email-sequence

Email Sequence Workflow

Step 1: Define Sequence Strategy

Based on type:

• Welcome (3-5 emails): introduce → value → quick win → explore features → CTA
• Onboarding (5-7 emails): setup → first action → core feature → advanced → success story → upgrade
• Nurture (4-6 emails): value content → case study → problem/solution → social proof → offer
• Reactivation (3 emails): "we miss you" → what's new → last chance offer
• Launch (4-5 emails): teaser → announcement → features deep-dive → social proof → final CTA

Step 2: Plan Each Email

For each email define:

• Subject line (2 options: curiosity + benefit-driven)
• Preview text (<90 chars)
• Send timing (day + time relative to trigger)
• Goal (one action per email)
• Content outline (3-5 bullet points)

Step 3: Write Copy

• Subject: <50 chars, no spam triggers (FREE, !!!, ALL CAPS)
• Preview: complements subject, creates curiosity
• Body structure:
  1. Personal opener (1-2 sentences)
  2. Value / story (2-3 paragraphs)
  3. Single CTA button
  4. P.S. line (optional, high-impact)
• Tone: conversational, direct, benefit-focused
• Length: 150-300 words per email

Step 4: HTML Templates

• Generate responsive HTML email template
• Inline CSS (email client compatibility)
• Max width: 600px
• Single column layout
• CTA button: min 44x44px touch target, contrasting color
• Footer: unsubscribe link, company info
• Test: renders in Gmail, Apple Mail, Outlook

Step 5: Output

• Complete email sequence document
• HTML templates for each email
• Subject line A/B test variants
• Recommended sending schedule