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Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets\u002Fwriting-styles\u002F directory.","tvanle\u002FMiniProj","tvanle","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F110284635?v=4","01M6DA4BVW596533CDA41S8KDH","Trong Le","01M6DA4C0HZ091M62H15QFNKCR",2,"MIT","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fcopywriting\u002FSKILL.md",[18,23,26],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000005","邮件与沟通","SCENARIO","使用场景",{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000018","写作与文案",{"categoryNo":27,"categoryName":28,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000036","内容创作者","PROFESSION","适用职业",[5,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49],"copywriting","context","type","pages","campaigns","writing style","patterns","activate","conversion","landing","writing","assets","page","templates","Optimization","email","extraction","directory","2026-11-10 10:12:30",false,"---\nname: ck:copywriting\ndescription: Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets\u002Fwriting-styles\u002F directory.\nlicense: MIT\nargument-hint: \"[copy-type] [context]\"\n---\n\n# Copywriting\n\nFormulas, templates, patterns, and writing styles for high-converting copy.\n\n## When to Use\n\n- Writing headlines\u002Fsubject lines, landing page copy, email campaigns\n- Social posts, product descriptions, CTA optimization, A\u002FB variations\n- Applying custom writing styles from user documents\n\n## Writing Styles\n\nLoad: `references\u002Fwriting-styles.md` | Full catalog: `assets\u002Fwriting-styles\u002Fdefault.md` (50 styles)\n\n**Extract styles from multi-format files:**\n```bash\npython .claude\u002Fskills\u002Fcopywriting\u002Fscripts\u002Fextract-writing-styles.py --list        # List files\npython .claude\u002Fskills\u002Fcopywriting\u002Fscripts\u002Fextract-writing-styles.py --style \u003Cname> # Extract style\n```\n\n**Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs\u002Fmedia need `GEMINI_API_KEY`)\n\n## Copy Formulas\n\nLoad: `references\u002Fcopy-formulas.md`\n\n| Formula | Structure | Best For |\n|---------|-----------|----------|\n| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |\n| PAS | Problem → Agitate → Solution | Email, sales pages |\n| BAB | Before → After → Bridge | Testimonials, case studies |\n| 4Ps | Promise → Picture → Proof → Push | Long-form sales |\n| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |\n| FAB | Feature → Advantage → Benefit | Product descriptions |\n\n## Headlines\n\nLoad: `references\u002Fheadline-templates.md`\n\nPatterns: \"How to [X] without [Y]\" • \"[Number] ways to [benefit]\" • \"The secret to [outcome]\" • \"Why [belief] is wrong\"\n\n## Email Copy\n\nLoad: `references\u002Femail-copy.md`\n\nSubject lines: Curiosity gap • Benefit-driven • Question • Urgency\n\n## Landing Pages & CTAs\n\nLoad: `references\u002Flanding-page-copy.md` | `references\u002Fcta-patterns.md`\n\nHero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof\nCTAs: \"Start [verb]ing\" • \"Get [benefit]\" • \"Yes, I want [benefit]\"\n\n## Workflows\n\n| Workflow | Purpose | Use When |\n|----------|---------|----------|\n| `references\u002Fworkflow-cro.md` | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests |\n| `references\u002Fworkflow-enhance.md` | Copy enhancement | Improving existing copy |\n| `references\u002Fworkflow-fast.md` | Quick copy generation | Simple, time-sensitive requests |\n| `references\u002Fworkflow-good.md` | Quality copy with research | High-stakes content |\n\n## References\n\n| File | Purpose |\n|------|---------|\n| `references\u002Fwriting-styles.md` | 30 writing styles quick reference |\n| `references\u002Fcopy-formulas.md` | AIDA, PAS, BAB, 4Ps, FAB formulas |\n| `references\u002Fheadline-templates.md` | Headline patterns & templates |\n| `references\u002Femail-copy.md` | Email copy patterns |\n| `references\u002Flanding-page-copy.md` | Landing page structure |\n| `references\u002Fcta-patterns.md` | CTA optimization |\n| `references\u002Fpower-words.md` | Power words by emotion |\n| `references\u002Fsocial-media-copy.md` | Platform-specific copy |\n| `scripts\u002Fextract-writing-styles.py` | Extract styles from multi-format files |\n| `templates\u002Fcopy-brief.md` | Creative brief template |\n\n## Agent Integration\n\n**Primary:** fullstack-developer | **Related:** brand-guidelines, content-marketing, email-marketing\n\n## Best Practices\n\n1. Lead with benefit, not feature | 2. One CTA per piece\n3. Specificity > vague claims | 4. Read aloud—if awkward, rewrite\n5. Test headlines first | 6. Match copy to awareness level\n","# Copywriting\n\nFormulas, templates, patterns, and writing styles for high-converting copy.\n\n## When to Use\n\n- Writing headlines\u002Fsubject lines, landing page copy, email campaigns\n- Social posts, product descriptions, CTA optimization, A\u002FB variations\n- Applying custom writing styles from user documents\n\n## Writing Styles\n\nLoad: `references\u002Fwriting-styles.md` | Full catalog: `assets\u002Fwriting-styles\u002Fdefault.md` (50 styles)\n\n**Extract styles from multi-format files:**\n```bash\npython .claude\u002Fskills\u002Fcopywriting\u002Fscripts\u002Fextract-writing-styles.py --list        # List files\npython .claude\u002Fskills\u002Fcopywriting\u002Fscripts\u002Fextract-writing-styles.py --style \u003Cname> # Extract style\n```\n\n**Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs\u002Fmedia need `GEMINI_API_KEY`)\n\n## Copy Formulas\n\nLoad: `references\u002Fcopy-formulas.md`\n\n| Formula | Structure | Best For |\n|---------|-----------|----------|\n| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |\n| PAS | Problem → Agitate → Solution | Email, sales pages |\n| BAB | Before → After → Bridge | Testimonials, case studies |\n| 4Ps | Promise → Picture → Proof → Push | Long-form sales |\n| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |\n| FAB | Feature → Advantage → Benefit | Product descriptions |\n\n## Headlines\n\nLoad: `references\u002Fheadline-templates.md`\n\nPatterns: \"How to [X] without [Y]\" • \"[Number] ways to [benefit]\" • \"The secret to [outcome]\" • \"Why [belief] is wrong\"\n\n## Email Copy\n\nLoad: `references\u002Femail-copy.md`\n\nSubject lines: Curiosity gap • Benefit-driven • Question • Urgency\n\n## Landing Pages & CTAs\n\nLoad: `references\u002Flanding-page-copy.md` | `references\u002Fcta-patterns.md`\n\nHero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof\nCTAs: \"Start [verb]ing\" • \"Get [benefit]\" • \"Yes, I want [benefit]\"\n\n## Workflows\n\n| Workflow | Purpose | Use When |\n|----------|---------|----------|\n| `references\u002Fworkflow-cro.md` | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests |\n| `references\u002Fworkflow-enhance.md` | Copy enhancement | Improving existing copy |\n| `references\u002Fworkflow-fast.md` | Quick copy generation | Simple, time-sensitive requests |\n| `references\u002Fworkflow-good.md` | Quality copy with research | High-stakes content |\n\n## References\n\n| File | Purpose |\n|------|---------|\n| `references\u002Fwriting-styles.md` | 30 writing styles quick reference |\n| `references\u002Fcopy-formulas.md` | AIDA, PAS, BAB, 4Ps, FAB formulas |\n| `references\u002Fheadline-templates.md` | Headline patterns & templates |\n| `references\u002Femail-copy.md` | Email copy patterns |\n| `references\u002Flanding-page-copy.md` | Landing page structure |\n| `references\u002Fcta-patterns.md` | CTA optimization |\n| `references\u002Fpower-words.md` | Power words by emotion |\n| `references\u002Fsocial-media-copy.md` | Platform-specific copy |\n| `scripts\u002Fextract-writing-styles.py` | Extract styles from multi-format files |\n| `templates\u002Fcopy-brief.md` | Creative brief template |\n\n## Agent Integration\n\n**Primary:** fullstack-developer | **Related:** brand-guidelines, content-marketing, email-marketing\n\n## Best Practices\n\n1. 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Use for test automation, flakiness, Core Web Vitals, mobile gestures, cross-browser.","Apache-2.0","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fweb-testing\u002FSKILL.md",[218],{"categoryNo":219,"categoryName":220,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000008","测试与质量",[222,223,224,225,226,227,228,229,230,231,232,233,234,235,236,237,238,239,240,34],"testing","web","web testing","ck:web testing","security","gestures","automation","playwright","test","test automation","core","browser","integration","core web vitals","e2e","vitest","use","mobile","visual",{"skillNo":242,"name":243,"nameZh":6,"description":244,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":245,"categories":246,"keywords":247,"publishedAt":50},"01M6DACHY0T647J000NPP7H042","ck:web-frameworks","Build with Next.js (App Router, RSC, SSR, ISR), Turborepo monorepos. Use for React apps, server rendering, build optimization, caching strategies, shared dependencies.","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fweb-frameworks\u002FSKILL.md",[],[223,248,249,250,251,252,253,46,254,238,255,256,257,258,259,260,261,262,263,264],"web frameworks","frameworks","ck:web frameworks","react","ssr","server","Next.js","router","build","next","dependencies","caching","strategies","shared","caching strategies","feature","app",{"skillNo":266,"name":267,"nameZh":6,"description":268,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":269,"categories":270,"keywords":277,"publishedAt":50},"01M6DABTKHCN35K3DDVY06N1K3","ck:ui-styling","Style UIs with shadcn\u002Fui components (Radix UI + Tailwind CSS). Use for accessible components, themes, dark mode, responsive layouts, design systems, color customization.","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fui-styling\u002FSKILL.md",[271,274],{"categoryNo":272,"categoryName":273,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000015","视觉设计",{"categoryNo":275,"categoryName":276,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000032","设计师",[278,279,280,281,282,283,284,285,286,287,288,289,290,238,291,292,293,294,295],"ui styling","ui","styling","ck:ui styling","design","css","components","component","design systems","shadcn","Tailwind","customization","radix ui","Tailwind CSS","responsive","layout","systems","dark mode",{"skillNo":297,"name":298,"nameZh":6,"description":299,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":300,"categories":301,"keywords":305,"publishedAt":50},"01M6DABMYZR8HHAHA1J5YVBYS9","ck:threejs","Build 3D web apps with Three.js (WebGL\u002FWebGPU). 556 searchable examples, 60 API classes, 20 use cases. Actions: create 3D scene, load model, add animation, implement physics, build VR\u002FXR. Topics: GLTF loader, PBR materials, particle effects, shadows, post-processing, compute shaders, TSL. Integrations: WebGPU, physics engines, spatial audio.","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fthreejs\u002FSKILL.md",[302],{"categoryNo":303,"categoryName":304,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000010","后端与接口",[306,298,307,308,223,309,310,311,312,313,314,315,316,317,318,238,319,320,321,263],"threejs","gltf","implement","webgpu","create","examples","actions","api","Animation","3D","Audio","model","integrations","three","compute","physics",{"skillNo":323,"name":324,"nameZh":6,"description":325,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":326,"categories":327,"keywords":328,"publishedAt":50},"01M6DAAQXHGM5007DEH08X1CGW","ck:sequential-thinking","Apply step-by-step analysis for complex problems with revision capability. Use for multi-step reasoning, hypothesis verification, adaptive planning, problem decomposition, course correction.","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fsequential-thinking\u002FSKILL.md",[],[329,330,331,332,333,334,335,336,337,238,338],"sequential thinking","thinking","ck:sequential thinking","planning","reasoning","verification","hypothesis","analysis","analyze","decomposition",{"skillNo":340,"name":341,"nameZh":6,"description":342,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":343,"categories":344,"keywords":348,"publishedAt":50},"01M6DAAHF9TP4JT6FP0ZV38Y6Y","ck:research","Research technical solutions, analyze architectures, gather requirements thoroughly. Use for technology evaluation, best practices research, solution design, scalability\u002Fsecurity\u002Fmaintainability analysis.","https:\u002F\u002Fgithub.com\u002Ftvanle\u002FMiniProj\u002Fblob\u002Fmaster\u002F.claude\u002Fskills\u002Fresearch\u002FSKILL.md",[345],{"categoryNo":346,"categoryName":347,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000021","资料检索与研究",[349,341,282,226,350,351,336,337,352,238,353,354,355,356],"research","best practices","Evaluation","technical","scalability","technology","requirements","maintainability"]