referral-programs
Design referral and word-of-mouth programs that motivate happy customers to bring qualified new users. Use when building viral loops, affiliate-style referral offers, or advocate programs.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- referral-programs
- description
- Design referral and word-of-mouth programs that motivate happy customers to bring qualified new users. Use when building viral loops, affiliate-style referral offers, or advocate programs.
03 SKILL.md 正文
Referral Programs
Overview
Referral programs formalize word-of-mouth. They work when the product is already loved and the incentive aligns with both referrer and referee.
When to Use
- Products with strong NPS / advocacy potential
- PLG motions seeking organic acquisition leverage
- Launching or tuning double-sided referral rewards
Core Practices
- Ensure product value is real before incentivizing shares
- Make sharing frictionless (links, codes, in-product prompts)
- Design incentives for both sides when possible
- Prevent fraud and self-referral abuse
- Track referral quality, not only volume
- Time asks for moments of delight
Principles
- Incentives amplify advocacy; they rarely create it from nothing
- Simplicity beats complex multi-tier schemes for most products
- Referred users should land in a tailored experience
- Measure CAC and LTV of referred cohorts
Verification
- [ ] Share flow is simple and mobile-friendly
- [ ] Incentives are clear and deliverable
- [ ] Fraud controls exist
- [ ] Referral quality is monitored
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