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Revisiting incentive structures after performance reviews.\n- Adapting rewards for new personas, products, or regions.\n\n## Framework\n1. **Objective Alignment** – tie incentives to desired behavior (lead quality, revenue, product adoption).\n2. **Structure Options** – choose between cash, credits, swag, tiered multipliers, or charitable donations.\n3. **Economics** – model CAC\u002FLTV impact, cap payouts, and define clawback rules.\n4. **Compliance** – account for tax reporting, regional regulations, and contractual clauses.\n5. **Experimentation** – define hypotheses, guardrails, and measurement cadence.\n\n## Templates\n- Incentive matrix (persona → action → reward → cap → notes).\n- Budget planner comparing reward scenarios vs target outcomes.\n- A\u002FB test brief for incentive experiments.\n\n## Tips\n- Keep tiers simple; too many options create friction.\n- Pair with finance\u002Flegal early to avoid rework.\n- Document changes with effective dates for 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