[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M73AMMM03WF7M3471MA577YC":3,"skill-same:01M73AMMM03WF7M3471MA577YC":49},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":15,"categories":16,"keywords":17,"publishedAt":18,"linkOnly":19,"markdownContent":20,"markdownBody":21,"frontMatter":22,"refName":27,"commitSha":28,"skillDirectory":29,"forksCount":30,"repositoryHtmlUrl":31,"repositoryHomepageUrl":6,"ownerHtmlUrl":32,"ownerBlogUrl":33,"ownerDescription":6,"updatedAt":34,"install":35,"resources":48},"01M73AMMM03WF7M3471MA577YC","nurture-sequences",null,"Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment; **Réactiver une liste froide** - Réveiller des leads dormants sans spam; **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?; **Définir les segments et triggers** - HOT...","roohe\u002Fagentic-super-skills","roohe","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F99054084?v=4","01M734WCDFP6RZVT5CNM00QR26","01M734WCE4BD0T4NZS5PCV9V5F",10,"MIT","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fnurture-sequences\u002FSKILL.md",[],[],"2026-11-11 15:11:14",false,"---\nname: nurture-sequences\ndescription: \"Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment; **Réactiver une liste froide** - Réveiller des leads dormants sans spam; **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?; **Définir les segments et triggers** - HOT...\"\nlicense: MIT\nmetadata:\n  author: ClawFu\n  version: 1.0.0\n  mcp-server: \"@clawfu\u002Fmcp-skills\"\n---\n\n# Nurture Sequences\n\n> Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad.\n\n## When to Use This Skill\n\n- **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment\n- **Réactiver une liste froide** - Réveiller des leads dormants sans spam\n- **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?\n- **Définir les segments et triggers** - HOT\u002FWARM\u002FIDLE\u002FCOLD et leurs parcours\n- **Créer du contenu retargeting** - Snippets pour ads et emails de relance\n\n## Methodology Foundation\n\n**Source**: Lasse Flagstad - A5 Nurture Orchestrator (Marketing Swarm, 2025)\n\n**Core Principle**: \"Le nurturing n'est pas du spam programmé. C'est une conversation asynchrone qui construit la confiance pendant que vous dormez. Chaque email doit apporter de la valeur OU faire avancer vers la décision.\"\n\n**Why This Matters**: La plupart des leads ne sont pas prêts à acheter immédiatement. Sans nurturing, vous perdez 80% de votre pipeline. Avec un bon système, vous restez top-of-mind jusqu'au moment où ils sont prêts.\n\n\n## What Claude Does vs What You Decide\n\n| Claude Does | You Decide |\n|-------------|------------|\n| Structures production workflow | Final creative direction |\n| Suggests technical approaches | Equipment and tool choices |\n| Creates templates and checklists | Quality standards |\n| Identifies best practices | Brand\u002Fvoice decisions |\n| Generates script outlines | Final script approval |\n\n## What This Skill Does\n\n1. **Structure la séquence 5-email** - Resource → Case → Insight → Invite → Check-in\n2. **Définit les segments** - HOT\u002FWARM\u002FIDLE\u002FCOLD avec règles d'entrée\u002Fsortie\n3. **Crée les templates email** - Sujets, preview text, corps, CTA\n4. **Produit les snippets retargeting** - 3 one-liners pour ads\n5. **Planifie la serialisation de preuves** - Proof → Post schedule\n\n## How to Use\n\n### Créer une séquence evergreen from scratch\n```\nJ'ai des leads qui opt-in mais je ne sais pas quoi leur envoyer après. Crée ma séquence nurture avec le skill nurture-sequences.\n```\n\n### Réactiver une liste dormante\n```\nJ'ai 2000 emails qui n'ont pas ouvert depuis 3 mois. Comment les réactiver sans tuer ma délivrabilité?\n```\n\n### Optimiser une séquence existante\n```\nMa séquence a un taux d'ouverture de 15% et 1% de clics. Audite et propose des améliorations.\n```\n\n## Instructions\n\n### Step 1: Audit de l'existant\n\n```\n## Nurture Audit\n\n**ESP & Domain:**\n- ESP utilisé: _____________\n- Domaine d'envoi contrôlé: [ ] Oui [ ] Non\n- SPF\u002FDKIM\u002FDMARC configuré: [ ] Oui [ ] Non [ ] Je ne sais pas\n\n**Liste actuelle:**\n- Taille: _____ contacts\n- Actifs (ouvert\u002Fcliqué 30j): _____ (~___%)\n- Idle (30-90j sans activité): _____\n- Cold (>90j sans activité): _____\n- Taux de bounce estimé: ___%\n\n**Séquence actuelle:**\n[ ] Aucune séquence automatique\n[ ] Welcome email uniquement\n[ ] Séquence ___ emails\n[ ] Newsletter régulière\n\n**Fréquence confort:**\n[ ] 1x\u002Fsemaine (safe)\n[ ] 2x\u002Fsemaine (standard)\n[ ] 3x\u002Fsemaine (aggressive)\n\n**Tone:**\n[ ] Formel (B2B corporate)\n[ ] Neutre (professionnel friendly)\n[ ] Conversationnel (comme un ami)\n[ ] Edgy (polarisant, opinion forte)\n```\n\n---\n\n### Step 2: La Séquence 5-Email Evergreen\n\n```\n## Email Loop Structure\n\n**Objectif:** Faire progresser de \"curieux\" à \"convaincu\" en 5 touches\n\n**Email 1: Resource (Valeur immédiate)**\n- Timing: Immédiat après opt-in\n- But: Délivrer la promesse + quick win\n- Contenu: Lead magnet + 1 insight bonus + question ouverte\n- CTA: Soft (\"Reply if you want...\")\n\n**Email 2: Case (Preuve sociale)**\n- Timing: +2-3 jours\n- But: Montrer que ça marche pour des gens comme eux\n- Contenu: 1 client story avec chiffres + before\u002Fafter\n- CTA: Soft (\"Curious if this resonates?\")\n\n**Email 3: Insight (POV différenciant)**\n- Timing: +2-3 jours\n- But: Challenger leur façon de penser\n- Contenu: \"La plupart pensent X. En réalité Y.\"\n- CTA: Medium (\"If this clicked, here's the next step...\")\n\n**Email 4: Invite (Proposition claire)**\n- Timing: +3-4 jours\n- But: Présenter l'offre sans friction\n- Contenu: Ce qu'on fait, pour qui, comment ça marche, next step\n- CTA: Direct (booking link)\n\n**Email 5: Check-in (Relance légère)**\n- Timing: +4-5 jours\n- But: Dernière chance sans pression\n- Contenu: \"Still interested?\" + question binaire\n- CTA: Reply-based (\"Reply YES if you want the details\")\n```\n\n---\n\n### Step 3: Templates Email (Copy-Paste Ready)\n\n```\n## Email 1: Resource\n\n**Subject lines (test 2-3):**\n- \"Here's [asset] as promised\"\n- \"[Asset] + something extra\"\n- \"Your [topic] shortcut\"\n\n**Preview:** The thing you asked for + a bonus question\n\n**Body:**\n---\nHey [first_name],\n\nHere's [asset\u002Flead magnet]: [LINK]\n\nMost people who grab this are trying to [outcome].\n\nQuick tip that's not in the guide: [1 bonus insight in 2 sentences].\n\nCurious — what's your biggest challenge with [topic] right now?\n\n[Signature]\n---\n\n**CTA:** Reply-based (no link)\n**Length:** ~80 words\n```\n\n```\n## Email 2: Case\n\n**Subject lines:**\n- \"How [client type] went from [before] to [after]\"\n- \"[Result] in [timeframe] — here's how\"\n- \"This might be you\"\n\n**Preview:** A quick story that might sound familiar\n\n**Body:**\n---\n[First_name],\n\nQuick story:\n\n[Client name\u002Ftype] came to us [situation — 1 sentence].\n\nTheir biggest problem? [Pain point in their words].\n\n[2-3 sentences on what changed and the result with numbers]\n\nWhat made the difference: [1 key insight\u002Fmechanism].\n\nDoes this sound like your situation?\n\n[Signature]\n---\n\n**CTA:** Question (reply-based)\n**Length:** ~100 words\n```\n\n```\n## Email 3: Insight\n\n**Subject lines:**\n- \"The [topic] mistake everyone makes\"\n- \"Why [common approach] doesn't work anymore\"\n- \"Unpopular opinion about [topic]\"\n\n**Preview:** Something most people get wrong\n\n**Body:**\n---\n[First_name],\n\nMost [ICP type] think [common belief].\n\nI used to think the same thing.\n\nBut here's what I've seen after [experience\u002Fdata]:\n\n[Contrarian insight in 2-3 sentences]\n\nThe fix isn't [obvious solution].\nIt's [your mechanism\u002Fapproach in 1 sentence].\n\nIf this clicked for you, [soft CTA — usually a link or reply].\n\n[Signature]\n---\n\n**CTA:** Medium (link to content or reply)\n**Length:** ~90 words\n```\n\n```\n## Email 4: Invite\n\n**Subject lines:**\n- \"Is this a fit?\"\n- \"Here's exactly what we do\"\n- \"Quick overview of [offer name]\"\n\n**Preview:** A clear look at how this works\n\n**Body:**\n---\n[First_name],\n\nYou've seen [what they've consumed so far].\n\nHere's what working together actually looks like:\n\n**Who it's for:**\n- [Criteria 1]\n- [Criteria 2]\n- [Criteria 3]\n\n**What happens:**\n[2-3 sentences on mechanism\u002Fprocess]\n\n**What you get:**\n[Key deliverables\u002Foutcomes — bullet points]\n\n**Next step:**\n[Clear CTA — usually booking link]\n\nIf now's not the right time, no pressure.\nBut if you're ready — [link].\n\n[Signature]\n---\n\n**CTA:** Direct (booking link)\n**Length:** ~120 words\n```\n\n```\n## Email 5: Check-in\n\n**Subject lines:**\n- \"Still thinking about it?\"\n- \"Quick check-in\"\n- \"Yes or no?\"\n\n**Preview:** No pressure, just checking\n\n**Body:**\n---\n[First_name],\n\nJust checking in — are you still interested in [outcome]?\n\nIf yes, reply \"YES\" and I'll send over [next step \u002F more details].\n\nIf the timing isn't right, totally get it. Just reply \"LATER\" and I'll follow up in a few months.\n\nEither way, appreciate you.\n\n[Signature]\n---\n\n**CTA:** Reply-based (binary choice)\n**Length:** ~50 words\n```\n\n---\n\n### Step 4: Segmentation Rules\n\n```\n## Segment Definitions\n\n**HOT (High Intent)**\n- Definition: Clicked\u002Fvisited VSL or booking page in last 7 days\n- Behavior: Actively evaluating\n- Treatment: Invite + reminder email, skip to Email 4-5\n- Exit: Books call or goes cold\n\n**WARM (Engaged)**\n- Definition: Opened or clicked in last 30 days\n- Behavior: Interested but not ready\n- Treatment: Full 5-email loop + weekly value\n- Exit: Becomes HOT (visits VSL) or IDLE (no activity 30 days)\n\n**IDLE (Cooling)**\n- Definition: No open\u002Fclick for 30-90 days\n- Behavior: Lost interest or inbox issues\n- Treatment: Reactivation micro-asset (1 high-value email)\n- Exit: Re-engages → WARM, or stays idle → COLD\n\n**COLD (Dormant)**\n- Definition: >90 days no activity\n- Behavior: Probably forgot you exist\n- Treatment: Rescue sequence (3 emails) or sunset\n- Exit: Re-engages → WARM, or unsubscribe\u002Fremove\n\n**Trigger Map:**\n- New subscriber → WARM → Start Email 1\n- Clicks VSL link → HOT → Jump to Email 4\n- No activity 30 days → IDLE → Reactivation email\n- No activity 90 days → COLD → Rescue or sunset\n```\n\n---\n\n### Step 5: Retargeting Snippets\n\n```\n## 3 Retargeting Snippets (for A4\u002FAds)\n\n**Snippet 1: Proof-led**\n\"[Client type] went from [before] to [after] in [timeframe].\nHere's the system → [CTA]\"\n\n**Snippet 2: POV-led**\n\"Still doing [old way]?\nThere's a faster path → [CTA]\"\n\n**Snippet 3: Invite-led**\n\"Ready to [outcome]?\nBook a quick call → [CTA]\"\n\n**Usage:**\n- Meta\u002FIG: Image + snippet as primary text\n- Email subject: Use as inspiration\n- LinkedIn: Adapt for carousel hooks\n```\n\n---\n\n### Step 6: Proof Serialization Plan\n\n```\n## 2-Week Proof → Post Schedule\n\n**Week 1:**\n- Mon: Case study email (Email 2 variant)\n- Wed: LinkedIn post (same case, hook format)\n- Fri: Retargeting ad (Snippet 1)\n\n**Week 2:**\n- Mon: New proof email (different client)\n- Wed: LinkedIn post (contrarian insight from case)\n- Fri: Email 3 (Insight) referencing both proofs\n\n**Rotation:**\n- Swap in new proof every 2-4 weeks\n- Archive top performers for retargeting\n- Feed best-performing angles to A3\u002FHooksmith\n```\n\n## Benchmarks\n\n```\n## Target Metrics (Adjust by Industry)\n\n| Metric | Floor | Target | Great |\n|--------|-------|--------|-------|\n| Open\u002FReach Rate | 20% | 30-40% | 50%+ |\n| Click-through Rate | 2% | 4-6% | 8%+ |\n| Reply Rate | 0.5% | 1-2% | 3%+ |\n| Unsubscribe\u002Fsend | \u003C0.5% | \u003C0.3% | \u003C0.1% |\n| Booking from loop | 0.5% | 1-2% | 3%+ |\n\n**Red Flags:**\n- Open rate \u003C15% → Deliverability issue or bad subject lines\n- CTR \u003C1% → Content not resonating or CTA unclear\n- Unsub >1% per send → Too aggressive or wrong audience\n- Spam complaints >0.1% → Stop sending, clean list\n```\n\n## Examples\n\n### Example 1: B2B SaaS Lead Magnet → Demo\n\n**Sequence:**\n1. Lead magnet delivery + \"What's your biggest challenge?\"\n2. Customer story: \"How [company] cut churn 40%\"\n3. Insight: \"Why most retention strategies fail\"\n4. Demo invite with clear criteria\n5. Check-in: \"Still thinking about it?\"\n\n**Timing:** 0, +3, +6, +10, +14 days\n**Result:** 2.5% lead → demo booking rate\n\n---\n\n### Example 2: Coach\u002FConsultant Evergreen\n\n**Sequence:**\n1. Free guide + bonus tip + question\n2. Client transformation story\n3. \"The myth of [common belief]\"\n4. \"Here's exactly how I work with clients\"\n5. \"Yes or no?\"\n\n**Timing:** 0, +2, +4, +7, +10 days\n**Result:** 3% lead → discovery call rate\n\n## Troubleshooting\n\n| Problem | Likely Cause | Fix |\n|---------|--------------|-----|\n| Low open rates | Subject lines or deliverability | A\u002FB test subjects, check spam score |\n| Opens but no clicks | Content doesn't match expectation | Align preview text with body |\n| Clicks but no bookings | Friction in booking flow | Simplify, add calendar in email |\n| High unsubscribes | Wrong audience or too frequent | Segment tighter, reduce frequency |\n| Replies but no conversions | Qualification issue | Add pre-qualification in sequence |\n| Deliverability dropping | Domain\u002FIP reputation | Warm up, clean list, reduce volume |\n\n## Compliance & Deliverability\n\n```\n## Checklist Before Sending\n\n**Technical:**\n[ ] SPF record configured\n[ ] DKIM signing enabled\n[ ] DMARC policy set\n[ ] Sending domain warmed (if new)\n\n**List Hygiene:**\n[ ] Double opt-in (or clear consent)\n[ ] Bounces removed automatically\n[ ] Unsubscribe link in every email\n[ ] Complaints monitored\n\n**Content:**\n[ ] No spam trigger words\n[ ] Text-to-image ratio reasonable\n[ ] Links not flagged\n[ ] Mobile preview checked\n```\n\n## Skill Boundaries\n\n### What This Skill Does Well\n- Structuring audio production workflows\n- Providing technical guidance\n- Creating quality checklists\n- Suggesting creative approaches\n\n### What This Skill Cannot Do\n- Replace audio engineering expertise\n- Make subjective creative decisions\n- Access or edit audio files directly\n- Guarantee commercial success\n\n## References\n\n### Source\n- Lasse Flagstad - A5 Nurture Orchestrator (Marketing Swarm)\n\n### Related Reading\n- `email-writing\u002F` - Craft individual emails\n- `distribution-engine\u002F` - How leads enter the sequence\n- `launch-formula\u002F` - Jeff Walker's launch sequences\n\n### Tools\n- [ConvertKit](https:\u002F\u002Fconvertkit.com) - Creator-friendly ESP\n- [Brevo](https:\u002F\u002Fbrevo.com) - Good free tier\n- [Mailmeteor](https:\u002F\u002Fmailmeteor.com) - Gmail sequences\n- [Hunter.io Signals](https:\u002F\u002Fhunter.io) - Email verification\n\n## Related Skills\n\n- `distribution-engine\u002F` - Feed leads into this sequence\n- `email-writing\u002F` - Individual email craft\n- `landing-page-copy\u002F` - Optimize opt-in pages\n- `dotcom-secrets\u002F` - Advanced funnel sequences\n\n---\n\n*Skill version: 1.0*\n*Last updated: 2026-01-28*\n*Source: Lasse Flagstad Marketing Swarm*\n","# Nurture Sequences\n\n> Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad.\n\n## When to Use This Skill\n\n- **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment\n- **Réactiver une liste froide** - Réveiller des leads dormants sans spam\n- **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?\n- **Définir les segments et triggers** - HOT\u002FWARM\u002FIDLE\u002FCOLD et leurs parcours\n- **Créer du contenu retargeting** - Snippets pour ads et emails de relance\n\n## Methodology Foundation\n\n**Source**: Lasse Flagstad - A5 Nurture Orchestrator (Marketing Swarm, 2025)\n\n**Core Principle**: \"Le nurturing n'est pas du spam programmé. C'est une conversation asynchrone qui construit la confiance pendant que vous dormez. Chaque email doit apporter de la valeur OU faire avancer vers la décision.\"\n\n**Why This Matters**: La plupart des leads ne sont pas prêts à acheter immédiatement. Sans nurturing, vous perdez 80% de votre pipeline. Avec un bon système, vous restez top-of-mind jusqu'au moment où ils sont prêts.\n\n\n## What Claude Does vs What You Decide\n\n| Claude Does | You Decide |\n|-------------|------------|\n| Structures production workflow | Final creative direction |\n| Suggests technical approaches | Equipment and tool choices |\n| Creates templates and checklists | Quality standards |\n| Identifies best practices | Brand\u002Fvoice decisions |\n| Generates script outlines | Final script approval |\n\n## What This Skill Does\n\n1. **Structure la séquence 5-email** - Resource → Case → Insight → Invite → Check-in\n2. **Définit les segments** - HOT\u002FWARM\u002FIDLE\u002FCOLD avec règles d'entrée\u002Fsortie\n3. **Crée les templates email** - Sujets, preview text, corps, CTA\n4. **Produit les snippets retargeting** - 3 one-liners pour ads\n5. **Planifie la serialisation de preuves** - Proof → Post schedule\n\n## How to Use\n\n### Créer une séquence evergreen from scratch\n```\nJ'ai des leads qui opt-in mais je ne sais pas quoi leur envoyer après. Crée ma séquence nurture avec le skill nurture-sequences.\n```\n\n### Réactiver une liste dormante\n```\nJ'ai 2000 emails qui n'ont pas ouvert depuis 3 mois. Comment les réactiver sans tuer ma délivrabilité?\n```\n\n### Optimiser une séquence existante\n```\nMa séquence a un taux d'ouverture de 15% et 1% de clics. Audite et propose des améliorations.\n```\n\n## Instructions\n\n### Step 1: Audit de l'existant\n\n```\n## Nurture Audit\n\n**ESP & Domain:**\n- ESP utilisé: _____________\n- Domaine d'envoi contrôlé: [ ] Oui [ ] Non\n- SPF\u002FDKIM\u002FDMARC configuré: [ ] Oui [ ] Non [ ] Je ne sais pas\n\n**Liste actuelle:**\n- Taille: _____ contacts\n- Actifs (ouvert\u002Fcliqué 30j): _____ (~___%)\n- Idle (30-90j sans activité): _____\n- Cold (>90j sans activité): _____\n- Taux de bounce estimé: ___%\n\n**Séquence actuelle:**\n[ ] Aucune séquence automatique\n[ ] Welcome email uniquement\n[ ] Séquence ___ emails\n[ ] Newsletter régulière\n\n**Fréquence confort:**\n[ ] 1x\u002Fsemaine (safe)\n[ ] 2x\u002Fsemaine (standard)\n[ ] 3x\u002Fsemaine (aggressive)\n\n**Tone:**\n[ ] Formel (B2B corporate)\n[ ] Neutre (professionnel friendly)\n[ ] Conversationnel (comme un ami)\n[ ] Edgy (polarisant, opinion forte)\n```\n\n---\n\n### Step 2: La Séquence 5-Email Evergreen\n\n```\n## Email Loop Structure\n\n**Objectif:** Faire progresser de \"curieux\" à \"convaincu\" en 5 touches\n\n**Email 1: Resource (Valeur immédiate)**\n- Timing: Immédiat après opt-in\n- But: Délivrer la promesse + quick win\n- Contenu: Lead magnet + 1 insight bonus + question ouverte\n- CTA: Soft (\"Reply if you want...\")\n\n**Email 2: Case (Preuve sociale)**\n- Timing: +2-3 jours\n- But: Montrer que ça marche pour des gens comme eux\n- Contenu: 1 client story avec chiffres + before\u002Fafter\n- CTA: Soft (\"Curious if this resonates?\")\n\n**Email 3: Insight (POV différenciant)**\n- Timing: +2-3 jours\n- But: Challenger leur façon de penser\n- Contenu: \"La plupart pensent X. En réalité Y.\"\n- CTA: Medium (\"If this clicked, here's the next step...\")\n\n**Email 4: Invite (Proposition claire)**\n- Timing: +3-4 jours\n- But: Présenter l'offre sans friction\n- Contenu: Ce qu'on fait, pour qui, comment ça marche, next step\n- CTA: Direct (booking link)\n\n**Email 5: Check-in (Relance légère)**\n- Timing: +4-5 jours\n- But: Dernière chance sans pression\n- Contenu: \"Still interested?\" + question binaire\n- CTA: Reply-based (\"Reply YES if you want the details\")\n```\n\n---\n\n### Step 3: Templates Email (Copy-Paste Ready)\n\n```\n## Email 1: Resource\n\n**Subject lines (test 2-3):**\n- \"Here's [asset] as promised\"\n- \"[Asset] + something extra\"\n- \"Your [topic] shortcut\"\n\n**Preview:** The thing you asked for + a bonus question\n\n**Body:**\n---\nHey [first_name],\n\nHere's [asset\u002Flead magnet]: [LINK]\n\nMost people who grab this are trying to [outcome].\n\nQuick tip that's not in the guide: [1 bonus insight in 2 sentences].\n\nCurious — what's your biggest challenge with [topic] right now?\n\n[Signature]\n---\n\n**CTA:** Reply-based (no link)\n**Length:** ~80 words\n```\n\n```\n## Email 2: Case\n\n**Subject lines:**\n- \"How [client type] went from [before] to [after]\"\n- \"[Result] in [timeframe] — here's how\"\n- \"This might be you\"\n\n**Preview:** A quick story that might sound familiar\n\n**Body:**\n---\n[First_name],\n\nQuick story:\n\n[Client name\u002Ftype] came to us [situation — 1 sentence].\n\nTheir biggest problem? [Pain point in their words].\n\n[2-3 sentences on what changed and the result with numbers]\n\nWhat made the difference: [1 key insight\u002Fmechanism].\n\nDoes this sound like your situation?\n\n[Signature]\n---\n\n**CTA:** Question (reply-based)\n**Length:** ~100 words\n```\n\n```\n## Email 3: Insight\n\n**Subject lines:**\n- \"The [topic] mistake everyone makes\"\n- \"Why [common approach] doesn't work anymore\"\n- \"Unpopular opinion about [topic]\"\n\n**Preview:** Something most people get wrong\n\n**Body:**\n---\n[First_name],\n\nMost [ICP type] think [common belief].\n\nI used to think the same thing.\n\nBut here's what I've seen after [experience\u002Fdata]:\n\n[Contrarian insight in 2-3 sentences]\n\nThe fix isn't [obvious solution].\nIt's [your mechanism\u002Fapproach in 1 sentence].\n\nIf this clicked for you, [soft CTA — usually a link or reply].\n\n[Signature]\n---\n\n**CTA:** Medium (link to content or reply)\n**Length:** ~90 words\n```\n\n```\n## Email 4: Invite\n\n**Subject lines:**\n- \"Is this a fit?\"\n- \"Here's exactly what we do\"\n- \"Quick overview of [offer name]\"\n\n**Preview:** A clear look at how this works\n\n**Body:**\n---\n[First_name],\n\nYou've seen [what they've consumed so far].\n\nHere's what working together actually looks like:\n\n**Who it's for:**\n- [Criteria 1]\n- [Criteria 2]\n- [Criteria 3]\n\n**What happens:**\n[2-3 sentences on mechanism\u002Fprocess]\n\n**What you get:**\n[Key deliverables\u002Foutcomes — bullet points]\n\n**Next step:**\n[Clear CTA — usually booking link]\n\nIf now's not the right time, no pressure.\nBut if you're ready — [link].\n\n[Signature]\n---\n\n**CTA:** Direct (booking link)\n**Length:** ~120 words\n```\n\n```\n## Email 5: Check-in\n\n**Subject lines:**\n- \"Still thinking about it?\"\n- \"Quick check-in\"\n- \"Yes or no?\"\n\n**Preview:** No pressure, just checking\n\n**Body:**\n---\n[First_name],\n\nJust checking in — are you still interested in [outcome]?\n\nIf yes, reply \"YES\" and I'll send over [next step \u002F more details].\n\nIf the timing isn't right, totally get it. Just reply \"LATER\" and I'll follow up in a few months.\n\nEither way, appreciate you.\n\n[Signature]\n---\n\n**CTA:** Reply-based (binary choice)\n**Length:** ~50 words\n```\n\n---\n\n### Step 4: Segmentation Rules\n\n```\n## Segment Definitions\n\n**HOT (High Intent)**\n- Definition: Clicked\u002Fvisited VSL or booking page in last 7 days\n- Behavior: Actively evaluating\n- Treatment: Invite + reminder email, skip to Email 4-5\n- Exit: Books call or goes cold\n\n**WARM (Engaged)**\n- Definition: Opened or clicked in last 30 days\n- Behavior: Interested but not ready\n- Treatment: Full 5-email loop + weekly value\n- Exit: Becomes HOT (visits VSL) or IDLE (no activity 30 days)\n\n**IDLE (Cooling)**\n- Definition: No open\u002Fclick for 30-90 days\n- Behavior: Lost interest or inbox issues\n- Treatment: Reactivation micro-asset (1 high-value email)\n- Exit: Re-engages → WARM, or stays idle → COLD\n\n**COLD (Dormant)**\n- Definition: >90 days no activity\n- Behavior: Probably forgot you exist\n- Treatment: Rescue sequence (3 emails) or sunset\n- Exit: Re-engages → WARM, or unsubscribe\u002Fremove\n\n**Trigger Map:**\n- New subscriber → WARM → Start Email 1\n- Clicks VSL link → HOT → Jump to Email 4\n- No activity 30 days → IDLE → Reactivation email\n- No activity 90 days → COLD → Rescue or sunset\n```\n\n---\n\n### Step 5: Retargeting Snippets\n\n```\n## 3 Retargeting Snippets (for A4\u002FAds)\n\n**Snippet 1: Proof-led**\n\"[Client type] went from [before] to [after] in [timeframe].\nHere's the system → [CTA]\"\n\n**Snippet 2: POV-led**\n\"Still doing [old way]?\nThere's a faster path → [CTA]\"\n\n**Snippet 3: Invite-led**\n\"Ready to [outcome]?\nBook a quick call → [CTA]\"\n\n**Usage:**\n- Meta\u002FIG: Image + snippet as primary text\n- Email subject: Use as inspiration\n- LinkedIn: Adapt for carousel hooks\n```\n\n---\n\n### Step 6: Proof Serialization Plan\n\n```\n## 2-Week Proof → Post Schedule\n\n**Week 1:**\n- Mon: Case study email (Email 2 variant)\n- Wed: LinkedIn post (same case, hook format)\n- Fri: Retargeting ad (Snippet 1)\n\n**Week 2:**\n- Mon: New proof email (different client)\n- Wed: LinkedIn post (contrarian insight from case)\n- Fri: Email 3 (Insight) referencing both proofs\n\n**Rotation:**\n- Swap in new proof every 2-4 weeks\n- Archive top performers for retargeting\n- Feed best-performing angles to A3\u002FHooksmith\n```\n\n## Benchmarks\n\n```\n## Target Metrics (Adjust by Industry)\n\n| Metric | Floor | Target | Great |\n|--------|-------|--------|-------|\n| Open\u002FReach Rate | 20% | 30-40% | 50%+ |\n| Click-through Rate | 2% | 4-6% | 8%+ |\n| Reply Rate | 0.5% | 1-2% | 3%+ |\n| Unsubscribe\u002Fsend | \u003C0.5% | \u003C0.3% | \u003C0.1% |\n| Booking from loop | 0.5% | 1-2% | 3%+ |\n\n**Red Flags:**\n- Open rate \u003C15% → Deliverability issue or bad subject lines\n- CTR \u003C1% → Content not resonating or CTA unclear\n- Unsub >1% per send → Too aggressive or wrong audience\n- Spam complaints >0.1% → Stop sending, clean list\n```\n\n## Examples\n\n### Example 1: B2B SaaS Lead Magnet → Demo\n\n**Sequence:**\n1. Lead magnet delivery + \"What's your biggest challenge?\"\n2. Customer story: \"How [company] cut churn 40%\"\n3. Insight: \"Why most retention strategies fail\"\n4. Demo invite with clear criteria\n5. Check-in: \"Still thinking about it?\"\n\n**Timing:** 0, +3, +6, +10, +14 days\n**Result:** 2.5% lead → demo booking rate\n\n---\n\n### Example 2: Coach\u002FConsultant Evergreen\n\n**Sequence:**\n1. Free guide + bonus tip + question\n2. Client transformation story\n3. \"The myth of [common belief]\"\n4. \"Here's exactly how I work with clients\"\n5. \"Yes or no?\"\n\n**Timing:** 0, +2, +4, +7, +10 days\n**Result:** 3% lead → discovery call rate\n\n## Troubleshooting\n\n| Problem | Likely Cause | Fix |\n|---------|--------------|-----|\n| Low open rates | Subject lines or deliverability | A\u002FB test subjects, check spam score |\n| Opens but no clicks | Content doesn't match expectation | Align preview text with body |\n| Clicks but no bookings | Friction in booking flow | Simplify, add calendar in email |\n| High unsubscribes | Wrong audience or too frequent | Segment tighter, reduce frequency |\n| Replies but no conversions | Qualification issue | Add pre-qualification in sequence |\n| Deliverability dropping | Domain\u002FIP reputation | Warm up, clean list, reduce volume |\n\n## Compliance & Deliverability\n\n```\n## Checklist Before Sending\n\n**Technical:**\n[ ] SPF record configured\n[ ] DKIM signing enabled\n[ ] DMARC policy set\n[ ] Sending domain warmed (if new)\n\n**List Hygiene:**\n[ ] Double opt-in (or clear consent)\n[ ] Bounces removed automatically\n[ ] Unsubscribe link in every email\n[ ] Complaints monitored\n\n**Content:**\n[ ] No spam trigger words\n[ ] Text-to-image ratio reasonable\n[ ] Links not flagged\n[ ] Mobile preview checked\n```\n\n## Skill Boundaries\n\n### What This Skill Does Well\n- Structuring audio production workflows\n- Providing technical guidance\n- Creating quality checklists\n- Suggesting creative approaches\n\n### What This Skill Cannot Do\n- Replace audio engineering expertise\n- Make subjective creative decisions\n- Access or edit audio files directly\n- Guarantee commercial success\n\n## References\n\n### Source\n- Lasse Flagstad - A5 Nurture Orchestrator (Marketing Swarm)\n\n### Related Reading\n- `email-writing\u002F` - Craft individual emails\n- `distribution-engine\u002F` - How leads enter the sequence\n- `launch-formula\u002F` - Jeff Walker's launch sequences\n\n### Tools\n- [ConvertKit](https:\u002F\u002Fconvertkit.com) - Creator-friendly ESP\n- [Brevo](https:\u002F\u002Fbrevo.com) - Good free tier\n- [Mailmeteor](https:\u002F\u002Fmailmeteor.com) - Gmail sequences\n- [Hunter.io Signals](https:\u002F\u002Fhunter.io) - Email verification\n\n## Related Skills\n\n- `distribution-engine\u002F` - Feed leads into this sequence\n- `email-writing\u002F` - Individual email craft\n- `landing-page-copy\u002F` - Optimize opt-in pages\n- `dotcom-secrets\u002F` - Advanced funnel sequences\n\n---\n\n*Skill version: 1.0*\n*Last updated: 2026-01-28*\n*Source: Lasse Flagstad Marketing Swarm*\n",{"name":5,"license":14,"metadata":23,"description":7},{"author":24,"version":25,"mcp-server":26},"ClawFu","1.0.0","@clawfu\u002Fmcp-skills","master","f483e54f3ad5f202a77d45f2e57f8d970b71195f","skills_library\u002Fnurture-sequences",2,"https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills","https:\u002F\u002Fgithub.com\u002Froohe","yoou.link","2026-05-19 15:56:07",{"source":8,"skillName":5,"commands":36,"prompt":46,"zipAvailable":47},[37,40,43],{"tool":38,"command":39},"npx","npx skills add roohe\u002Fagentic-super-skills --skill nurture-sequences",{"tool":41,"command":42},"bunx","bunx skills add roohe\u002Fagentic-super-skills --skill nurture-sequences",{"tool":44,"command":45},"pnpm","pnpm dlx skills add roohe\u002Fagentic-super-skills --skill nurture-sequences","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fnurture-sequences\u002FSKILL.md",true,[],[50,57,64,71,78,85],{"skillNo":51,"name":52,"nameZh":6,"description":53,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":54,"categories":55,"keywords":56,"publishedAt":18},"01M73D865CZME2FCMKA4PQM348","zarr-python","Chunked N-D arrays for cloud storage. Compressed arrays, parallel I\u002FO, S3\u002FGCS integration, NumPy\u002FDask\u002FXarray compatible, for large-scale scientific computing pipelines.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fzarr-python\u002FSKILL.md",[],[],{"skillNo":58,"name":59,"nameZh":6,"description":60,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":61,"categories":62,"keywords":63,"publishedAt":18},"01M73D7Z64J4ABWZJD7P44XBBF","youtube-downloader","Download and process YouTube content for research. Use when: downloading competitor videos for analysis; extracting audio for podcasts; getting transcripts for content repurposing; archiving webinars; research content curation","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fyoutube-downloader\u002FSKILL.md",[],[],{"skillNo":65,"name":66,"nameZh":6,"description":67,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":68,"categories":69,"keywords":70,"publishedAt":18},"01M73D7K8778TGZV3GJFR3703D","yc-pitch-deck","Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fyc-pitch-deck\u002FSKILL.md",[],[],{"skillNo":72,"name":73,"nameZh":6,"description":74,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":75,"categories":76,"keywords":77,"publishedAt":18},"01M73D70KJSE0E8Z28YMNNRT04","x-twitter-scraper","Use when the user needs X (Twitter) data or confirmation-gated X actions through Xquik: tweet search, user lookup, follower extraction, media download, monitoring, webhooks, MCP, SDKs, posting, likes, DMs, and profile updates. Requires a Xquik API key. Never ask for X login material.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fx-twitter-scraper\u002FSKILL.md",[],[],{"skillNo":79,"name":80,"nameZh":6,"description":81,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":82,"categories":83,"keywords":84,"publishedAt":18},"01M73D6ED01GV077R7K4NZNFZJ","write-vignette","Create R package vignettes using R Markdown or Quarto. Covers vignette setup, YAML configuration, code chunk options, building and testing, and CRAN requirements for vignettes. Use when adding a Getting Started tutorial, documenting complex workflows spanning multiple functions, creating domain-specific guides, or when CRAN submission requires user-facing documentation beyond function help pages.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fwrite-vignette\u002FSKILL.md",[],[],{"skillNo":86,"name":87,"nameZh":6,"description":88,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":89,"categories":90,"keywords":91,"publishedAt":18},"01M73D69YJR0BK3NFHE0CYG3EF","write-validation-documentation","Write IQ\u002FOQ\u002FPQ validation documentation for computerized systems in regulated environments. Covers protocols, reports, test scripts, deviation handling, and approval workflows. Use when validating R or other software for regulated use, preparing for a regulatory audit, documenting qualification of computing environments, or creating and updating validation protocols and reports for new or re-qualified systems.","https:\u002F\u002Fgithub.com\u002Froohe\u002Fagentic-super-skills\u002Fblob\u002Fmaster\u002Fskills_library\u002Fwrite-validation-documentation\u002FSKILL.md",[],[]]