market-research
Conduct market research to understand demand, segments, sizing, and buying dynamics for products and services. Use when evaluating markets, sizing opportunities, or validating go-to-market assumptions.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- market-research
- description
- Conduct market research to understand demand, segments, sizing, and buying dynamics for products and services. Use when evaluating markets, sizing opportunities, or validating go-to-market assumptions.
03 SKILL.md 正文
Market Research
Overview
Market research characterizes customers, demand, and industry structure. It informs whether a market is worth entering and how it is organized.
When to Use
- Market sizing (TAM/SAM/SOM style estimates)
- Segment discovery and prioritization
- Pricing and willingness-to-pay exploration
- Category trends and growth drivers
Core Practices
- Define the market by customer job or need, not only product labels
- Combine top-down and bottom-up sizing when possible
- Triangulate demand signals (search, spend, usage, expert input)
- Distinguish existing demand from latent demand carefully
- Map buying process and decision-makers for B2B markets
- State assumptions in any size estimate
Principles
- Huge TAM with no path to SAM/SOM is storytelling
- Segments must be reachable and actionable to matter
- Historical growth does not guarantee future growth
- Primary validation beats pure desk-size fantasies for new categories
Verification
- [ ] Market definition is explicit
- [ ] Sizing assumptions are transparent
- [ ] Implications for targeting and GTM are stated
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