AGENT SKILL
activation-map
Use to link segments and insights to GTM plays, owners, and measurement plans.
- License 许可
- MIT
- 最近更新
- 2026-09-28
- Stars
- ★ 4
- Forks
- 4
01 前言 Front Matter
- name
- activation-map
- description
- Use to link segments and insights to GTM plays, owners, and measurement plans.
02 资源文件 2
- 参考文档SOURCE.md197 B
- 参考文档TRUST.auto.yaml2.2 KB
03 SKILL.md 正文
Activation Map Skill
When to Use
- After defining new customer segments or insights that require action.
- Aligning marketing, sales, CS, and product teams on who owns what.
- Tracking adoption and performance of segment-driven campaigns.
Framework
- Segment/Insight Summary – describe target segments, size, and business goal.
- Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
- Channel & Asset Needs – specify content, tooling, and integrations required.
- Measurement – define KPIs, dashboards, and review cadence.
- Feedback Loop – gather learnings, update plays, and inform next iteration.
Templates
- Activation matrix (segment, play, owner, timing, KPI).
- Brief template for play owners.
- Scorecard format for exec reviews.
Tips
- Keep owners accountable by including due dates and status fields.
- Tie KPIs back to the original segmentation goal for clarity.
- Pair with
segmentation-frameworkupdates to maintain alignment.
