email-marketing
Design email programs that earn opens, drive action, and respect subscriber attention — from lifecycle flows to campaigns. Use when building newsletters, onboarding sequences, nurture flows, or promotional email strategy.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- email-marketing
- description
- Design email programs that earn opens, drive action, and respect subscriber attention — from lifecycle flows to campaigns. Use when building newsletters, onboarding sequences, nurture flows, or promotional email strategy.
03 SKILL.md 正文
Email Marketing
Overview
Email remains one of the highest-ROI channels when it’s relevant, well-timed, and permission-based. Poor email trains people to ignore you.
When to Use
- Lifecycle and onboarding sequences
- Newsletters and thought leadership
- Promotional campaigns and launches
- Re-engagement and win-back flows
Core Practices
- Segment by behavior, lifecycle stage, and preference
- Write subject lines and preheaders that set honest expectations
- One primary CTA per email in most cases
- Design for mobile scanning
- Test cadence; protect deliverability (auth, list hygiene)
- Measure clicks, conversion, unsubscribes, and spam complaints
Principles
- Permission and relevance beat list size
- Lifecycle email usually outperforms one-off blasts
- Every email should earn the next open
- Make unsubscribe easy — trapped subscribers hurt you
Verification
- [ ] Emails have a clear job and CTA
- [ ] Segmentation prevents irrelevant sends
- [ ] Deliverability fundamentals are in place
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