retention-and-engagement
Diagnose and improve retention and engagement so users return, form habits, and realize ongoing value. Use when retention curves are weak, engagement is shallow, or growth is leaky despite acquisition.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- retention-and-engagement
- description
- Diagnose and improve retention and engagement so users return, form habits, and realize ongoing value. Use when retention curves are weak, engagement is shallow, or growth is leaky despite acquisition.
03 SKILL.md 正文
Retention and Engagement
Overview
Acquisition is wasted without retention. Strong products create repeated value and habits; weak ones become a revolving door.
When to Use
- Analyzing retention cohorts and churn
- Improving habit formation or core loop frequency
- Designing engagement features or lifecycle messaging
- Diagnosing why users drop off after signup or first use
Core Practices
- Define retention for your product (e.g., D1/D7/D30, weekly active)
- Segment cohorts by acquisition source, persona, or behavior
- Identify the activation behaviors that predict retention
- Map the core usage loop and friction within it
- Design interventions (product, messaging, education) for specific drop-off points
Principles
- Retention problems are often activation or value problems in disguise
- Frequency should match the natural cadence of the job-to-be-done
- Don’t confuse notification volume with engagement quality
- Measure habit and depth, not only logins
Verification
- [ ] Retention definition is clear and agreed
- [ ] Leading indicators of retention are identified
- [ ] Interventions target specific, evidenced drop-offs
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