go-to-market
Plan go-to-market (GTM) activities so launches reach the right users with the right message through the right channels. Use when preparing product launches, feature releases, pricing changes, or market entries.
- License 许可
- MIT
- 最近更新
- 2026-07-22
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- ★ 7
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01 前言 Front Matter
- name
- go-to-market
- description
- Plan go-to-market (GTM) activities so launches reach the right users with the right message through the right channels. Use when preparing product launches, feature releases, pricing changes, or market entries.
03 SKILL.md 正文
Go-to-Market
Overview
GTM connects the product to the market. It aligns positioning, packaging, channels, enablement, and success metrics so that launch is more than a code deploy.
When to Use
- New product or major feature launches
- Entry into a new segment or geography
- Pricing or packaging changes
- Repositioning efforts
Core Components
- Target audience and use case focus
- Positioning and messaging
- Packaging and pricing (if relevant)
- Channel strategy (sales, self-serve, partners, product-led, etc.)
- Launch tiers and phased rollout plan
- Sales / support / CS enablement
- Success metrics and feedback loops
Principles
- Start from the customer problem and buying context
- Align product, marketing, sales, and support early
- Prefer staged launches with learning over big-bang surprises
- Define what “launched” means operationally
- Close the loop with post-launch review
Verification
- [ ] Target audience and message are clear
- [ ] Internal teams are enabled before external launch
- [ ] Success metrics and owners exist
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