ckm:brand
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
- License 许可
- MIT
- 最近更新
- 2026-05-29
- Stars
- ★ 1
- Forks
- 0
01 前言 Front Matter
- name
- ckm:brand
- metadata
- { "author": "claudekit", "version": "1.0.0" }
- description
- Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
- argument-hint
- [update|review|create] [args]
02 资源文件 12
- 参考文档references/approval-checklist.md4.1 KB
- 参考文档references/asset-organization.md5.0 KB
- 参考文档references/brand-guideline-template.md3.5 KB
- 参考文档references/color-palette-management.md4.2 KB
- 参考文档references/consistency-checklist.md1.9 KB
- 参考文档references/logo-usage-rules.md5.3 KB
- 参考文档references/messaging-framework.md1.7 KB
- 参考文档references/typography-specifications.md4.9 KB
- 参考文档references/update.md3.3 KB
- 参考文档references/visual-identity.md1.8 KB
- 参考文档references/voice-framework.md2.0 KB
- 参考文档templates/brand-guidelines-starter.md6.5 KB
03 SKILL.md 正文
Brand
Brand identity, voice, messaging, asset management, and consistency frameworks.
When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
Quick Start
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
Validate an asset:
node scripts/validate-asset.cjs <asset-path>
Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
Brand Sync Workflow
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
Files synced:
docs/brand-guidelines.md→ Source of truthassets/design-tokens.json→ Token definitionsassets/design-tokens.css→ CSS variables
Subcommands
| Subcommand | Description | Reference |
|---|---|---|
update |
Update brand identity and sync to all design systems | references/update.md |
References
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
Scripts
| Script | Purpose |
|---|---|
scripts/inject-brand-context.cjs |
Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs |
Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs |
Validate asset naming, size, format |
scripts/extract-colors.cjs |
Extract and compare colors against palette |
Templates
| Template | Purpose |
|---|---|
templates/brand-guidelines-starter.md |
Complete starter template for new brands |
Routing
- Parse subcommand from
$ARGUMENTS(first word) - Load corresponding
references/{subcommand}.md - Execute with remaining arguments
04 同仓库更多 Skills
writing-clearly-and-concisely
Use when writing prose humans will read—documentation, commit messages, error messages, explanations, reports, or UI text. Applies Strunk's timeless rules for clearer, stronger, more professional writing.
crafting-effective-readmes
Use when writing or improving README files. Not all READMEs are the same — provides templates and guidance matched to your audience and project type.
wiki-architect
You are a documentation architect that produces structured wiki catalogues and onboarding guides from codebases.
readme
You are an expert technical writer creating comprehensive project documentation. Your goal is to write a README.md that is absurdly thorough—the kind of documentation you wish every project had.
ubiquitous-language
Extract a DDD-style ubiquitous language glossary from the current conversation, flagging ambiguities and proposing canonical terms. Saves to UBIQUITOUS_LANGUAGE.md. Use when user wants to define domain terms, build a glossary, harden terminology, create a ubiquitous language, or mentions "domain model" or "DDD".
technical-writing-style
Enforce clear, direct writing in software development documents including OKRs, PRDs, tech specs, architecture decision records (ADRs), git commit messages, PR descriptions, READMEs, changelogs, runbooks, incident postmortems, API docs, and onboarding guides. Trigger whenever a user asks to write, edit, revise, or review any of these document types. Also trigger when the user says writing "sounds like AI", "feels robotic", "needs polish", or asks to "make it sound more natural" in the context of technical or professional prose. Do not trigger for fiction, poetry, creative writing, academic papers, or legal documents unless the user explicitly asks for a more natural tone.