主图规范

Main image rules

The main images decide whether a shopper clicks in the search results and whether they keep looking. Plan them as a set in which every image has one job.

Default set of five

1. Image 1, the click image: the product alone and recognisable at thumbnail size, filling most of the frame, on a clean background. Follow the platform's rules for the first image (some platforms or categories require a white background or forbid text and logos on it).
2. Image 2, the main benefit: the strongest selling point, shown rather than told, with at most one short line of text.
3. Image 3, the proof or detail: a close-up of material, structure or the feature that supports the benefit.
4. Image 4, the usage scene: the product in real use, at a size the shopper can relate to.
5. Image 5, specifications or what you get: size, contents of the box, or the bundle for each SKU.

Add a white-background image or a vertical (3:4) image when the platform uses them for recommendations or campaigns, and a main video when the platform offers the slot. SKU images must show exactly the option they name.

Rules for every image

• The product's colour, shape, proportions, material and packaging match the real goods. Never show accessories, effects or features the product does not have.
• Text is short, large and readable on a phone; no absolute or unverifiable claims; no other brands' logos or names.
• Use only photos, fonts and materials the store has rights to.
• Keep the visual style consistent across the set.

Platform format check

Size, aspect ratio, file size, background, text and logo rules, and the number of image and video slots differ by platform (Taobao/Tmall, JD, Pinduoduo, Douyin, Xiaohongshu) and by category, and they change over time. State the requirements you are applying for the user's platform and category, and add "以平台当前的图片规范为准".

Output

A table: image number, job, content, composition and angle, text overlay, notes for the photographer or image tool. When reviewing existing images, give the same table with a verdict and a concrete fix for each image. If an image-generation tool is used, describe the product with the same exact attributes in every prompt, and say that generated images must be checked against the real product before publishing.