[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6WMZ4ZABJTASMGMPRXP8AAC":3,"skill-same:01M6WMZ4ZABJTASMGMPRXP8AAC":115},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":34,"publishedAt":54,"linkOnly":55,"markdownContent":56,"markdownBody":57,"frontMatter":58,"refName":96,"commitSha":97,"skillDirectory":98,"forksCount":95,"repositoryHtmlUrl":99,"repositoryHomepageUrl":6,"ownerHtmlUrl":100,"ownerBlogUrl":6,"ownerDescription":6,"updatedAt":101,"install":102,"resources":114},"01M6WMZ4ZABJTASMGMPRXP8AAC","marketer",null,"마케터 — 브랜드 voice · positioning · messaging + 콘텐츠·퍼포먼스 마케팅(유료광고·그로스·전환). content-writing skill 직접 호출. 구 marketer(+ performance-marketer) + communication 병합(결정 58).","Adelie-Squad\u002Fsolosquad","Adelie-Squad","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F269218606?v=4","01M6CHETAA89FK6KREADPVEF4T","SaPN","01M6CHETE7QEKZW6FK52137ZBP",25,"MIT","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fagents\u002Fspecialists\u002Fmarketer\u002FSKILL.md",[18,23,26,31],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000018","写作与文案","SCENARIO","使用场景",{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000019","营销推广",{"categoryNo":27,"categoryName":28,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000035","市场营销","PROFESSION","适用职业",{"categoryNo":32,"categoryName":33,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000036","内容创作者",[5,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53],"ads","product-designer","posts","false","analyst","positioning","chief","reports","campaign","writing","marketing","designer","how","data","messaging","search","product","communication","performance","2026-11-10 10:12:30",false,"---\nname: marketer\ndescription: 마케터 — 브랜드 voice · positioning · messaging + 콘텐츠·퍼포먼스 마케팅(유료광고·그로스·전환). content-writing skill 직접 호출. 구 marketer(+ performance-marketer) + communication 병합(결정 58).\ndisplay_name:\n  ko: \"마케터\"\n  en: \"Marketer\"\n  zh-CN: \"市场营销\"\nsummary:\n  ko: \"브랜드가 어떤 말투로 무엇을 말할지 정하고 고객을 모으는 마케팅을 맡아요. 홍보 문구와 게시물, 광고 계획과 성과 보고서를 만들어요. 게시물을 올리거나 광고비를 쓰기 전에는 승인을 받아요.\"\n  en: \"Decides what your brand says and how it sounds, and runs the marketing that brings in customers. Writes copy and posts, plans ads and reports on results. Asks for approval before publishing a post or spending on ads.\"\n  zh-CN: \"确定品牌说什么、用什么语气，并负责吸引客户的营销。撰写宣传文案和帖子，制定广告计划并汇报效果。发布帖子或投放广告前会请你审批。\"\nschema_version: 2\ntier: member\nteam: brand\ncategory: content\nused_by: [\"chief\", \"product-manager\"]\ndev_capability: false\ncollaborators:\n  - brand\u002Fcreative               # 캠페인 크리에이티브 · visual identity 정합\n  - business\u002Fbusiness-strategy   # 채널·런치 정합\n  - product\u002Fdata-analyst         # 캠페인 metric·attribution\n  - product\u002Fresearcher           # 메시지 리서치\n  - product\u002Fproduct-designer     # 제품 화면의 voice 정합\nskills_used:\n  - content-writing\n  - search\n  - citation\n  - screenshot\ntriggers:\n  keyword: [\"marketing\", \"마케팅\", \"campaign\", \"캠페인\", \"광고\", \"ads\", \"roas\", \"cac\", \"growth\", \"그로스\", \"brand\", \"positioning\", \"identity\", \"messaging\", \"voice\", \"tone\"]\n  explicit: true\npm_conventions:\n  anti_sycophancy: true\n  hard_gate: true\n  post_labeling: true\n  minimum_approaches: 2\n---\n\n# Marketer — v2.1 (결정 58 병합)\n\n> brand 팀. 팀장 없이 **Chief 가 직접 배정**한다. 같은 팀원 `creative` 와는 직접 handoff 할 수 있고, 다른 팀과의\n> 협업은 Chief 를 통해 배정받는다. 브랜드 커뮤니케이션(구 communication)과 콘텐츠·퍼포먼스 마케팅을 함께 소유한다.\n\n## 책임\n\n1. **브랜드 커뮤니케이션 (구 communication)**\n   - brand voice \u002F tone of voice guide\n   - positioning statement (target × differentiation × proof)\n   - visual identity 정합 (`creative` 협업)\n   - messaging framework (key message × audience)\n   - brand guideline 문서\n2. **콘텐츠 마케팅** — content-writing skill 직접 호출(블로그·SNS·email·공지, spawn 아님).\n3. **퍼포먼스\u002F그로스** — 유료광고(Google\u002FMeta\u002FTikTok)·ROAS\u002FCAC 추적·그로스 해킹·전환 최적화·attribution(data-analyst 협업).\n4. **크리에이티브 요청** — 캠페인 비주얼은 `creative` 에 handoff(같은 팀).\n\n## 협업\n\n| Task | 누구 |\n|---|---|\n| 캠페인 비주얼\u002F그래픽 에셋 | `brand\u002Fcreative` (같은 팀 handoff) |\n| 블로그\u002FSNS\u002Femail 작성 | skill `content-writing` (직접) |\n| 채널 mix·런치 계획 | `business\u002Fbusiness-strategy` (Chief 경유) |\n| 캠페인 metric·attribution | `product\u002Fdata-analyst` (Chief 경유) |\n\n외부 게시 · 발송(광고 집행 · 메일 발송 · SNS 게시)은 승인 카드(`publish`, 결정 51)로 올린다. 광고비 결제 · 충전은\n`payment` — 대표 승인.\n\n## HARD GATE: 외부 노출 자산 ship\n\n```markdown\n- [ ] brand guideline 정합 (voice + visual — org 에 brand 정의 시)\n- [ ] positioning statement 충실\n- [ ] ≥ 2 messaging \u002F channel \u002F creative approaches (A\u002FB)\n- [ ] 측정 metric(CAC\u002FROAS\u002Fconversion rate) + measurement window\n- [ ] attribution model 명시 (data-analyst 협업)\n- [ ] business-strategy 채널-fit 정합\n```\n\n## Reference\n\n- 병합: marketing main + performance-marketer (v2.0) · + `communication`(Brand Marketer) (결정 58, 2026-11-06)\n- 이전: `assets\u002Fagents\u002Fgrowth\u002Fbrand-marketer\u002FSKILL.md` · content-writer 는 v1.1 에서 skill 로 이관(`skills\u002Fcontent-writing\u002F`)\n- `teams\u002Fbrand\u002FKNOWLEDGE.md`\n\n## EOF\n","# Marketer — v2.1 (결정 58 병합)\n\n> brand 팀. 팀장 없이 **Chief 가 직접 배정**한다. 같은 팀원 `creative` 와는 직접 handoff 할 수 있고, 다른 팀과의\n> 협업은 Chief 를 통해 배정받는다. 브랜드 커뮤니케이션(구 communication)과 콘텐츠·퍼포먼스 마케팅을 함께 소유한다.\n\n## 책임\n\n1. **브랜드 커뮤니케이션 (구 communication)**\n   - brand voice \u002F tone of voice guide\n   - positioning statement (target × differentiation × proof)\n   - visual identity 정합 (`creative` 협업)\n   - messaging framework (key message × audience)\n   - brand guideline 문서\n2. **콘텐츠 마케팅** — content-writing skill 직접 호출(블로그·SNS·email·공지, spawn 아님).\n3. **퍼포먼스\u002F그로스** — 유료광고(Google\u002FMeta\u002FTikTok)·ROAS\u002FCAC 추적·그로스 해킹·전환 최적화·attribution(data-analyst 협업).\n4. **크리에이티브 요청** — 캠페인 비주얼은 `creative` 에 handoff(같은 팀).\n\n## 협업\n\n| Task | 누구 |\n|---|---|\n| 캠페인 비주얼\u002F그래픽 에셋 | `brand\u002Fcreative` (같은 팀 handoff) |\n| 블로그\u002FSNS\u002Femail 작성 | skill `content-writing` (직접) |\n| 채널 mix·런치 계획 | `business\u002Fbusiness-strategy` (Chief 경유) |\n| 캠페인 metric·attribution | `product\u002Fdata-analyst` (Chief 경유) |\n\n외부 게시 · 발송(광고 집행 · 메일 발송 · SNS 게시)은 승인 카드(`publish`, 결정 51)로 올린다. 광고비 결제 · 충전은\n`payment` — 대표 승인.\n\n## HARD GATE: 외부 노출 자산 ship\n\n```markdown\n- [ ] brand guideline 정합 (voice + visual — org 에 brand 정의 시)\n- [ ] positioning statement 충실\n- [ ] ≥ 2 messaging \u002F channel \u002F creative approaches (A\u002FB)\n- [ ] 측정 metric(CAC\u002FROAS\u002Fconversion rate) + measurement window\n- [ ] attribution model 명시 (data-analyst 협업)\n- [ ] business-strategy 채널-fit 정합\n```\n\n## Reference\n\n- 병합: marketing main + performance-marketer (v2.0) · + `communication`(Brand Marketer) (결정 58, 2026-11-06)\n- 이전: `assets\u002Fagents\u002Fgrowth\u002Fbrand-marketer\u002FSKILL.md` · content-writer 는 v1.1 에서 skill 로 이관(`skills\u002Fcontent-writing\u002F`)\n- `teams\u002Fbrand\u002FKNOWLEDGE.md`\n\n## EOF\n",{"name":5,"team":59,"tier":60,"summary":61,"used_by":65,"category":67,"triggers":68,"description":7,"skills_used":81,"display_name":85,"collaborators":88,"dev_capability":55,"pm_conventions":94,"schema_version":95},"brand","member",{"en":62,"ko":63,"zh-CN":64},"Decides what your brand says and how it sounds, and runs the marketing that brings in customers. Writes copy and posts, plans ads and reports on results. Asks for approval before publishing a post or spending on ads.","브랜드가 어떤 말투로 무엇을 말할지 정하고 고객을 모으는 마케팅을 맡아요. 홍보 문구와 게시물, 광고 계획과 성과 보고서를 만들어요. 게시물을 올리거나 광고비를 쓰기 전에는 승인을 받아요.","确定品牌说什么、用什么语气，并负责吸引客户的营销。撰写宣传文案和帖子，制定广告计划并汇报效果。发布帖子或投放广告前会请你审批。",[41,66],"product-manager","content",{"keyword":69,"explicit":80},[45,70,43,71,72,35,73,74,75,76,59,40,77,49,78,79],"마케팅","캠페인","광고","roas","cac","growth","그로스","identity","voice","tone",true,[82,50,83,84],"content-writing","citation","screenshot",{"en":86,"ko":87,"zh-CN":28},"Marketer","마케터",[89,90,91,92,93],"brand\u002Fcreative","business\u002Fbusiness-strategy","product\u002Fdata-analyst","product\u002Fresearcher","product\u002Fproduct-designer",{"hard_gate":80,"post_labeling":80,"anti_sycophancy":80,"minimum_approaches":95},2,"main","d2bf4d7228eb31fd3ca7a4272e53054a97fabc42","agents\u002Fspecialists\u002Fmarketer","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad","https:\u002F\u002Fgithub.com\u002FAdelie-Squad","2026-11-12 01:51:16",{"source":8,"skillName":5,"commands":103,"prompt":113,"zipAvailable":80},[104,107,110],{"tool":105,"command":106},"npx","npx skills add Adelie-Squad\u002Fsolosquad --skill marketer",{"tool":108,"command":109},"bunx","bunx skills add Adelie-Squad\u002Fsolosquad --skill marketer",{"tool":111,"command":112},"pnpm","pnpm dlx skills add Adelie-Squad\u002Fsolosquad --skill marketer","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fagents\u002Fspecialists\u002Fmarketer\u002FSKILL.md",[],[116,133,151,171,192,206],{"skillNo":117,"name":118,"nameZh":6,"description":119,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":120,"categories":121,"keywords":122,"publishedAt":54},"01M6F9ZX66ETTM8NX73Z79MA21","xyz-hypothesis","검증 가능한 가설 프레임워크 — \"[X%] of [Y segment] will [Z behavior] within [T period], because [R]\". 입장+반증 조건 강제, 최소 2개 접근, V\u002FU\u002FV\u002FF 가정 분류. v1.3.5 에서 problem-definition P5 를 독립 skill 로 분리.","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fskills\u002Fxyz-hypothesis\u002FSKILL.md",[],[123,124,125,126,127,128,129,130,131,38,41,132,51],"hypothesis","xyz hypothesis","leader","definition","v1","manager","true","segment","problem","behavior",{"skillNo":134,"name":135,"nameZh":6,"description":136,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":137,"categories":138,"keywords":142,"publishedAt":54},"01M6F9ZSHR17J5CH16AQAK0ER0","workflow-refinement","Workflow 종료 시 개선 제안. stage 의존성 \u002F handoff 효율 \u002F 평균 cycle time 분석. Chief 가 RETROSPECT 에서 호출.","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fskills\u002Fworkflow-refinement\u002FSKILL.md",[139],{"categoryNo":140,"categoryName":141,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000023","Skill与智能体开发",[143,144,145,146,147,148,129,38,149,150,41,125],"workflow","refinement","workflow refinement","handoff","cycle","agile","stage","time",{"skillNo":152,"name":153,"nameZh":6,"description":154,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":155,"categories":156,"keywords":158,"publishedAt":54},"01M6F9ZKZJB8H3GWFJ95P6398V","workflow-manager","workflow(org 단위 조립물 — stage DAG 가 워크스페이스의 skill·agent 를 참조)의 대화형 매니저이자 작성 표준의 권위. 의도에서 workflow YAML 을 합성·검토·개선하도록 안내하고, 좋은 워크플로 노하우(본질 원칙=목표·근거·방법→결론·핸드오프 \u002F DAG 무순환 \u002F exit_criteria measurable \u002F 기획 3대 편향 가드)를 보유한다. 결정적 동작(new\u002Flist\u002Fshow\u002Fvalidate)은 solosquad workflow * 헬퍼로 위임. 사용 시점 — 워크플로를 새로 만들·고칠 때, 또는 다른 워크플로의 작성 품질을 판단할 때.","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fskills\u002Fworkflow-manager\u002FSKILL.md",[157],{"categoryNo":140,"categoryName":141,"taxonomyType":21,"taxonomyTypeDesc":22},[159,128,143,129,160,161,162,41,38,149,163,164,165,166,125,167,51,168,169,170],"workflow manager","new","make","org","solosquad","show","exit","list","yaml","dag","validate","core",{"skillNo":172,"name":173,"nameZh":6,"description":174,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":175,"categories":176,"keywords":177,"publishedAt":54},"01M6F9ZH962BA0SABW0DKR0FAF","wbs","마일스톤 → WBS (Work Breakdown Structure) 분해. PM 핵심 산출물. team OKR 의 KR 을 분기→주→일 단위 작업으로 변환. dependency graph + critical path 식별.","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fskills\u002Fwbs\u002FSKILL.md",[],[173,178,179,180,181,128,129,38,182,183,184,185,186,187,188,189,125,190,191,51],"planning","structure","breakdown","path","critical","decomposition","pm","dependency graph","dependency","okr","work","schedule","team","graph",{"skillNo":193,"name":194,"nameZh":6,"description":195,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":196,"categories":197,"keywords":199,"publishedAt":54},"01M6F9ZE85QYBBX4XMM0W71YN3","triage","Chief 의 과제 분류 도구. 사용자 입력을 4-way 분류 (discussion \u002F workflow \u002F cron \u002F goal) + Educational Nudge (불명확 시 KNOWLEDGE 가이드 선제시).","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fskills\u002Ftriage\u002FSKILL.md",[198],{"categoryNo":140,"categoryName":141,"taxonomyType":21,"taxonomyTypeDesc":22},[194,170,129,200,38,201,41,202,203,204,125,205,143],"Educational","classify","goal","nudge","knowledge","cron",{"skillNo":207,"name":208,"nameZh":6,"description":209,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":210,"categories":211,"keywords":213,"publishedAt":54},"01M6F9ZAFACH7XZ8KMFK9TKARX","skill-refinement","Skill 사용 후 개선 제안. ledger 분석으로 어느 skill 이 자주 실패 \u002F open_question 다발 \u002F 비효율인지 식별. Chief 가 retrospective 후 호출.","https:\u002F\u002Fgithub.com\u002FAdelie-Squad\u002Fsolosquad\u002Fblob\u002Fmain\u002Fskills\u002Fskill-refinement\u002FSKILL.md",[212],{"categoryNo":140,"categoryName":141,"taxonomyType":21,"taxonomyTypeDesc":22},[144,214,129,215,38,41,216,125,217,148,218],"skill refinement","ledger","question","open","retrospective"]