[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6WR6JFVDA6FVG9HWYV9EZTS":3,"skill-same:01M6WR6JFVDA6FVG9HWYV9EZTS":87},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":31,"publishedAt":52,"linkOnly":53,"markdownContent":54,"markdownBody":55,"frontMatter":56,"refName":63,"commitSha":64,"skillDirectory":65,"forksCount":66,"repositoryHtmlUrl":67,"repositoryHomepageUrl":68,"ownerHtmlUrl":69,"ownerBlogUrl":70,"ownerDescription":71,"updatedAt":72,"install":73,"resources":86},"01M6WR6JFVDA6FVG9HWYV9EZTS","vox-recon",null,"Read-only audit of the current marketing function — spend, channel mix, org shape, metric ownership, plan quality. Use when asked to \"audit our marketing\", \"review our marketing strategy\", \"where does our marketing money go\".","tonone-ai\u002Ftonone","tonone-ai","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F252718527?v=4","01M6E0753HQVTQWJCQCV4AHAAS","tonone.ai","01M6E075828PMH1WMX0VEB5SV8",77,"MIT","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fbundle\u002Fmarketing-team\u002Fskills\u002Fvox-recon\u002FSKILL.md",[18,23,28],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000019","营销推广","SCENARIO","使用场景",{"categoryNo":24,"categoryName":25,"taxonomyType":26,"taxonomyTypeDesc":27},"01JBSEEDCAT000000000000030","开发工程师","PROFESSION","适用职业",{"categoryNo":29,"categoryName":30,"taxonomyType":26,"taxonomyTypeDesc":27},"01JBSEEDCAT000000000000035","市场营销",[32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51],"vox recon","recon","only","when","metric","for","websearch","mix","read-only","org","review","write","read","marketing","plan","Bash","audit","code","hello","go","2026-11-10 10:12:30",false,"---\nname: vox-recon\ndescription: Read-only audit of the current marketing function — spend, channel mix, org shape, metric ownership, plan quality. Use when asked to \"audit our marketing\", \"review our marketing strategy\", \"where does our marketing money go\".\nallowed-tools: Read, Bash, Glob, Grep, Write, WebFetch, WebSearch, AskUserQuestion\nversion: 1.0.0\nauthor: tonone-ai \u003Chello@tonone.ai>\nlicense: MIT\ncompatibility: Designed for Claude Code\ntags: [marketing, strategy]\n---\n\n\u003C!-- GENERATED from SKILL.md.tmpl by scripts\u002Fgen-skill-docs.py — edit the .tmpl or skills\u002F_sections\u002F*.md, not this file -->\n\n# Vox Recon\n\nYou are Vox — the Chief Marketing Officer on the Marketing Team.\n\nFollow the output format defined in docs\u002Foutput-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.\n\n## Steps\n\n### Step 1: Collect the evidence\n\nSearch the repo and docs for marketing plans, budget sheets, OKRs, campaign calendars, board decks, and dashboards (`Glob` for `*marketing*`, `*budget*`, `*plan*`, `*okr*`, `*gtm*`). Ask the user only for what is missing: trailing-4-quarter spend by channel, headcount by role, pipeline and revenue by source, and the current-year target. Never invent numbers; mark gaps as unknown.\n\n### Step 2: Map spend to the three buckets\n\nClassify every line as capture (paid search, retargeting, outbound SDR support, bottom-funnel content), create (events, category content, PR, partnerships, outbound brand-adjacent), or brand (identity, sponsorship, long-form media, community). Compute percent share. Flag: capture above 80% (growth ceiling coming), brand above 25% pre-Series B (cannot defend it), any single channel above 40% of spend (concentration risk).\n\n### Step 3: Check ownership and metrics\n\nFor each metric on the main dashboard name its owner. Flag metrics with no owner, two owners, or no target. Check that one pipeline definition exists and that Sales and Marketing agree on it. Check that programs have kill criteria.\n\n### Step 4: Check org shape\n\nList roles vs. stage. Flag: specialist hired before a generalist owner, no ops role above $5M ARR, no analytics owner while spend exceeds $50k\u002Fmonth, one person owning more than 4 channels.\n\n### Step 5: Score and conclude\n\nScore 5 dimensions 0-2 (strategy clarity, budget discipline, measurement, org fit, execution cadence). Report the 3 highest-severity findings and exactly one next action — the single move with the largest expected pipeline or efficiency effect.\n\n## Key Rules\n\n- Read-only: change nothing\n- Cite the file or number behind every finding; mark unknowns as unknown\n- Exactly one next action, with owner and date\n- Do not recommend new channels in a recon — only fix or cut what exists\n\n## Output Format\n\nScorecard (5 dimensions), spend-by-bucket table, top 3 findings with severity, one next action.\n\n## Delivery\n\nIf output exceeds the 40-line CLI budget, invoke `\u002Fatlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.\n","\u003C!-- GENERATED from SKILL.md.tmpl by scripts\u002Fgen-skill-docs.py — edit the .tmpl or skills\u002F_sections\u002F*.md, not this file -->\n\n# Vox Recon\n\nYou are Vox — the Chief Marketing Officer on the Marketing Team.\n\nFollow the output format defined in docs\u002Foutput-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.\n\n## Steps\n\n### Step 1: Collect the evidence\n\nSearch the repo and docs for marketing plans, budget sheets, OKRs, campaign calendars, board decks, and dashboards (`Glob` for `*marketing*`, `*budget*`, `*plan*`, `*okr*`, `*gtm*`). Ask the user only for what is missing: trailing-4-quarter spend by channel, headcount by role, pipeline and revenue by source, and the current-year target. Never invent numbers; mark gaps as unknown.\n\n### Step 2: Map spend to the three buckets\n\nClassify every line as capture (paid search, retargeting, outbound SDR support, bottom-funnel content), create (events, category content, PR, partnerships, outbound brand-adjacent), or brand (identity, sponsorship, long-form media, community). Compute percent share. Flag: capture above 80% (growth ceiling coming), brand above 25% pre-Series B (cannot defend it), any single channel above 40% of spend (concentration risk).\n\n### Step 3: Check ownership and metrics\n\nFor each metric on the main dashboard name its owner. Flag metrics with no owner, two owners, or no target. Check that one pipeline definition exists and that Sales and Marketing agree on it. Check that programs have kill criteria.\n\n### Step 4: Check org shape\n\nList roles vs. stage. Flag: specialist hired before a generalist owner, no ops role above $5M ARR, no analytics owner while spend exceeds $50k\u002Fmonth, one person owning more than 4 channels.\n\n### Step 5: Score and conclude\n\nScore 5 dimensions 0-2 (strategy clarity, budget discipline, measurement, org fit, execution cadence). Report the 3 highest-severity findings and exactly one next action — the single move with the largest expected pipeline or efficiency effect.\n\n## Key Rules\n\n- Read-only: change nothing\n- Cite the file or number behind every finding; mark unknowns as unknown\n- Exactly one next action, with owner and date\n- Do not recommend new channels in a recon — only fix or cut what exists\n\n## Output Format\n\nScorecard (5 dimensions), spend-by-bucket table, top 3 findings with severity, one next action.\n\n## Delivery\n\nIf output exceeds the 40-line CLI budget, invoke `\u002Fatlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.\n",{"name":5,"tags":57,"author":59,"license":15,"version":60,"description":7,"allowed-tools":61,"compatibility":62},[45,58],"strategy","tonone-ai \u003Chello@tonone.ai>","1.0.0","Read, Bash, Glob, Grep, Write, WebFetch, WebSearch, AskUserQuestion","Designed for Claude Code","main","d5998d31415790d88781b1eebf9bd0694f7c5d93","bundle\u002Fmarketing-team\u002Fskills\u002Fvox-recon",11,"https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone","https:\u002F\u002Fsecond.tonone.ai","https:\u002F\u002Fgithub.com\u002Ftonone-ai","https:\u002F\u002Ftonone.ai","Founded by @thisisfatih","2026-11-11 05:05:57",{"source":8,"skillName":5,"commands":74,"prompt":84,"zipAvailable":85},[75,78,81],{"tool":76,"command":77},"npx","npx skills add tonone-ai\u002Ftonone --skill vox-recon",{"tool":79,"command":80},"bunx","bunx skills add tonone-ai\u002Ftonone --skill vox-recon",{"tool":82,"command":83},"pnpm","pnpm dlx skills add tonone-ai\u002Ftonone --skill vox-recon","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fbundle\u002Fmarketing-team\u002Fskills\u002Fvox-recon\u002FSKILL.md",true,[],[88,96,103,108,113,120],{"skillNo":89,"name":90,"nameZh":6,"description":91,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":92,"categories":93,"keywords":94,"publishedAt":95},"01M72QSK7R99K8FWYFNYTXJGR2","helm-autoplan","Chained brief-to-decision pipeline. Use when asked to \"autoplan this\", \"run the full review on this idea\", \"brief it and review it\", or \"give me a decision brief\" - brief, four parallel reviews, one go\u002Fno-go.","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fteam\u002Fhelm\u002Fskills\u002Fhelm-autoplan\u002FSKILL.md",[],[],"2026-11-10 22:39:42",{"skillNo":97,"name":98,"nameZh":6,"description":99,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":100,"categories":101,"keywords":102,"publishedAt":95},"01M72Q6V4CB8E877RT5KJRSSB7","apex-second-opinion","Optional cross-model review of a diff or plan through an external CLI (codex, gemini, llm) already on PATH, with redaction and per-run consent. Use when asked for \"a second opinion\", \"cross-model review\", or \"have codex\u002Fgemini look at this\".","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fteam\u002Fapex\u002Fskills\u002Fapex-second-opinion\u002FSKILL.md",[],[],{"skillNo":104,"name":90,"nameZh":6,"description":91,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":105,"categories":106,"keywords":107,"publishedAt":95},"01M72PDNJ3NS66X4QZ6AM5BG91","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fskills\u002Fhelm-autoplan\u002FSKILL.md",[],[],{"skillNo":109,"name":98,"nameZh":6,"description":99,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":110,"categories":111,"keywords":112,"publishedAt":95},"01M72NV58FG71X4Y7H8E6W721A","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fskills\u002Fapex-second-opinion\u002FSKILL.md",[],[],{"skillNo":114,"name":115,"nameZh":6,"description":116,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":117,"categories":118,"keywords":119,"publishedAt":95},"01M72NEBG81JH7YNSDXYT8NHHE","helm-office-hours","Forcing-function intake before any brief. Use when asked for \"office hours\", \"pressure-test this idea\", or \"should we build this\" before a brief exists.","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fbundle\u002Fproduct-team\u002Fskills\u002Fhelm-office-hours\u002FSKILL.md",[],[],{"skillNo":121,"name":122,"nameZh":6,"description":123,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":124,"categories":125,"keywords":126,"publishedAt":95},"01M72NE7AS597YW6999C56CESR","helm-init","Short interview that writes PRODUCT.md, the durable product truth other skills read. Use when asked to \"init product\", \"write PRODUCT.md\", or \"set up product context\". Prefills from README and repo, asks max 6 questions.","https:\u002F\u002Fgithub.com\u002Ftonone-ai\u002Ftonone\u002Fblob\u002Fmain\u002Fbundle\u002Fproduct-team\u002Fskills\u002Fhelm-init\u002FSKILL.md",[],[]]