AGENT SKILL

journey-orchestration

Orchestrate the post-sale customer journey across onboarding, adoption, renewal, and expansion so experiences feel intentional rather than fragmented. Use when connecting CS, Support, Product, and Marketing touchpoints into coherent lifecycle journeys.

License 许可
MIT
最近更新
2026-07-22
Stars
★ 7
Forks
1

01 前言 Front Matter

name
journey-orchestration
description
Orchestrate the post-sale customer journey across onboarding, adoption, renewal, and expansion so experiences feel intentional rather than fragmented. Use when connecting CS, Support, Product, and Marketing touchpoints into coherent lifecycle journeys.

03 SKILL.md 正文

Journey Orchestration (Post-Sale)

Overview

Journey orchestration aligns timing, channels, and owners across the customer lifecycle so each stage prepares the next — without conflicting messages or gaps.

When to Use

  • Mapping the full post-sale journey
  • Reducing handoff gaps between teams
  • Designing stage transitions (onboarding → adoption → renew)
  • Unifying digital and human touchpoints

Core Practices

  • Define stages, entry/exit criteria, and success metrics
  • Map touchpoints by stage, channel, and owner
  • Remove duplicate or conflicting outreach
  • Trigger stage transitions from signals (not only time)
  • Align content and plays to stage goals
  • Measure stage conversion and drop-off reasons

Principles

  • The customer experiences one journey; org charts are invisible to them
  • Time-based journeys underperform signal-based ones
  • Orchestration requires shared data and definitions
  • Less coordinated noise often beats more activity

Verification

  • [ ] Stages and criteria are documented
  • [ ] Owners exist for each major touchpoint class
  • [ ] Drop-offs between stages are measured

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