drin-pricing-strategy-experiment

Pricing Strategy Experiment

Purpose

To ensure that the price reflects the value delivered and maximizes long-term revenue.

Models to Test

• Freemium vs. Free Trial.
• Seat-based vs. Usage-based.
• Tiered Packaging (Good, Better, Best).
• Annual vs. Monthly.

Workflow

1. Hypothesis: "Increasing Price X will drive Metric Y."
2. Test Design: A/B test or Cohort-based release.
3. Data Collection: ARPU, LTV, Churn, and Conversion rates.
4. Analysis: Was the trade-off worth it?

Rules

• Never make radical pricing changes for existing users without high-touch comms.
• Price for value, not cost.

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subagents:

• strategist
• business-analyst