email-campaign

Email Campaign Command

Create comprehensive email marketing campaign with strategy, content, and automation planning.

What This Command Does

1. Develops Email Strategy

   • Campaign objectives
   • Audience segmentation
   • Email sequence planning

2. Creates Email Content

   • Subject lines and preview text
   • Email body copy
   • CTA strategy

3. Plans Technical Setup

   • Automation workflow
   • Personalization strategy
   • Testing plan

Orchestration Flow

Email Campaign Request
        ↓
[Email Marketer] → Campaign Strategy & Sequence
        ↓
[Copywriter] → Email Copy & Subject Lines
        ↓
[Graphic Designer] → Email Design Direction
        ↓
[Legal Reviewer] → CAN-SPAM Compliance
        ↓
[Quality Controller] → Email QC Checklist
        ↓
[Accessibility Checker] → Email Accessibility
        ↓
Email Campaign Package Complete

Agents Involved

Agent	Role	Output
Email Marketer	Strategy lead	Sequence, automation
Copywriter	Content	Copy, subject lines
Graphic Designer	Design	Visual direction
Legal Reviewer	Compliance	Legal review
Quality Controller	QC	Pre-send checklist
Accessibility Checker	Accessibility	Email accessibility

Campaign Types

Type	Description	Typical Sequence
Nurture	Lead nurturing series	5-7 emails over 2-4 weeks
Promotional	Sales/offer campaign	2-3 emails over 1 week
Announcement	News/launch	1-2 emails
Automated	Trigger-based	Varies by trigger

Output Artifacts

Saved to .aiwg/marketing/email/{campaign-name}/:

• email-strategy.md - Campaign strategy
• email-sequence.md - Email sequence plan
• emails/ - Individual email content
  • email-1.md
  • email-2.md
  • etc.
• subject-lines.md - Subject line options
• automation-flow.md - Automation workflow
• testing-plan.md - A/B testing strategy
• compliance-checklist.md - Legal compliance

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Nurture sequence for enterprise leads"
--guidance "High personalization, segment by industry"
--guidance "Mobile-first design, 60% mobile open rate"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What is the primary goal of this email campaign?
2. Who is the target audience/segment?
3. How many emails in the sequence?
4. What is the timeline for sending?
5. What offers or CTAs will be included?
6. What automation triggers apply?

Usage Examples

# Nurture sequence
/email-campaign "New Subscriber Welcome" --campaign-type nurture

# Promotional campaign
/email-campaign "Black Friday Sale" --campaign-type promotional

# Product announcement
/email-campaign "Feature Launch" --campaign-type announcement

# With strategic guidance
/email-campaign "Example" --guidance "Your specific context here"

# Interactive mode
/email-campaign "Example" --interactive

Success Criteria

• [ ] Campaign strategy defined
• [ ] Email sequence planned
• [ ] All email copy drafted
• [ ] Subject lines created with A/B variants
• [ ] Automation workflow documented
• [ ] Legal compliance verified
• [ ] QC checklist completed
• [ ] Accessibility reviewed

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for email tone and messaging
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent email campaign orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference