrand Applied)**:\n- Header: \"Deliver Projects On Time, Every Time\" (success)\n- Subhead: \"Simple project management for teams tired of chaos\" (problem → solution)\n- Body:\n  - Section 1: Problem (We know how frustrating missed deadlines are)\n  - Section 2: Guide (Join 5,000+ teams who solved this)\n  - Section 3: Plan (3 steps to get started)\n  - Section 4: Success (What life looks like after)\n- CTAs: \"Start Free Trial\" (direct) | \"Watch Demo\" (transitional)\n\n## Checklists & Templates\n\n### BrandScript Template\n\n```\n## My StoryBrand BrandScript\n\n### 1. CHARACTER\nWho is your customer and what do they want?\n_________________________________________________\n\n### 2. PROBLEM\n**Villain**: _____________________________________\n**External Problem**: ____________________________\n**Internal Problem**: ____________________________\n**Philosophical Problem**: _______________________\n\n### 3. GUIDE\n**Empathy Statement**: ___________________________\n**Authority Proof**: _____________________________\n\n### 4. PLAN\n**Step 1**: _____________________________________\n**Step 2**: _____________________________________\n**Step 3**: _____________________________________\n\n**Agreements**: _________________________________\n\n### 5. CALL TO ACTION\n**Direct CTA**: _________________________________\n**Transitional CTA**: ___________________________\n\n### 6. FAILURE\nWhat do they lose if they don't act?\n_________________________________________________\n\n### 7. SUCCESS\nWhat do they gain when they do?\n_________________________________________________\n\n### TRANSFORMATION\n**FROM**: ______________________________________\n**TO**: ________________________________________\n```\n\n### One-Liner Template\n\n```\n## My One-Liner\n\n[Problem statement].\n[Product\u002FCompany name] helps [target customer] [what you do]\nso they can [result\u002Ftransformation].\n\nFill in:\nProblem: _______________________________________\nProduct: _______________________________________\nTarget: ________________________________________\nWhat you do: ___________________________________\nResult: ________________________________________\n\nMy One-Liner:\n_________________________________________________\n_________________________________________________\n```\n\n### Website Checklist\n\n```\n## StoryBrand Website Audit\n\n### Header (Above the Fold)\n- [ ] Headline promises success or solves problem\n- [ ] Subhead clarifies what you offer\n- [ ] Direct CTA button (contrasting color)\n- [ ] Transitional CTA option\n- [ ] Image shows happy customer OR success state\n\n### Stakes Section\n- [ ] Addresses what they stand to lose\n- [ ] Not too fear-based (balanced)\n\n### Value Proposition Section\n- [ ] Shows how you solve their problem\n- [ ] Focuses on their success (not your features)\n\n### Guide Section\n- [ ] Empathy statement (\"We understand...\")\n- [ ] Authority proof (logos, testimonials, stats)\n\n### Plan Section\n- [ ] 3-4 clear steps\n- [ ] Each step starts with action verb\n- [ ] Makes doing business feel easy\n\n### Success Section\n- [ ] Paints picture of life after\n- [ ] Aspirational but achievable\n- [ ] Testimonials with transformation\n\n### CTAs\n- [ ] Direct CTA repeated multiple times\n- [ ] Transitional CTA available\n- [ ] Both clear and visible\n```\n\n## Skill Boundaries\n\n### What This Skill Does Well\n- Structuring video production workflows\n- Creating storyboard frameworks\n- Suggesting technical approaches\n- Providing creative direction templates\n\n### What This Skill Cannot Do\n- Replace professional videography\n- Edit video files directly\n- Make final creative judgments\n- Guarantee audience engagement\n\n## References\n\n- Miller, Donald. \"Building a StoryBrand\" (2017)\n- Miller, Donald. \"Marketing Made Simple\" (2020)\n- StoryBrand website: mystorybrand.com\n- ClarifyYourMessage.com\n\n## Related Skills\n\n- [positioning-dunford](..\u002F..\u002Fstrategy\u002Fpositioning\u002F) - Market positioning strategy\n- [ogilvy-copywriting](..\u002Fcopywriting-ogilvy\u002F) - Classic copywriting principles\n- [cialdini-persuasion](..\u002Fpersuasion-cialdini\u002F) - Psychology of influence\n- [landing-page-copy](..\u002Flanding-page-copy\u002F) - Apply StoryBrand to pages\n","# StoryBrand Framework\n\n> Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen.\n\n## When to Use This Skill\n\n- Creating or refining website messaging\n- Writing brand narratives and marketing copy\n- Building sales scripts and pitches\n- Clarifying confusing product positioning\n- Creating marketing one-liners\n- Redesigning homepage and landing pages\n- Training teams on consistent messaging\n\n## Methodology Foundation\n\n**Source**: Donald Miller - \"Building a StoryBrand\" (2017)\n\n**Core Principles**:\n- \"What we think we are saying to our customers and what our customers actually hear are two different things.\"\n- \"People don't buy the best products; they buy the products they can understand the fastest.\"\n- \"The customer is the hero, not your brand.\"\n\n**The Two Fatal Mistakes**:\n1. Focusing on the brand instead of how you help customers survive\u002Fthrive\n2. Message is too complex for people to understand quickly\n\n**Why Story Works**: Stories are the most powerful tool for organizing information. The human brain is wired for narrative. StoryBrand uses story structure to make marketing messages clear and compelling.\n\n\n## What Claude Does vs What You Decide\n\n| Claude Does | You Decide |\n|-------------|------------|\n| Structures video workflow | Final creative vision |\n| Suggests shot compositions | Equipment selection |\n| Creates storyboard templates | Brand aesthetics |\n| Generates script frameworks | Final approval |\n| Identifies technical requirements | Budget allocation |\n\n## What This Skill Does\n\n1. **Applies the SB7 Framework** - The 7-part story structure for marketing\n2. **Creates BrandScripts** - Filled-out story templates\n3. **Writes One-Liners** - Concise elevator pitches\n4. **Redesigns Websites** - Story-driven web copy\n5. **Builds Sales Scripts** - Narrative-based selling\n\n## How to Use\n\n### Create a BrandScript\n```\nHelp me create a StoryBrand BrandScript for:\nBusiness: [description]\nCustomer: [who they serve]\nProblem: [what customers struggle with]\n```\n\n### Write a One-Liner\n```\nWrite a StoryBrand one-liner for:\nBusiness: [description]\nMain problem solved: [problem]\nResult delivered: [outcome]\n```\n\n### Redesign Website Messaging\n```\nApply StoryBrand to my website messaging:\nCurrent headline: [what it says now]\nWhat we do: [description]\nWho we help: [customer]\nHow we help: [solution]\n```\n\n### Build Sales Script\n```\nCreate a StoryBrand sales script for:\nProduct: [description]\nCustomer problem: [pain]\nOur solution: [how we help]\n```\n\n## Instructions\n\nWhen applying StoryBrand, work through the 7 plot points systematically:\n\n### The SB7 Framework\n\n```\n## THE STORY FORMULA\n\nA **CHARACTER** (who wants something)\nhas a **PROBLEM** (that they're struggling with)\nand meets a **GUIDE** (who understands them)\nwho gives them a **PLAN** (clear steps to follow)\nand **CALLS THEM TO ACTION** (challenges them to act)\nthat helps them **AVOID FAILURE** (shows the stakes)\nand ends in **SUCCESS** (achieves transformation)\n\n---\n\n## 1. THE CHARACTER (Your Customer)\n\n**Key Principle**: Your customer is the HERO of the story, NOT your brand.\n\n**Fatal Mistake**: Most brands position themselves as the hero. (\"We are the leading provider of...\" \"Our award-winning solution...\" \"Founded in 1985...\")\n\n**The Fix**: Define who your customer is and what they want.\n\n**Questions to Answer**:\n- Who is the hero of this story?\n- What do they want as it relates to your product\u002Fservice?\n- How does this help them survive or thrive?\n\n**Template**:\n\"A [customer type] who wants [specific desire]...\"\n\n**Examples**:\n- \"A busy executive who wants to look professional without spending time on style\"\n- \"A startup founder who wants to grow without wasting money on ads that don't work\"\n- \"A homeowner who wants a reliable contractor they can trust\"\n\n**Rules**:\n- ONE clear desire (not multiple)\n- Related to survival\u002Fthriving (safety, status, belonging, meaning, resources)\n- Specific to your offering\n\n---\n\n## 2. THE PROBLEM\n\n**Key Principle**: Problems drive stories. Define the villain and three levels of problem.\n\n**The Villain**:\nEvery hero needs an obstacle. Define your villain—the source of the problem.\n\n**Villain Rules**:\n- Must be a root source of the problem\n- Must be relatable (customers recognize it)\n- Must be singular (one villain, not many)\n- Must be real (not abstract)\n\n**The Three Problem Levels**:\n\n| Level | Definition | Example (Financial Advisor) |\n|-------|------------|---------------------------|\n| External | The tangible, surface problem | \"I don't know how to invest\" |\n| Internal | How it makes them feel | \"I feel stupid about money\" |\n| Philosophical | Why it's wrong\u002Funjust | \"I shouldn't have to be a finance expert to retire\" |\n\n**Miller's Insight**: \"Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.\"\n\n**Template**:\n```\nVillain: [the root obstacle]\nExternal Problem: [tangible issue]\nInternal Problem: [how they feel]\nPhilosophical Problem: [why this is wrong]\n```\n\n**Example (Meal Delivery)**:\n```\nVillain: The chaos of modern life\nExternal: \"I don't have time to cook healthy meals\"\nInternal: \"I feel guilty about feeding my family processed food\"\nPhilosophical: \"A busy schedule shouldn't mean compromising health\"\n```\n\n---\n\n## 3. THE GUIDE (Your Brand)\n\n**Key Principle**: Your brand is the GUIDE, not the hero. Guides have \"been there, done that.\"\n\n**Fatal Mistake**: Competing with your customer for the hero role.\n\n**The Fix**: Position yourself as the wise helper who enables the hero's success.\n\n**Miller**: \"If you focus on your customers' success, your own success will follow.\"\n\n**Two Qualities of a Guide**:\n\n### Empathy\nShow you understand their pain.\n- \"We know how frustrating it is when...\"\n- \"Like you, we've struggled with...\"\n- \"We understand that...\"\n\n### Authority\nDemonstrate competence and expertise.\n- Testimonials\n- Statistics\n- Awards\u002Flogos\n- Years of experience\n- Case studies\n\n**Balance Required**: Too much authority = arrogant. Too much empathy = weak. You need both.\n\n**Template**:\n\"[Brand] understands [their pain] (empathy). With [credentials\u002Fproof], we've helped [results] (authority).\"\n\n**Example**:\n\"We know what it's like to watch hours disappear into your inbox. With 10 years helping executives reclaim their time, we've freed up over 1 million hours for leaders like you.\"\n\n---\n\n## 4. THE PLAN\n\n**Key Principle**: Customers won't trust a guide without a plan. Plans remove confusion and fear.\n\n**Two Types of Plans**:\n\n### Process Plan (Removes Confusion)\nSimple steps to do business with you.\n\n**Rules**:\n- 3-4 steps maximum\n- Start with an action verb\n- Name each step clearly\n- End with the result\n\n**Template**:\n```\nStep 1: [Action] → [Outcome]\nStep 2: [Action] → [Outcome]\nStep 3: [Action] → [Success]\n```\n\n**Example (Financial Advisor)**:\n```\n1. Schedule a free consultation\n2. Receive a custom retirement plan\n3. Start investing with confidence\n```\n\n**Example (SaaS)**:\n```\n1. Sign up for free trial\n2. Connect your data in 5 minutes\n3. Get insights that grow your business\n```\n\n### Agreement Plan (Removes Fear)\nPromises and guarantees that lower perceived risk.\n\n**Examples**:\n- \"Money-back guarantee\"\n- \"No long-term contracts\"\n- \"Free cancellation anytime\"\n- \"Your data stays private\"\n- \"We'll never share your information\"\n\n**Template**:\n\"We promise: [commitment 1], [commitment 2], [commitment 3]\"\n\n---\n\n## 5. CALLS TO ACTION\n\n**Key Principle**: Customers won't take action unless challenged to do so.\n\n**Miller**: \"Heroes need to be challenged by the guide to take action.\"\n\n**Two Types of CTAs**:\n\n### Direct CTA\nThe obvious main ask. Should be everywhere and obvious.\n\n- \"Buy Now\"\n- \"Schedule a Call\"\n- \"Get Started\"\n- \"Sign Up Free\"\n- \"Request a Quote\"\n\n**Rules**:\n- Use a different color than the rest of the page\n- Put it above the fold AND repeated throughout\n- Use action verbs\n- Be specific about what happens next\n\n### Transitional CTA\nLower commitment. Builds trust for those not ready to buy.\n\n- \"Download Free Guide\"\n- \"Watch Demo\"\n- \"Take the Quiz\"\n- \"Get Free Sample\"\n- \"Subscribe to Newsletter\"\n\n**Rules**:\n- Moves them further into the story\n- Provides value in exchange for attention\n- Less prominent than direct CTA\n- Still clearly visible\n\n**Website Rule**: Both CTAs should be visible in the header of every page.\n\n---\n\n## 6. AVOID FAILURE (Stakes)\n\n**Key Principle**: Every story needs stakes. What will the hero lose if they don't act?\n\n**Miller**: \"Everyone wants to avoid a tragic ending.\"\n\n**Questions to Answer**:\n- What negative outcomes await if they don't use your solution?\n- What will they continue to suffer?\n- What's at risk?\n\n**Balance Warning**: Create enough stakes to motivate, but don't overdo fear (looks manipulative).\n\n**Template**:\n\"Without [solution], you risk [negative outcome 1], [negative outcome 2], and [negative outcome 3].\"\n\n**Examples**:\n- \"Without a proper email system, you'll keep losing 20 hours a week to inbox chaos\"\n- \"Companies that don't adapt will be left behind by competitors\"\n- \"Don't let another year go by without taking control of your finances\"\n\n**Subtle vs Overt**:\n- Subtle: \"Most businesses struggle with X for years before finding a solution\"\n- Overt: \"Without action, you risk bankruptcy, burnout, and losing everything you've built\"\n\nStart subtle. Only go overt if subtle isn't motivating action.\n\n---\n\n## 7. SUCCESS (The Happy Ending)\n\n**Key Principle**: Tell people exactly how you can improve their lives—don't assume they know.\n\n**Miller**: \"Tell people where you're taking them, or they won't follow.\"\n\n**Three Ways to End the Story**:\n\n### 1. Winning Power\u002FPosition\nStatus, influence, achievement, resources.\n\n**Example**: \"Become the go-to expert in your field\"\n\n### 2. Union That Makes Hero Whole\nCommunity, belonging, completeness, partnership.\n\n**Example**: \"Join a community of 10,000 founders\"\n\n### 3. Self-Realization\nBecoming who they were meant to be, reaching potential.\n\n**Example**: \"Finally become the leader your team deserves\"\n\n**Template**:\n\"With [solution], you'll [achievement], [feeling], and [transformation].\"\n\n**Example (Fitness)**:\n\"You'll have the energy to play with your kids, the confidence to tackle new challenges, and finally feel at home in your own body.\"\n\n**Paint the Picture**:\n- Use specific, sensory language\n- Describe the after state in detail\n- Make it aspirational but achievable\n```\n\n### Beyond the 7 Elements: Identity Transformation\n\n```\n## The Strongest Motivator\n\n**Miller**: \"Brands that participate in the identity transformation of their customers create passionate brand evangelists.\"\n\n**Question**: Who does your customer want to BECOME?\n\n**Before & After Identity**:\n\n| Industry | Before Identity | After Identity |\n|----------|-----------------|----------------|\n| Fitness | \"Out of shape and embarrassed\" | \"Confident and strong\" |\n| Finance | \"Confused about money\" | \"In control and secure\" |\n| SaaS | \"Overwhelmed and behind\" | \"Efficient and ahead\" |\n| Coaching | \"Stuck and unfulfilled\" | \"Clear and purposeful\" |\n\n**Template**:\n\"From [before identity] to [after identity]\"\n\n**Use In**:\n- Testimonials: \"Before\u002Fafter\" stories\n- Marketing: \"Join the [aspirational identity]\"\n- Community: Name for customers (e.g., \"Achievers\")\n```\n\n## Examples\n\n### Example 1: Complete BrandScript (B2B SaaS)\n\n**Business**: Project management software for creative agencies\n\n```\n## CHARACTER\nCreative agency owners who want to deliver projects on time without micromanaging their team.\n\n## PROBLEM\nVillain: Chaos and miscommunication\nExternal: Projects are constantly behind schedule\nInternal: \"I feel like a babysitter, not a leader\"\nPhilosophical: Running an agency shouldn't mean drowning in admin\n\n## GUIDE\nEmpathy: \"We've worked with 500+ agencies who felt exactly like you—talented people buried in busywork.\"\nAuthority: \"Our platform has helped deliver 50,000+ projects on time.\"\n\n## PLAN\nProcess:\n1. Connect your tools in 5 minutes\n2. See all projects in one clear view\n3. Deliver on time, every time\n\nAgreement:\n- 30-day money-back guarantee\n- Free migration from your current tool\n- No long-term contract\n\n## CALL TO ACTION\nDirect: \"Start Free Trial\"\nTransitional: \"See How It Works\" (video demo)\n\n## FAILURE\nWithout control, you'll keep missing deadlines, burning out your team, and losing clients to competitors who deliver.\n\n## SUCCESS\n- Win back 10+ hours per week\n- Become the agency clients recommend\n- Build a team that runs itself\n\n## TRANSFORMATION\nFrom: Overwhelmed agency owner drowning in chaos\nTo: Confident leader running a well-oiled machine\n```\n\n---\n\n### Example 2: StoryBrand One-Liner\n\n**The Formula**:\n1. **The Problem** - Start with the problem\n2. **The Solution** - Position your product as the solution\n3. **The Result** - End with the success\n\n**Template**:\n\"[Problem] is frustrating. [Product] helps [target] [solution] so they can [result].\"\n\n**Examples**:\n\n**Marketing Agency**:\n\"Most small businesses struggle to get noticed online. Our marketing framework helps you clarify your message so customers actually listen and buy.\"\n\n**Fitness App**:\n\"Getting in shape is hard when you don't have a plan. FitPath gives you a personalized workout and meal plan so you can transform your body in 90 days.\"\n\n**Financial Advisor**:\n\"Retirement planning is confusing and stressful. We create simple, custom plans so you can retire with confidence.\"\n\n**Accounting Software**:\n\"Spreadsheets waste hours and cause errors. CloudBooks automates your finances so you can focus on growing your business.\"\n\n---\n\n### Example 3: Website Redesign with StoryBrand\n\n**Before (Typical Corporate Site)**:\n- Header: \"Welcome to Acme Solutions\"\n- Subhead: \"Delivering innovative solutions since 1987\"\n- Body: \"We are a leading provider of enterprise-grade systems...\"\n- CTA: \"Learn More\"\n\n**After (StoryBrand Applied)**:\n- Header: \"Deliver Projects On Time, Every Time\" (success)\n- Subhead: \"Simple project management for teams tired of chaos\" (problem → solution)\n- Body:\n  - Section 1: Problem (We know how frustrating missed deadlines are)\n  - Section 2: Guide (Join 5,000+ teams who solved this)\n  - Section 3: Plan (3 steps to get started)\n  - Section 4: Success (What life looks like after)\n- CTAs: \"Start Free Trial\" (direct) | \"Watch Demo\" (transitional)\n\n## Checklists & Templates\n\n### BrandScript Template\n\n```\n## My StoryBrand BrandScript\n\n### 1. CHARACTER\nWho is your customer and what do they want?\n_________________________________________________\n\n### 2. PROBLEM\n**Villain**: _____________________________________\n**External Problem**: ____________________________\n**Internal Problem**: ____________________________\n**Philosophical Problem**: _______________________\n\n### 3. GUIDE\n**Empathy Statement**: ___________________________\n**Authority Proof**: _____________________________\n\n### 4. PLAN\n**Step 1**: _____________________________________\n**Step 2**: _____________________________________\n**Step 3**: _____________________________________\n\n**Agreements**: _________________________________\n\n### 5. CALL TO ACTION\n**Direct CTA**: _________________________________\n**Transitional CTA**: ___________________________\n\n### 6. FAILURE\nWhat do they lose if they don't act?\n_________________________________________________\n\n### 7. SUCCESS\nWhat do they gain when they do?\n_________________________________________________\n\n### TRANSFORMATION\n**FROM**: ______________________________________\n**TO**: ________________________________________\n```\n\n### One-Liner Template\n\n```\n## My One-Liner\n\n[Problem statement].\n[Product\u002FCompany name] helps [target customer] [what you do]\nso they can [result\u002Ftransformation].\n\nFill in:\nProblem: _______________________________________\nProduct: _______________________________________\nTarget: ________________________________________\nWhat you do: ___________________________________\nResult: ________________________________________\n\nMy One-Liner:\n_________________________________________________\n_________________________________________________\n```\n\n### Website Checklist\n\n```\n## StoryBrand Website Audit\n\n### Header (Above the Fold)\n- [ ] Headline promises success or solves problem\n- [ ] Subhead clarifies what you offer\n- [ ] Direct CTA button (contrasting color)\n- [ ] Transitional CTA option\n- [ ] Image shows happy customer OR success state\n\n### Stakes Section\n- [ ] Addresses what they stand to lose\n- [ ] Not too fear-based (balanced)\n\n### Value Proposition Section\n- [ ] Shows how you solve their problem\n- [ ] Focuses on their success (not your features)\n\n### Guide Section\n- [ ] Empathy statement (\"We understand...\")\n- [ ] Authority proof (logos, testimonials, stats)\n\n### Plan Section\n- [ ] 3-4 clear steps\n- [ ] Each step starts with action verb\n- [ ] Makes doing business feel easy\n\n### Success Section\n- [ ] Paints picture of life after\n- [ ] Aspirational but achievable\n- [ ] Testimonials with transformation\n\n### CTAs\n- [ ] Direct CTA repeated multiple times\n- [ ] Transitional CTA available\n- [ ] Both clear and visible\n```\n\n## Skill Boundaries\n\n### What This Skill Does Well\n- Structuring video production workflows\n- Creating storyboard frameworks\n- Suggesting technical approaches\n- Providing creative direction templates\n\n### What This Skill Cannot Do\n- Replace professional videography\n- Edit video files directly\n- Make final creative judgments\n- Guarantee audience engagement\n\n## References\n\n- Miller, Donald. \"Building a StoryBrand\" (2017)\n- Miller, Donald. \"Marketing Made Simple\" (2020)\n- StoryBrand website: mystorybrand.com\n- ClarifyYourMessage.com\n\n## Related Skills\n\n- [positioning-dunford](..\u002F..\u002Fstrategy\u002Fpositioning\u002F) - Market positioning strategy\n- [ogilvy-copywriting](..\u002Fcopywriting-ogilvy\u002F) - Classic copywriting principles\n- [cialdini-persuasion](..\u002Fpersuasion-cialdini\u002F) - Psychology of influence\n- [landing-page-copy](..\u002Flanding-page-copy\u002F) - Apply StoryBrand to pages\n",{"name":5,"license":14,"metadata":23,"description":7},{"author":24,"version":25,"mcp-server":26},"ClawFu","1.0.0","@clawfu\u002Fmcp-skills","master","f483e54f3ad5f202a77d45f2e57f8d970b71195f","skills_library\u002Fstorytelling-storybrand",2,"https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills","https:\u002F\u002Fgithub.com\u002Froohe","yoou.link","2026-05-19 15:56:07",{"source":8,"skillName":5,"commands":36,"prompt":46,"zipAvailable":47},[37,40,43],{"tool":38,"command":39},"npx","npx skills add roohe\u002Fagentic-super-skills --skill storytelling-storybrand",{"tool":41,"command":42},"bunx","bunx skills add roohe\u002Fagentic-super-skills --skill storytelling-storybrand",{"tool":44,"command":45},"pnpm","pnpm dlx skills add roohe\u002Fagentic-super-skills --skill storytelling-storybrand","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fstorytelling-storybrand\u002FSKILL.md",true,[],[50,57,64,71,78,85],{"skillNo":51,"name":52,"nameZh":6,"description":53,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":54,"categories":55,"keywords":56,"publishedAt":18},"01M73D865CZME2FCMKA4PQM348","zarr-python","Chunked N-D arrays for cloud storage. Compressed arrays, parallel I\u002FO, S3\u002FGCS integration, NumPy\u002FDask\u002FXarray compatible, for large-scale scientific computing pipelines.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fzarr-python\u002FSKILL.md",[],[],{"skillNo":58,"name":59,"nameZh":6,"description":60,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":61,"categories":62,"keywords":63,"publishedAt":18},"01M73D7Z64J4ABWZJD7P44XBBF","youtube-downloader","Download and process YouTube content for research. Use when: downloading competitor videos for analysis; extracting audio for podcasts; getting transcripts for content repurposing; archiving webinars; research content curation","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fyoutube-downloader\u002FSKILL.md",[],[],{"skillNo":65,"name":66,"nameZh":6,"description":67,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":68,"categories":69,"keywords":70,"publishedAt":18},"01M73D7K8778TGZV3GJFR3703D","yc-pitch-deck","Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fyc-pitch-deck\u002FSKILL.md",[],[],{"skillNo":72,"name":73,"nameZh":6,"description":74,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":75,"categories":76,"keywords":77,"publishedAt":18},"01M73D70KJSE0E8Z28YMNNRT04","x-twitter-scraper","Use when the user needs X (Twitter) data or confirmation-gated X actions through Xquik: tweet search, user lookup, follower extraction, media download, monitoring, webhooks, MCP, SDKs, posting, likes, DMs, and profile updates. Requires a Xquik API key. Never ask for X login material.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fx-twitter-scraper\u002FSKILL.md",[],[],{"skillNo":79,"name":80,"nameZh":6,"description":81,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":82,"categories":83,"keywords":84,"publishedAt":18},"01M73D6ED01GV077R7K4NZNFZJ","write-vignette","Create R package vignettes using R Markdown or Quarto. Covers vignette setup, YAML configuration, code chunk options, building and testing, and CRAN requirements for vignettes. Use when adding a Getting Started tutorial, documenting complex workflows spanning multiple functions, creating domain-specific guides, or when CRAN submission requires user-facing documentation beyond function help pages.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fwrite-vignette\u002FSKILL.md",[],[],{"skillNo":86,"name":87,"nameZh":6,"description":88,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":89,"categories":90,"keywords":91,"publishedAt":18},"01M73D69YJR0BK3NFHE0CYG3EF","write-validation-documentation","Write IQ\u002FOQ\u002FPQ validation documentation for computerized systems in regulated environments. Covers protocols, reports, test scripts, deviation handling, and approval workflows. Use when validating R or other software for regulated use, preparing for a regulatory audit, documenting qualification of computing environments, or creating and updating validation protocols and reports for new or re-qualified systems.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fwrite-validation-documentation\u002FSKILL.md",[],[]]