marketing-router

Purpose

Keep marketing work tight by separating audits, positioning, campaign planning, content planning, ad briefs, and creative requirements before downstream execution begins.

Use when

• The main router has identified a marketing-led request.
• The user needs help choosing between strategy, planning, audit, or creative-brief marketing skills.
• A request touches channel planning but is not yet specific enough for a direct skill.

Required inputs

• Marketing objective and target audience.
• Primary channel or campaign type [if known].
• Offer, funnel stage, and success metric [if known].

Safety/authority

• Keep claims and performance expectations grounded in approved context.
• Do not treat planning drafts as approved launch instructions.
• Separate briefing work from execution work when the request is still early-stage.

Workflow

1. Clarify the objective, audience, and primary channel or asset.
2. Route by need:
   • audit or funnel review: website-marketing-audit or landing-page-cro-review
   • positioning: offer-positioning
   • multi-channel planning: campaign-plan
   • publishing cadence: content-calendar or social-content-ops-plan
   • ad planning: paid-ads-brief-draft
   • requirements for downstream creative/media work: creative-brief-generator
3. Select 1–3 skills maximum and avoid mixing planning, execution, and review unless the user explicitly needs a chain.
4. Optionally pair with anti-slop-content-review when messaging quality is part of the deliverable.
5. If the requested skill is unavailable, use the closest same-purpose marketing alternative or ask for clarification.

Output format

- Marketing objective: ...
- Channel or asset focus: ...
- Selected skills (1-3): ...
- Missing inputs: ...
- Optional quality layer: ...
- Next step prompt: ...

Quality checks

• The route distinguishes planning from review from briefing.
• Only the smallest useful marketing stack is selected.
• Cross-category creative work is handed off cleanly instead of being guessed inside the marketing route.
• Unknowns are explicit.

Related skills

agency-router, website-marketing-audit, offer-positioning, campaign-plan, content-calendar, landing-page-cro-review, paid-ads-brief-draft, social-content-ops-plan, creative-brief-generator