ckm:content-marketing

Content Marketing

Strategic content planning, editorial workflows, and content optimization frameworks.

When to Use

• Content strategy development
• Editorial calendar creation
• Blog post planning
• Content pillar/cluster mapping
• Content audit needed
• Repurposing workflows

Core Capabilities

Content Strategy

Load: references/content-strategy-framework.md

Editorial Calendar

Load: references/editorial-calendar-template.md

Blog Post Templates

Load: references/blog-post-templates.md

Content Audit

Load: references/content-audit-checklist.md

Quick Reference

Content Pillars: 3-5 core themes aligned with business goals

Content Types: Blog, video, podcast, social, email

Audit Actions: Keep, Update, Consolidate, Redirect, Delete

Workflow

Content Strategy Workflow

1. Audit existing content
2. Define audience personas
3. Identify content pillars (3-5)
4. Map topic clusters per pillar
5. Create editorial calendar
6. Define production workflow
7. Set measurement framework

Blog Planning Workflow

1. Keyword research (use seo skill)
2. Select template based on intent
3. Create content brief
4. Outline → Draft → Edit → Publish

Content Repurposing

• Blog → Social posts, email sequence, video script
• Podcast → Blog post
• Webinar → Multiple blogs

Report Output

Activate: assets-organizing skill for report file paths

Content reports go to assets/reports/content/{date}-{content-type}-audit.md

Agent Integration

Primary Agents: content-creator, campaign-manager, attraction-specialist

Skill Dependencies: seo, brand, creativity, assets-organizing (report organization)

Best Practices

1. Lead with value, not promotion
2. Match content to buyer journey stage
3. Maintain consistent publishing schedule
4. Update evergreen content quarterly
5. Repurpose before creating new
6. Measure content ROI, not just traffic