[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6N4VGYENQ87K4RPC3FF2HW5":3,"skill-same:01M6N4VGYENQ87K4RPC3FF2HW5":70},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":6,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":15,"categories":16,"keywords":27,"publishedAt":44,"linkOnly":45,"markdownContent":46,"markdownBody":47,"frontMatter":48,"refName":49,"commitSha":50,"skillDirectory":51,"forksCount":52,"repositoryHtmlUrl":53,"repositoryHomepageUrl":6,"ownerHtmlUrl":54,"ownerBlogUrl":6,"ownerDescription":6,"updatedAt":55,"install":56,"resources":69},"01M6N4VGYENQ87K4RPC3FF2HW5","brand-voice-guide",null,"Create comprehensive brand voice and messaging guidelines.\nTRIGGERS - Use when user wants brand guidelines, voice documentation, messaging framework, or tone of voice guide.","Winbda\u002Fclaude-skills-collection","Winbda","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F273852358?v=4","01M6N1T4P6B9C5JJH4J7139V41","01M6N1T4TGVXJ3KHCKFBYZ014Q",4,"MIT","https:\u002F\u002Fgithub.com\u002FWinbda\u002Fclaude-skills-collection\u002Fblob\u002Fmaster\u002Fskills\u002Fbrand-voice-guide\u002FSKILL.md",[17,22],{"categoryNo":18,"categoryName":19,"taxonomyType":20,"taxonomyTypeDesc":21},"01JBSEEDCAT000000000000015","视觉设计","SCENARIO","使用场景",{"categoryNo":23,"categoryName":24,"taxonomyType":25,"taxonomyTypeDesc":26},"01JBSEEDCAT000000000000032","设计师","PROFESSION","适用职业",[28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43],"brand voice guide","voice","brand","guide","brand voice","brand guidelines","documentation","guidelines","create","framework","messaging","user","use","messaging framework","tone","triggers","2026-11-10 10:12:30",false,"---\nname: brand-voice-guide\ndescription: |\n  Create comprehensive brand voice and messaging guidelines.\n  TRIGGERS - Use when user wants brand guidelines, voice documentation, messaging framework, or tone of voice guide.\n---\n\n# Brand Voice Guide\n\n## Overview\nCreates comprehensive brand voice and messaging guidelines that ensure consistency across all communications.\n\n## Workflow\n\n### Step 1: Discover the Brand\n1. **Company\u002Fpersonal brand**: Who are you?\n2. **Target audience**: Who are you speaking to?\n3. **Brand personality**: If your brand were a person, how would they talk?\n4. **Competitors**: Who do you NOT want to sound like?\n5. **Existing content**: Share examples of content you like\n\n### Step 2: Define Voice Attributes\n\nChoose 3-4 voice attributes with a spectrum:\n\n| Attribute | We ARE | We are NOT |\n|-----------|--------|-----------|\n| [e.g., Bold] | [Confident, direct, decisive] | [Arrogant, aggressive, reckless] |\n| [e.g., Smart] | [Insightful, analytical, clear] | [Condescending, jargon-heavy, academic] |\n| [e.g., Human] | [Warm, relatable, honest] | [Sappy, unprofessional, sloppy] |\n| [e.g., Ambitious] | [Forward-thinking, driven] | [Hypey, unrealistic, salesy] |\n\n### Step 3: Create the Guide\n\n## Output Format\n\n```markdown\n# Brand Voice Guide: [Brand Name]\n\n## Brand Essence\n**One sentence**: [What you stand for]\n**Tagline**: [Your tagline]\n**Mission**: [What you're trying to do]\n\n## Our Audience\n**Primary**: [Who they are, what they care about]\n**How they talk**: [Their vocabulary, their concerns]\n**What they need from us**: [Value we provide]\n\n## Voice Attributes\n\n### [Attribute 1]: [Name]\n**What it means**: [Definition]\n**Do this**: [Examples of how to embody it]\n**Don't do this**: [Examples of going too far]\n\n**✅ Example**: \"[Good example sentence]\"\n**❌ Not this**: \"[Bad example sentence]\"\n\n[Repeat for each attribute]\n\n## Tone Variations by Context\n\n| Context | Tone Adjustment | Example |\n|---------|----------------|---------|\n| Social media | More casual, playful | [example] |\n| Email marketing | Warm, personal | [example] |\n| Website copy | Clear, confident | [example] |\n| Sales materials | Professional, compelling | [example] |\n| Support\u002Fhelp | Empathetic, patient | [example] |\n| Crisis | Direct, calm, transparent | [example] |\n\n## Writing Rules\n\n### Always\n- [Rule 1]\n- [Rule 2]\n- [Rule 3]\n\n### Never\n- [Rule 1]\n- [Rule 2]\n- [Rule 3]\n\n## Vocabulary Guide\n| Use This | Instead Of |\n|----------|-----------|\n| [preferred word] | [avoided word] |\n| [preferred phrase] | [avoided phrase] |\n\n## Before\u002FAfter Examples\n\n### Email Subject Line\n❌ Before: \"[generic version]\"\n✅ After: \"[on-brand version]\"\n\n### Social Media Post\n❌ Before: \"[generic version]\"\n✅ After: \"[on-brand version]\"\n\n### Sales Copy\n❌ Before: \"[generic version]\"\n✅ After: \"[on-brand version]\"\n```\n\n## Quality Checklist\n- [ ] 3-4 distinct voice attributes defined\n- [ ] \"Do this \u002F don't do this\" for each attribute\n- [ ] Before\u002Fafter examples for common formats\n- [ ] Tone variations by context\n- [ ] Vocabulary guide included\n- [ ] Actionable enough for any team member to follow\n","# Brand Voice Guide\n\n## Overview\nCreates comprehensive brand voice and messaging guidelines that ensure consistency across all communications.\n\n## Workflow\n\n### Step 1: Discover the Brand\n1. **Company\u002Fpersonal brand**: Who are you?\n2. **Target audience**: Who are you speaking to?\n3. **Brand personality**: If your brand were a person, how would they talk?\n4. **Competitors**: Who do you NOT want to sound like?\n5. **Existing content**: Share examples of content you like\n\n### Step 2: Define Voice Attributes\n\nChoose 3-4 voice attributes with a spectrum:\n\n| Attribute | We ARE | We are NOT |\n|-----------|--------|-----------|\n| [e.g., Bold] | [Confident, direct, decisive] | [Arrogant, aggressive, reckless] |\n| [e.g., Smart] | [Insightful, analytical, clear] | [Condescending, jargon-heavy, academic] |\n| [e.g., Human] | [Warm, relatable, honest] | [Sappy, unprofessional, sloppy] |\n| [e.g., Ambitious] | [Forward-thinking, driven] | [Hypey, unrealistic, salesy] |\n\n### Step 3: Create the Guide\n\n## Output Format\n\n```markdown\n# Brand Voice Guide: [Brand Name]\n\n## Brand Essence\n**One sentence**: [What you stand for]\n**Tagline**: [Your tagline]\n**Mission**: [What you're trying to do]\n\n## Our Audience\n**Primary**: [Who they are, what they care about]\n**How they talk**: [Their vocabulary, their concerns]\n**What they need from us**: [Value we provide]\n\n## Voice Attributes\n\n### [Attribute 1]: [Name]\n**What it means**: [Definition]\n**Do this**: [Examples of how to embody it]\n**Don't do this**: [Examples of going too far]\n\n**✅ Example**: \"[Good example sentence]\"\n**❌ Not this**: \"[Bad example sentence]\"\n\n[Repeat for each attribute]\n\n## Tone Variations by Context\n\n| Context | Tone Adjustment | Example |\n|---------|----------------|---------|\n| Social media | More casual, playful | [example] |\n| Email marketing | Warm, personal | [example] |\n| Website copy | Clear, confident | [example] |\n| Sales materials | Professional, compelling | [example] |\n| Support\u002Fhelp | Empathetic, patient | [example] |\n| Crisis | Direct, calm, transparent | [example] |\n\n## Writing Rules\n\n### Always\n- [Rule 1]\n- [Rule 2]\n- [Rule 3]\n\n### Never\n- [Rule 1]\n- [Rule 2]\n- [Rule 3]\n\n## Vocabulary Guide\n| Use This | Instead Of |\n|----------|-----------|\n| [preferred word] | [avoided word] |\n| [preferred phrase] | [avoided phrase] |\n\n## Before\u002FAfter Examples\n\n### Email Subject Line\n❌ Before: \"[generic version]\"\n✅ After: \"[on-brand version]\"\n\n### Social Media Post\n❌ Before: \"[generic version]\"\n✅ After: \"[on-brand version]\"\n\n### Sales Copy\n❌ Before: \"[generic version]\"\n✅ After: \"[on-brand version]\"\n```\n\n## Quality Checklist\n- [ ] 3-4 distinct voice attributes defined\n- [ ] \"Do this \u002F don't do this\" for each attribute\n- [ ] Before\u002Fafter examples for common formats\n- [ ] Tone variations by context\n- [ ] Vocabulary guide included\n- [ ] Actionable enough for any team member to follow\n",{"name":5,"description":7},"master","0f2e1efee49d3bdd9996d75c650668815611b24e","skills\u002Fbrand-voice-guide",1,"https:\u002F\u002Fgithub.com\u002FWinbda\u002Fclaude-skills-collection","https:\u002F\u002Fgithub.com\u002FWinbda","2026-04-06 03:18:19",{"source":8,"skillName":5,"commands":57,"prompt":67,"zipAvailable":68},[58,61,64],{"tool":59,"command":60},"npx","npx skills add Winbda\u002Fclaude-skills-collection --skill brand-voice-guide",{"tool":62,"command":63},"bunx","bunx skills add Winbda\u002Fclaude-skills-collection --skill brand-voice-guide",{"tool":65,"command":66},"pnpm","pnpm dlx skills add Winbda\u002Fclaude-skills-collection --skill 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