drin-brand-voice-architect

Brand Voice Architect

Purpose

To ensure that every piece of content produced by the team sounds like the brand, protecting authority and unique positioning.

Step 1: Voice Discovery

Analyze existing high-performing content or user preferences to extract:

• Tone: (e.g., Professional, Conversational, Academic, Provocative)
• Vocabulary: Words we use vs. words we avoid (Hard-bans).
• Structure: Preferred sentence length, level of jargon, and use of rhetoric.

Step 2: Personality Matrix

Define the brand as a person:

• "We are [X], but we are NOT [Y]."
• Example: "Short and punchy, but not aggressive."

Step 3: Guidelines Generation

Output a BRAND-VOICE.md file that can be fed to other agents.

Template (Rules)

• Never use AI-clichés (landscape, revolutionize, game-changer).
• Use active voice.
• Focus on the "Unique Insight" for every paragraph.