pr-and-comms
Plan public relations and communications that earn credible coverage, manage reputation, and support major company moments. Use when launching press efforts, handling announcements, or building ongoing analyst and media relationships.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- pr-and-comms
- description
- Plan public relations and communications that earn credible coverage, manage reputation, and support major company moments. Use when launching press efforts, handling announcements, or building ongoing analyst and media relationships.
03 SKILL.md 正文
PR and Comms
Overview
PR builds credibility through third-party validation. It works best when the story is real, the timing is right, and relationships are maintained before you need them.
When to Use
- Product or funding announcements
- Thought leadership and bylines
- Crisis or reputation management
- Analyst relations and industry positioning
Core Practices
- Define the narrative and newsworthiness honestly
- Build media lists and relationships continuously
- Prepare press kits, FAQs, and spokesperson briefings
- Coordinate embargoes and exclusive offers carefully
- Measure share of voice, quality of coverage, and referral impact
- Plan for reactive comms, not only proactive launches
Principles
- No amount of PR fixes a weak story
- Credibility > volume of mentions
- Speed and accuracy both matter in crises
- Align PR narrative with product and brand strategy
Verification
- [ ] Story has a clear “why now” and proof
- [ ] Spokespeople are prepared
- [ ] Success criteria go beyond “number of hits”
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