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otherwise notify Growth + Sales.\n\n---\n","# Technical SEO Playbooks\n\n## When to Use\n- Sites experiencing ranking drops despite strong content.\n- Launching major site changes (CMS migrations, redesigns).\n- Investigating Core Web Vitals, crawl budget, or indexing issues.\n\n## Framework\n1. **Crawl Health** – Screaming Frog\u002FJetOctopus results, search console coverage, log file sampling.\n2. **Performance** – Lighthouse field vs lab data, render-blocking assets, code splitting, image optimization.\n3. **Indexation & Signals** – robots.txt, canonicals, hreflang, pagination, parameter handling.\n4. **Structured Data** – schema coverage, errors, merchant\u002Fproduct feeds.\n5. **Security & Compliance** – HTTPS, mixed content, cookie banners, accessibility.\n\n## Playbooks\n- **Migrations** – pre\u002Fpost launch checklist, redirect maps, monitoring dashboards.\n- **CWV Improvements** – prioritized backlog (LCP, INP, CLS fixes) with eng dependencies.\n- **International SEO** – hreflang matrix, localized sitemaps, translation QA.\n- **GTM Agents Audit Checklist** – five-pass review (crawl → index → performance → schema → reporting) @puerto\u002FREADME.md#183-212.\n- **Issue Escalation Flow** – Marketing Director ↔ DevOps ↔ Content to fast-track blocking defects.\n\n## Templates\n- Crawl issue tracker (URL, issue, severity, owner, status).\n- Core Web Vitals monitoring dashboard.\n- Structured data coverage sheet.\n- KPI guardrail sheet (sessions, rankings, conversions) with \"alert\" thresholds matching GTM Agents governance cadence.\n\n## Tips\n- Pair log-file analysis with Search Console stats to confirm real-world crawl behavior.\n- Automate regression alerts via Lighthouse CI or SpeedCurve.\n- Document every infra change with timestamp to correlate with ranking volatility.\n- Share Guardrail snapshots weekly using GTM Agents-style status packet (target vs actual vs guardrail) to keep Sales + Execs aligned.\n- Trigger rollback when three guardrail breaches occur in 24h or when crawl errors spike >25% vs baseline.\n\n## GTM Agents SEO Escalation Workflow\n1. **Detection** – SEO specialist flags issue via crawl report or KPI guardrail breach.\n2. **Triage** – assign severity (P0-P2) + owner across Engineering, Content, or RevOps.\n3. **Action** – implement fix, document via Serena patch or CMS change log.\n4. **Validation** – rerun crawl\u002Fperf audits, update structured data validator.\n5. **Comms** – send 3-point summary (issue, fix, KPI impact) in status packet.\n\n## KPI Guardrails\n- Organic sessions: ±10% vs trailing 4-week baseline (alert beyond 15%).\n- Priority keyword avg rank: no more than 2 position drop for Tier-1 terms.\n- Conversion contribution: must stay within 5% of forecasted pipeline; otherwise notify Growth + Sales.\n\n---\n",{"name":5,"description":7},"main","e76badf17e06864dd1f99dfd25e14335f1cfeea2","gtm-agents\u002Fplugins\u002Fseo\u002Fskills\u002Ftechnical-seo","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal","https:\u002F\u002Fwww.utsavmishra.me\u002F","Engineer","2026-09-28 22:27:58",{"source":8,"skillName":5,"commands":53,"prompt":63,"zipAvailable":64},[54,57,60],{"tool":55,"command":56},"npx","npx skills add bhaktofmahakal\u002FMy-Automations --skill technical-seo",{"tool":58,"command":59},"bunx","bunx skills add bhaktofmahakal\u002FMy-Automations --skill technical-seo",{"tool":61,"command":62},"pnpm","pnpm dlx skills add bhaktofmahakal\u002FMy-Automations --skill technical-seo","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fgtm-agents\u002Fplugins\u002Fseo\u002Fskills\u002Ftechnical-seo\u002FSKILL.md",true,[],[67,74,84,91,104,116],{"skillNo":68,"name":69,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":70,"categories":71,"keywords":72,"publishedAt":39},"01M6CQZ3TVYVTB8FP1BVHXWJJZ","social","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fshogun-cmo\u002Fskills\u002Fsocial\u002FSKILL.md",[],[69,73],"research",{"skillNo":75,"name":76,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":77,"categories":78,"keywords":81,"publishedAt":39},"01M6CQZ1SB3V2R3T14Z0ZB28Q0","seo_geo","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fshogun-cmo\u002Fskills\u002Fseo-geo\u002FSKILL.md",[79,80],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},{"categoryNo":24,"categoryName":25,"taxonomyType":26,"taxonomyTypeDesc":27},[82,83,29,73],"geo","seo geo",{"skillNo":85,"name":86,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":87,"categories":88,"keywords":89,"publishedAt":39},"01M6CQZ0T5KQH44TRTS2FZY7BX","review","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fshogun-cmo\u002Fskills\u002Freview\u002FSKILL.md",[],[86,90],"evidence",{"skillNo":92,"name":73,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":93,"categories":94,"keywords":98,"publishedAt":39},"01M6CQYZ3JNN7PWP5V0FGA5N5V","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fshogun-cmo\u002Fskills\u002Fresearch\u002FSKILL.md",[95],{"categoryNo":96,"categoryName":97,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000021","资料检索与研究",[73,99,100,101,102,103],"read","tinyfish","only","firecrawl","tavily",{"skillNo":105,"name":106,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":107,"categories":108,"keywords":112,"publishedAt":39},"01M6CQYXR58J9GM7860KPR35H2","product_hunt","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fshogun-cmo\u002Fskills\u002Fproduct-hunt\u002FSKILL.md",[109],{"categoryNo":110,"categoryName":111,"taxonomyType":26,"taxonomyTypeDesc":27},"01JBSEEDCAT000000000000031","产品经理",[113,114,115,73],"product","hunt","product hunt",{"skillNo":117,"name":118,"nameZh":6,"description":6,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":119,"categories":120,"keywords":121,"publishedAt":39},"01M6CQYW5EVAYYHYGX46Z0DM7Y","opportunity","https:\u002F\u002Fgithub.com\u002Fbhaktofmahakal\u002FMy-Automations\u002Fblob\u002Fmain\u002Fshogun-cmo\u002Fskills\u002Fopportunity\u002FSKILL.md",[],[118,101,90]]