[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6FE3J1VAHDSEE335RTQNE1T":3,"skill-same:01M6FE3J1VAHDSEE335RTQNE1T":48},{"skillNo":4,"name":5,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":15,"categories":16,"keywords":17,"publishedAt":21,"linkOnly":22,"markdownContent":23,"markdownBody":23,"frontMatter":24,"refName":25,"commitSha":26,"skillDirectory":27,"forksCount":28,"repositoryHtmlUrl":29,"repositoryHomepageUrl":30,"ownerHtmlUrl":31,"ownerBlogUrl":6,"ownerDescription":32,"updatedAt":33,"install":34,"resources":47},"01M6FE3J1VAHDSEE335RTQNE1T","gtm-strategy",null,"ComeOnOliver\u002Fskillshub","ComeOnOliver","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F43215937?v=4","01M6E5JNFECJAAVFE0W7SMWWD2","Haoran Shu","01M6E5JNNDQS7AJZDYFQ8TPZCK",67,"MIT","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fphuryn\u002Fpm-skills\u002Fgtm-strategy\u002FSKILL.md",[],[18,19,20],"strategy","gtm","gtm strategy","2026-11-10 10:12:30",false,"# GTM Strategy\n\n## Overview\nCreate a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.\n\n## When to Use\n- Planning a product launch\n- Creating a GTM plan from scratch\n- Defining a launch strategy for a new market\n- Developing product-to-market fit strategy\n- Preparing a product go-live roadmap\n\n## How It Works\n\n### Step 1: Gather Research Data\nThe system will help you load and analyze early research about your product and target market. Provide:\n- Product description and key features\n- Target market segment details\n- Market research or validation data\n- Competitive landscape information\n- Any available customer interviews or survey data\n\n### Step 2: Define Marketing Channels\nEvaluate which channels best reach your target audience:\n- Digital marketing channels (paid search, social media, display)\n- Content and inbound channels (blog, SEO, thought leadership)\n- Sales and outbound channels (direct outreach, partnerships)\n- Community and grassroots channels\n- Product-led and viral channels\n\n### Step 3: Develop Messaging\nCreate audience-specific messaging that resonates:\n- Core value proposition for target segment\n- Key differentiators and competitive advantages\n- Pain point validation and solution mapping\n- Proof points and social proof strategies\n- Channel-specific messaging variations\n\n### Step 4: Define Success Metrics\nEstablish measurable KPIs to track launch success:\n- Awareness metrics (impressions, reach, brand recall)\n- Engagement metrics (CTR, cost per engagement, time on site)\n- Conversion metrics (signups, demos requested, trials started)\n- Revenue metrics (MRR, customer acquisition cost, lifetime value)\n- Market metrics (market share, segment penetration)\n\n### Step 5: Create Launch Plan\nBuild a phased launch timeline:\n- Pre-launch preparation (messaging, channels, timeline)\n- Launch day activities and announcements\n- Post-launch momentum (content, partnerships, communities)\n- Measurement and optimization cadence\n- Success criteria and go\u002Fno-go decision points\n\n## Input Format\nUse $ARGUMENTS to pass:\n- Product name and description\n- Target market segment\n- Research data or file path\n- Launch timeline and constraints\n- Budget or resource limitations\n\n## Output\nA structured GTM strategy document including:\n- Recommended marketing channels with justification\n- Channel-specific messaging and positioning\n- Launch timeline with key milestones\n- KPI targets and measurement framework\n- Risk mitigation strategies\n- 90-day execution roadmap\n\n## Framework\nThis skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.\n\n## Tips\n- Start with your most confident customer segment\n- Validate assumptions through customer interviews before full launch\n- Focus on a few channels excellently rather than many channels poorly\n- Establish baseline metrics before launch to measure impact\n- Plan for feedback loops and optimization\n\n---\n\n### Further Reading\n\n- [5 GTM Principles You Should Know as a PM](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002F5-gtm-principles-with-frameworks-templates)\n- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fdistribution-framework-ai-products)\n- [Product-Led Growth 101, Part 1\u002F2](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fproduct-led-growth-101-12)\n- [How to Design a Value Proposition Customers Can't Resist?](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fhow-to-design-value-proposition-template)\n- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fhow-to-achieve-the-product-market)\n",{},"main","def8531e65114c0fca8fb8551c1871ee0eed705c","skills\u002Fphuryn\u002Fpm-skills\u002Fgtm-strategy",24,"https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub","https:\u002F\u002Fskillshub.wtf","https:\u002F\u002Fgithub.com\u002FComeOnOliver","AI & Blockchain Engineer\r\n","2026-06-24 22:07:19",{"source":7,"skillName":5,"commands":35,"prompt":45,"zipAvailable":46},[36,39,42],{"tool":37,"command":38},"npx","npx skills add ComeOnOliver\u002Fskillshub --skill gtm-strategy",{"tool":40,"command":41},"bunx","bunx skills add ComeOnOliver\u002Fskillshub --skill gtm-strategy",{"tool":43,"command":44},"pnpm","pnpm dlx skills add ComeOnOliver\u002Fskillshub --skill gtm-strategy","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fphuryn\u002Fpm-skills\u002Fgtm-strategy\u002FSKILL.md",true,[],[49,63,73,82,88,95],{"skillNo":50,"name":51,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":52,"categories":53,"keywords":59,"publishedAt":21},"01M6FKJN13GMG4KY57J3QD8GY5","model-hierarchy-skill","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fzscole\u002Fmodel-hierarchy-skill\u002Fmodel-hierarchy-skill\u002FSKILL.md",[54],{"categoryNo":55,"categoryName":56,"taxonomyType":57,"taxonomyTypeDesc":58},"01JBSEEDCAT000000000000023","Skill与智能体开发","SCENARIO","使用场景",[60,61,62],"model","model hierarchy","model hierarchy skill",{"skillNo":64,"name":65,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":66,"categories":67,"keywords":69,"publishedAt":21},"01M6FKJJJ6GCAMR4PPPRD12M5X","zoom-mcp","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fzoom\u002Fskills\u002Fzoom-mcp\u002FSKILL.md",[68],{"categoryNo":55,"categoryName":56,"taxonomyType":57,"taxonomyTypeDesc":58},[70,71,72],"MCP","zoom","zoom mcp",{"skillNo":74,"name":75,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":76,"categories":77,"keywords":78,"publishedAt":21},"01M6FKJE3KYT3KPEZMEEHYKA6K","zoom-apps-sdk","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fzoom\u002Fskills\u002Fzoom-apps-sdk\u002FSKILL.md",[],[79,80,81,71],"sdk","zoom apps sdk","apps",{"skillNo":83,"name":84,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":85,"categories":86,"keywords":87,"publishedAt":21},"01M6FKJ9EDH9Q5VWDF8HAJRSP0","windows","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fzoom\u002Fskills\u002Fwindows\u002FSKILL.md",[],[84],{"skillNo":89,"name":90,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":91,"categories":92,"keywords":94,"publishedAt":21},"01M6FKJ666BEEFC3AE9GJ72Q93","whiteboard","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fzoom\u002Fskills\u002Fwhiteboard\u002FSKILL.md",[93],{"categoryNo":55,"categoryName":56,"taxonomyType":57,"taxonomyTypeDesc":58},[90],{"skillNo":96,"name":97,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":7,"ownerLogin":8,"ownerAvatarUrl":9,"ownerAccountNo":10,"ownerDisplayName":11,"repositoryNo":12,"starsCount":13,"licenseSpdxId":14,"licenseFileUrl":6,"sourceHtmlUrl":98,"categories":99,"keywords":100,"publishedAt":21},"01M6FKJ21WFCDGTJQ2Q91T9DVW","websockets","https:\u002F\u002Fgithub.com\u002FComeOnOliver\u002Fskillshub\u002Fblob\u002Fmain\u002Fskills\u002Fzoom\u002Fskills\u002Fwebsockets\u002FSKILL.md",[],[97]]