app-store-optimization

What I do

• Optimize app visibility in app stores
• Research and select relevant keywords
• Design compelling app icons and screenshots
• Write effective app descriptions
• Optimize conversion rates
• Track and analyze store performance
• Implement A/B testing for store listings

When to use me

Use me when:

• Launching a new mobile app
• Improving app download numbers
• Competing in saturated categories
• Planning app store presence
• Reducing user acquisition costs
• Analyzing store analytics

Key Concepts

ASO Elements

1. App Name: 30-char limit, primary keywords
2. Subtitle: 30-char, secondary keywords
3. Keywords: 100-char field (iOS), no duplicates
4. Description: Hook users, include features
5. Icon: Memorable, scalable, testing
6. Screenshots: Feature-first, show value
7. Preview Video: 15-30 seconds, auto-play

Keyword Research

• Analyze competitors
• Use ASO tools (Sensor Tower, AppTweak)
• Long-tail keywords have less competition
• Consider local languages
• Update regularly based on data

Conversion Optimization

• A/B test screenshots and icons
• Feature key benefits in first 3 screenshots
• Localize for target markets
• Maintain high ratings through quality
• Respond to reviews professionally

Ranking Factors

• Download velocity
• User ratings and reviews
• Engagement metrics
• Keyword relevance
• Backlinks (for web presence)