ckm:design

Design

Unified design skill: brand, tokens, UI, logo, CIP, slides, banners, social photos, icons.

When to Use

• Brand identity, voice, assets
• Design system tokens and specs
• UI styling with shadcn/ui + Tailwind
• Logo design and AI generation
• Corporate identity program (CIP) deliverables
• Presentations and pitch decks
• Banner design for social media, ads, web, print
• Social photos for Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok

Sub-skill Routing

Task	Sub-skill	Details
Brand identity, voice, assets	brand	External skill
Tokens, specs, CSS vars	design-system	External skill
shadcn/ui, Tailwind, code	ui-styling	External skill
Logo creation, AI generation	Logo (built-in)	references/logo-design.md
CIP mockups, deliverables	CIP (built-in)	references/cip-design.md
Presentations, pitch decks	Slides (built-in)	references/slides.md
Banners, covers, headers	Banner (built-in)	references/banner-sizes-and-styles.md
Social media images/photos	Social Photos (built-in)	references/social-photos-design.md
SVG icons, icon sets	Icon (built-in)	references/icon-design.md

Logo Design (Built-in)

55+ styles, 30 color palettes, 25 industry guides. Gemini Nano Banana models.

Logo: Generate Design Brief

python3 ~/.claude/workspace-config/claude/skills/design/scripts/logo/search.py "tech startup modern" --design-brief -p "BrandName"

Logo: Search Styles/Colors/Industries

python3 ~/.claude/workspace-config/claude/skills/design/scripts/logo/search.py "minimalist clean" --domain style
python3 ~/.claude/workspace-config/claude/skills/design/scripts/logo/search.py "tech professional" --domain color
python3 ~/.claude/workspace-config/claude/skills/design/scripts/logo/search.py "healthcare medical" --domain industry

Logo: Generate with AI

ALWAYS generate output logo images with white background.

python3 ~/.claude/workspace-config/claude/skills/design/scripts/logo/generate.py --brand "TechFlow" --style minimalist --industry tech
python3 ~/.claude/workspace-config/claude/skills/design/scripts/logo/generate.py --prompt "coffee shop vintage badge" --style vintage

IMPORTANT: When scripts fail, try to fix them directly.

After generation, ALWAYS ask user about HTML preview via AskUserQuestion. If yes, invoke /ui-ux-pro-max for gallery.

CIP Design (Built-in)

50+ deliverables, 20 styles, 20 industries. Gemini Nano Banana (Flash/Pro).

CIP: Generate Brief

python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/search.py "tech startup" --cip-brief -b "BrandName"

CIP: Search Domains

python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/search.py "business card letterhead" --domain deliverable
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/search.py "luxury premium elegant" --domain style
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/search.py "hospitality hotel" --domain industry
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/search.py "office reception" --domain mockup

CIP: Generate Mockups

# With logo (RECOMMENDED)
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --deliverable "business card" --industry "consulting"

# Full CIP set
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --industry "consulting" --set

# Pro model (4K text)
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo logo.png --deliverable "business card" --model pro

# Without logo
python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/generate.py --brand "TechFlow" --deliverable "business card" --no-logo-prompt

Models: flash (default, gemini-2.5-flash-image), pro (gemini-3-pro-image-preview)

CIP: Render HTML Presentation

python3 ~/.claude/workspace-config/claude/skills/design/scripts/cip/render-html.py --brand "TopGroup" --industry "consulting" --images /path/to/cip-output

Tip: If no logo exists, use Logo Design section above first.

Slides (Built-in)

Strategic HTML presentations with Chart.js, design tokens, copywriting formulas.

Load references/slides-create.md for the creation workflow.

Slides: Knowledge Base

Topic	File
Creation Guide	references/slides-create.md
Layout Patterns	references/slides-layout-patterns.md
HTML Template	references/slides-html-template.md
Copywriting	references/slides-copywriting-formulas.md
Strategies	references/slides-strategies.md

Banner Design (Built-in)

22 art direction styles across social, ads, web, print. Uses frontend-design, ai-artist, ai-multimodal, chrome-devtools skills.

Load references/banner-sizes-and-styles.md for complete sizes and styles reference.

Banner: Workflow

1. Gather requirements via AskUserQuestion — purpose, platform, content, brand, style, quantity
2. Research — Activate ui-ux-pro-max, browse Pinterest for references
3. Design — Create HTML/CSS banner with frontend-design, generate visuals with ai-artist/ai-multimodal
4. Export — Screenshot to PNG at exact dimensions via chrome-devtools
5. Present — Show all options side-by-side, iterate on feedback

Banner: Quick Size Reference

Platform	Type	Size (px)
Facebook	Cover	820 x 312
Twitter/X	Header	1500 x 500
LinkedIn	Personal	1584 x 396
YouTube	Channel art	2560 x 1440
Instagram	Story	1080 x 1920
Instagram	Post	1080 x 1080
Google Ads	Med Rectangle	300 x 250
Website	Hero	1920 x 600-1080

Banner: Top Art Styles

Style	Best For
Minimalist	SaaS, tech
Bold Typography	Announcements
Gradient	Modern brands
Photo-Based	Lifestyle, e-com
Geometric	Tech, fintech
Glassmorphism	SaaS, apps
Neon/Cyberpunk	Gaming, events

Banner: Design Rules

• Safe zones: critical content in central 70-80%
• One CTA per banner, bottom-right, min 44px height
• Max 2 fonts, min 16px body, ≥32px headline
• Text under 20% for ads (Meta penalizes)
• Print: 300 DPI, CMYK, 3-5mm bleed

Icon Design (Built-in)

15 styles, 12 categories. Gemini 3.1 Pro Preview generates SVG text output.

Icon: Generate Single Icon

python3 ~/.claude/workspace-config/claude/skills/design/scripts/icon/generate.py --prompt "settings gear" --style outlined
python3 ~/.claude/workspace-config/claude/skills/design/scripts/icon/generate.py --prompt "shopping cart" --style filled --color "#6366F1"
python3 ~/.claude/workspace-config/claude/skills/design/scripts/icon/generate.py --name "dashboard" --category navigation --style duotone

Icon: Generate Batch Variations

python3 ~/.claude/workspace-config/claude/skills/design/scripts/icon/generate.py --prompt "cloud upload" --batch 4 --output-dir ./icons

Icon: Multi-size Export

python3 ~/.claude/workspace-config/claude/skills/design/scripts/icon/generate.py --prompt "user profile" --sizes "16,24,32,48" --output-dir ./icons

Icon: Top Styles

Style	Best For
outlined	UI interfaces, web apps
filled	Mobile apps, nav bars
duotone	Marketing, landing pages
rounded	Friendly apps, health
sharp	Tech, fintech, enterprise
flat	Material design, Google-style
gradient	Modern brands, SaaS

Model: gemini-3.1-pro-preview — text-only output (SVG is XML text). No image generation API needed.

Social Photos (Built-in)

Multi-platform social image design: HTML/CSS → screenshot export. Uses ui-ux-pro-max, brand, design-system, chrome-devtools skills.

Load references/social-photos-design.md for sizes, templates, best practices.

Social Photos: Workflow

1. Orchestrate — project-management skill for TODO tasks; parallel subagents for independent work
2. Analyze — Parse prompt: subject, platforms, style, brand context, content elements
3. Ideate — 3-5 concepts, present via AskUserQuestion
4. Design — /ckm:brand → /ckm:design-system → randomly invoke /ck:ui-ux-pro-max OR /ck:frontend-design; HTML per idea × size
5. Export — chrome-devtools or Playwright screenshot at exact px (2x deviceScaleFactor)
6. Verify — Use Chrome MCP or chrome-devtools skill to visually inspect exported designs; fix layout/styling issues and re-export
7. Report — Summary to plans/reports/ with design decisions
8. Organize — Invoke assets-organizing skill to sort output files and reports

Social Photos: Key Sizes

Platform	Size (px)	Platform	Size (px)
IG Post	1080×1080	FB Post	1200×630
IG Story	1080×1920	X Post	1200×675
IG Carousel	1080×1350	LinkedIn	1200×627
YT Thumb	1280×720	Pinterest	1000×1500

Workflows

Complete Brand Package

1. Logo → scripts/logo/generate.py → Generate logo variants
2. CIP → scripts/cip/generate.py --logo ... → Create deliverable mockups
3. Presentation → Load references/slides-create.md → Build pitch deck

New Design System

1. Brand (brand skill) → Define colors, typography, voice
2. Tokens (design-system skill) → Create semantic token layers
3. Implement (ui-styling skill) → Configure Tailwind, shadcn/ui

References

Topic	File
Design Routing	references/design-routing.md
Logo Design Guide	references/logo-design.md
Logo Styles	references/logo-style-guide.md
Logo Colors	references/logo-color-psychology.md
Logo Prompts	references/logo-prompt-engineering.md
CIP Design Guide	references/cip-design.md
CIP Deliverables	references/cip-deliverable-guide.md
CIP Styles	references/cip-style-guide.md
CIP Prompts	references/cip-prompt-engineering.md
Slides Create	references/slides-create.md
Slides Layouts	references/slides-layout-patterns.md
Slides Template	references/slides-html-template.md
Slides Copy	references/slides-copywriting-formulas.md
Slides Strategy	references/slides-strategies.md
Banner Sizes & Styles	references/banner-sizes-and-styles.md
Social Photos Guide	references/social-photos-design.md
Icon Design Guide	references/icon-design.md

Scripts

Script	Purpose
scripts/logo/search.py	Search logo styles, colors, industries
scripts/logo/generate.py	Generate logos with Gemini AI
scripts/logo/core.py	BM25 search engine for logo data
scripts/cip/search.py	Search CIP deliverables, styles, industries
scripts/cip/generate.py	Generate CIP mockups with Gemini
scripts/cip/render-html.py	Render HTML presentation from CIP mockups
scripts/cip/core.py	BM25 search engine for CIP data
scripts/icon/generate.py	Generate SVG icons with Gemini 3.1 Pro

Setup

export GEMINI_API_KEY="your-key"  # https://aistudio.google.com/apikey
pip install google-genai pillow

Integration

External sub-skills: brand, design-system, ui-styling Related Skills: frontend-design, ui-ux-pro-max, ai-multimodal, chrome-devtools

? Связи

• [[MOC - UI Design]] — ui-design
• [[000 - Map of Maps]] — Map of Maps