competitive-research
Research competitors’ products, positioning, pricing, and moves to inform strategy — with disciplined sources and actionable outputs. Use when building competitive landscapes, battle cards, or strategic response options.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- competitive-research
- description
- Research competitors’ products, positioning, pricing, and moves to inform strategy — with disciplined sources and actionable outputs. Use when building competitive landscapes, battle cards, or strategic response options.
03 SKILL.md 正文
Competitive Research
Overview
Competitive research maps who else solves related problems and how. It supports positioning and product choices when grounded in evidence rather than folklore.
When to Use
- Market entry or repositioning
- Feature and pricing comparisons
- Win/loss support and sales enablement inputs
- Tracking competitor launches and strategy shifts
Core Practices
- Define the competitive set including substitutes and status quo
- Collect product, pricing, messaging, and distribution evidence
- Use primary product trials where claims matter
- Separate verified facts from inferred strategy
- Update on a cadence; stale competitive intel misleads
- Translate findings into implications for your moves
Principles
- Customers’ alternatives matter more than your org chart’s rival list
- Feature matrices without jobs-to-be-done context are shallow
- Public messaging ≠ actual customer experience
- Research should change decisions, not only fill slides
Verification
- [ ] Competitor set rationale is clear
- [ ] Key claims are sourced and dated
- [ ] Outputs include strategic implications
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