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Auditing variant performance or sunsetting outdated experiences.\n\n## Framework\n1. **Variant Inventory** – catalog base asset, variant name, audience, channel, owner, expiration.\n2. **Approval Flow** – document reviewers, compliance steps, localization, accessibility requirements.\n3. **Asset Delivery** – link storage locations (DAM, CMS, MAP) plus version IDs and CDN paths.\n4. **Testing Hooks** – note experiment IDs, KPIs, guardrails for each variant.\n5. **Lifecycle Management** – set refresh cadences, archival rules, and dependency tracking.\n\n## Templates\n- Variant matrix (channel × persona × lifecycle stage).\n- Approval checklist (copy, design, legal, localization, accessibility).\n- Performance tracker (variant → impressions → engagement → conversion → decision).\n\n## Tips\n- Assign unique IDs to every variant for analytics + rollback references.\n- Bundle variants into kits aligned with key journeys for easier governance.\n- Pair with `decision-trees` outputs to ensure 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