[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M71APCD3Y5F5H0C5FMBSPFAZ":3,"skill-same:01M71APCD3Y5F5H0C5FMBSPFAZ":69},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":18,"publishedAt":38,"linkOnly":39,"markdownContent":40,"markdownBody":41,"frontMatter":42,"refName":45,"commitSha":46,"skillDirectory":47,"forksCount":48,"repositoryHtmlUrl":49,"repositoryHomepageUrl":50,"ownerHtmlUrl":51,"ownerBlogUrl":52,"ownerDescription":53,"updatedAt":54,"install":55,"resources":68},"01M71APCD3Y5F5H0C5FMBSPFAZ","meta-ads",null,"When the user wants to set up, optimize, or manage Meta (Facebook\u002FInstagram) Ads. Also use when the user mentions \"Meta Ads\", \"Facebook Ads\", \"Instagram Ads\" or \"Meta Pixel\". For landing pages, use landing-page-generator.","ariadoss\u002Fsuperskills","ariadoss","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F414341?v=4","01M71AC7383PT6JCRZSQJ4AVTM","Danilo Stern-Sapad","01M71AC73Y7NTBTJ9KQYNENRRE",12,"MIT","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fmarketing-skills\u002Fpaid-ads\u002Fplatforms\u002Fmeta-ads\u002FSKILL.md",[],[19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37],"ads","meta ads","Meta","user","landing-page","optimize","generator","when","facebook","use","pages","instagram","pixel","up","landing","manage","page","for","SET","2026-11-10 10:12:30",false,"---\nname: meta-ads\ndescription: When the user wants to set up, optimize, or manage Meta (Facebook\u002FInstagram) Ads. Also use when the user mentions \"Meta Ads\", \"Facebook Ads\", \"Instagram Ads\" or \"Meta Pixel\". For landing pages, use landing-page-generator.\nmetadata:\n  version: 1.1.1\n---\n\n# Paid Ads: Meta Ads\n\nGuides Meta (Facebook\u002FInstagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.\n\n**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.\n\n## Campaign Structure\n\n**Hierarchy**: Campaign → Ad Set → Ad (3 levels)\n\n**Principle**: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.\n\n```\nAccount\n├── Campaign: Prospecting\n│   ├── Ad Set: Lookalike 1%\n│   └── Ad Set: Broad (Advantage+)\n├── Campaign: Retargeting\n└── Campaign: Testing\n```\n\n**Naming**: `META_[Objective]_[Audience]_[Offer]_[Date]` (e.g., `META_Conv_Lookalike-Customers_FreeTrial_2024Q1`)\n\n## Advantage+ & Automation\n\n| Feature | Use |\n|---------|-----|\n| **Advantage+ Shopping Campaigns** | E-commerce; automatic audience discovery |\n| **Dynamic Ads** | Product catalog; auto-generated creative |\n| **Automatic Placements** | Let Meta optimize across Feed, Stories, Reels |\n| **Advantage+ Audience** | Broad targeting; algorithm finds converters |\n\nProvide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.\n\n## Campaign Objectives\n\n| Objective | Use when |\n|-----------|----------|\n| Awareness | Reach; brand recall |\n| Traffic | Clicks to site |\n| Conversions | Leads; sales; app installs |\n| Engagement | Video views; post engagement |\n\n## Audience Targeting\n\n| Type | Best for |\n|------|----------|\n| **Lookalikes** | Base on best customers (by LTV), not all customers |\n| **Interest\u002Fbehavior** | Broad; let algorithm optimize |\n| **Advantage+** | Automated; fewer manual controls |\n| **Retargeting** | Website visitors; engagers; custom audiences |\n\n**Exclusions**: Existing customers; recent converters (7–14d).\n\n## Creative Best Practices\n\n- **Image**: Clear product; before\u002Fafter; human faces; text <20%\n- **Video (15–30s)**: Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s\n- **Placements**: Feed (FB\u002FIG); Stories\u002FReels; vertical for Stories\n- **Volume**: 3–5 ad variants per ad set for testing\n\n## Optimization\n\n- **Learning phase**: 50+ conversions per ad set per week to exit; avoid frequent changes during learning\n- **CBO vs ABO**: Campaign Budget Optimization consolidates spend; use when scaling\n- **Frequency**: <3 to avoid fatigue\n- **Creative refresh**: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops\n\n## Tracking\n\n- **Meta Pixel** + **Conversions API**: Server-side for better attribution\n- **Events API**: App events; server-to-server\n\n## Pre-Launch Checklist\n\n- [ ] Pixel installed; Conversions API configured\n- [ ] Conversion events firing correctly\n- [ ] Landing page mobile-friendly; fast load\n- [ ] 3+ ad creatives per ad set\n- [ ] Audience exclusions set\n\n## Related Skills\n\n- **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation\n- **landing-page-generator**: LP for paid traffic\n- **analytics-tracking**: Conversion tracking; ROAS\n","# Paid Ads: Meta Ads\n\nGuides Meta (Facebook\u002FInstagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.\n\n**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.\n\n## Campaign Structure\n\n**Hierarchy**: Campaign → Ad Set → Ad (3 levels)\n\n**Principle**: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.\n\n```\nAccount\n├── Campaign: Prospecting\n│   ├── Ad Set: Lookalike 1%\n│   └── Ad Set: Broad (Advantage+)\n├── Campaign: Retargeting\n└── Campaign: Testing\n```\n\n**Naming**: `META_[Objective]_[Audience]_[Offer]_[Date]` (e.g., `META_Conv_Lookalike-Customers_FreeTrial_2024Q1`)\n\n## Advantage+ & Automation\n\n| Feature | Use |\n|---------|-----|\n| **Advantage+ Shopping Campaigns** | E-commerce; automatic audience discovery |\n| **Dynamic Ads** | Product catalog; auto-generated creative |\n| **Automatic Placements** | Let Meta optimize across Feed, Stories, Reels |\n| **Advantage+ Audience** | Broad targeting; algorithm finds converters |\n\nProvide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.\n\n## Campaign Objectives\n\n| Objective | Use when |\n|-----------|----------|\n| Awareness | Reach; brand recall |\n| Traffic | Clicks to site |\n| Conversions | Leads; sales; app installs |\n| Engagement | Video views; post engagement |\n\n## Audience Targeting\n\n| Type | Best for |\n|------|----------|\n| **Lookalikes** | Base on best customers (by LTV), not all customers |\n| **Interest\u002Fbehavior** | Broad; let algorithm optimize |\n| **Advantage+** | Automated; fewer manual controls |\n| **Retargeting** | Website visitors; engagers; custom audiences |\n\n**Exclusions**: Existing customers; recent converters (7–14d).\n\n## Creative Best Practices\n\n- **Image**: Clear product; before\u002Fafter; human faces; text <20%\n- **Video (15–30s)**: Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s\n- **Placements**: Feed (FB\u002FIG); Stories\u002FReels; vertical for Stories\n- **Volume**: 3–5 ad variants per ad set for testing\n\n## Optimization\n\n- **Learning phase**: 50+ conversions per ad set per week to exit; avoid frequent changes during learning\n- **CBO vs ABO**: Campaign Budget Optimization consolidates spend; use when scaling\n- **Frequency**: <3 to avoid fatigue\n- **Creative refresh**: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops\n\n## Tracking\n\n- **Meta Pixel** + **Conversions API**: Server-side for better attribution\n- **Events API**: App events; server-to-server\n\n## Pre-Launch Checklist\n\n- [ ] Pixel installed; Conversions API configured\n- [ ] Conversion events firing correctly\n- [ ] Landing page mobile-friendly; fast load\n- [ ] 3+ ad creatives per ad set\n- [ ] Audience exclusions set\n\n## Related Skills\n\n- **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation\n- **landing-page-generator**: LP for paid traffic\n- **analytics-tracking**: Conversion tracking; ROAS\n",{"name":5,"metadata":43,"description":7},{"version":44},"1.1.1","main","c7ec8d78e5dc37484c2cfe90ab04de163d97dd41","marketing-skills\u002Fpaid-ads\u002Fplatforms\u002Fmeta-ads",0,"https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills","https:\u002F\u002Fhyperion360.com\u002Fblog\u002Fparallel-ai-agents-engineering-workflow\u002F","https:\u002F\u002Fgithub.com\u002Fariadoss","https:\u002F\u002Fdanilosapad.com\u002F","CEO & Founder of @Hyperion360","2026-11-01 12:36:50",{"source":8,"skillName":5,"commands":56,"prompt":66,"zipAvailable":67},[57,60,63],{"tool":58,"command":59},"npx","npx skills add ariadoss\u002Fsuperskills --skill meta-ads",{"tool":61,"command":62},"bunx","bunx skills add ariadoss\u002Fsuperskills --skill meta-ads",{"tool":64,"command":65},"pnpm","pnpm dlx skills add ariadoss\u002Fsuperskills --skill meta-ads","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fmarketing-skills\u002Fpaid-ads\u002Fplatforms\u002Fmeta-ads\u002FSKILL.md",true,[],[70,96,120,139,167,183],{"skillNo":71,"name":72,"nameZh":6,"description":73,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":74,"categories":75,"keywords":81,"publishedAt":38},"01M71AZE3MPF891RM354EMRYA1","youtube","Download YouTube video transcripts when user provides a YouTube URL or asks to download\u002Fget\u002Ffetch a transcript from YouTube. Also use when user wants to transcribe or get captions\u002Fsubtitles from a YouTube video.","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fskills\u002Fyoutube\u002FSKILL.md",[76],{"categoryNo":77,"categoryName":78,"taxonomyType":79,"taxonomyTypeDesc":80},"01JBSEEDCAT000000000000016","图像与多媒体","SCENARIO","使用场景",[72,22,82,83,84,85,86,87,88,26,89,90,91,92,93,28,94,95],"download","transcribe","write","transcript","video transcripts","Bash","URL","Captions","get","fetch","Video","read","subtitles","transcripts",{"skillNo":97,"name":98,"nameZh":6,"description":99,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":100,"categories":101,"keywords":102,"publishedAt":38},"01M71AZAYR85PW6BJGSQXS4BN2","write-plan","Use when you have a spec or requirements for a multi-step task, before touching code. Produces an engineering plan complete with TDD tasks, DRY\u002FSOLID\u002FYAGNI principles, a required Test Plan & Verification section, and a coverage target — then auto-runs \u002Fplan-eng-review as an independent double-check before execution.","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fskills\u002Fwrite-plan\u002FSKILL.md",[],[103,104,84,105,106,107,108,109,110,26,111,112,113,114,115,36,116,117,118,119],"write plan","plan","dry","verification","review","tasks","code","you","auto","eng","coverage","complete","section","test plan","target","as","yagni",{"skillNo":121,"name":122,"nameZh":6,"description":123,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":124,"categories":125,"keywords":126,"publishedAt":38},"01M71AZ8NDDP5ZMGEE6FSC4FKR","worktrees","Use when starting feature work that needs isolation from current workspace or before executing implementation plans - creates isolated git worktrees with smart directory selection and safety verification","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fskills\u002Fworktrees\u002FSKILL.md",[],[122,127,128,129,28,130,131,132,133,134,135,106,136,26,137,138],"implementation","workspace","with","plans","feature","isolation","git","directory","work","git worktrees","selection","Safety",{"skillNo":140,"name":141,"nameZh":6,"description":142,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":143,"categories":144,"keywords":148,"publishedAt":38},"01M71AZ4ZQHTNWFRZVYHKQFP08","web-perf","Analyzes web performance using Chrome DevTools MCP. Measures Core Web Vitals (LCP, INP, CLS) and supplementary metrics (FCP, TBT, Speed Index), identifies render-blocking resources, network dependency chains, layout shifts, caching issues, and accessibility gaps. Use when asked to audit, profile, debug, or optimize page load performance, Lighthouse scores, or site speed. Biases towards retrieval from current documentation over pre-trained knowledge.","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fskills\u002Fweb-perf\u002FSKILL.md",[145],{"categoryNo":146,"categoryName":147,"taxonomyType":79,"taxonomyTypeDesc":80},"01JBSEEDCAT000000000000023","Skill与智能体开发",[149,150,151,152,153,154,24,155,156,26,157,158,159,160,161,162,163,164,165,166],"web","perf","web perf","resources","MCP","layout","documentation","caching","qa","knowledge","devtools","issues","render","re","performance","chrome devtools","vitals","never",{"skillNo":168,"name":169,"nameZh":6,"description":170,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":171,"categories":172,"keywords":173,"publishedAt":38},"01M71AZ2KZNWYEGKKRMJH8PYG2","verify","Use when about to claim work is complete, fixed, or passing, before committing or creating PRs - requires running verification commands and confirming output before making any success claims; evidence before assertions always","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fskills\u002Fverify\u002FSKILL.md",[],[169,114,174,175,135,106,176,177,26,178,28,179,180,181,182],"commands","about","claims","output","assertions","claim","prs","evidence","running",{"skillNo":184,"name":185,"nameZh":6,"description":186,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":187,"categories":188,"keywords":189,"publishedAt":38},"01M71AZ0ACCK7N1QMWQK1FV2HJ","validate-idea","Validate a business idea using the minimalist entrepreneur framework. Use when someone has a business idea and wants to test if it's worth pursuing before building anything.","https:\u002F\u002Fgithub.com\u002Fariadoss\u002Fsuperskills\u002Fblob\u002Fmain\u002Fskills\u002Fvalidate-idea\u002FSKILL.md",[],[190,191,192,193,194,195,196,26,197,28,198],"validate","idea","validate idea","framework","it","minimalist","test","business","before building"]