copywriting
Write clear, persuasive marketing and product copy that drives action while staying credible and on-brand. Use when writing headlines, landing pages, ads, emails, product pages, or campaign messaging.
- License 许可
- MIT
- 最近更新
- 2026-07-22
- Stars
- ★ 7
- Forks
- 1
01 前言 Front Matter
- name
- copywriting
- description
- Write clear, persuasive marketing and product copy that drives action while staying credible and on-brand. Use when writing headlines, landing pages, ads, emails, product pages, or campaign messaging.
03 SKILL.md 正文
Copywriting
Overview
Copywriting is salesmanship in words. Great copy clarifies the offer, reduces friction in the mind, and makes the next step obvious — without hype that destroys trust.
When to Use
- Landing pages and product pages
- Ads and social posts
- Email subject lines and bodies
- CTAs, headlines, and value propositions
- Campaign narratives
Core Practices
- Lead with the customer’s problem or desired outcome
- Make the offer and differentiator concrete
- Use specific proof over vague claims
- Write for scanning: short paragraphs, strong opens
- One primary CTA; remove competing asks
- Match tone to audience and channel
Principles
- Clarity > cleverness
- Benefits rooted in real jobs-to-be-done
- Specificity builds belief
- Edit ruthlessly — every word should earn its place
Verification
- [ ] A stranger understands the offer in seconds
- [ ] Proof supports the main claim
- [ ] The next action is unmistakable
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