[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6ACJHSCEC716RMTZ3H7397J":3,"skill-same:01M6ACJHSCEC716RMTZ3H7397J":117},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":16,"sourceHtmlUrl":17,"categories":18,"keywords":19,"publishedAt":24,"linkOnly":25,"markdownContent":26,"markdownBody":27,"frontMatter":28,"refName":37,"commitSha":38,"skillDirectory":39,"forksCount":40,"repositoryHtmlUrl":41,"repositoryHomepageUrl":6,"ownerHtmlUrl":42,"ownerBlogUrl":43,"ownerDescription":6,"updatedAt":44,"install":45,"resources":58},"01M6ACJHSCEC716RMTZ3H7397J","conversion-rate-optimization",null,"When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup\u002Fregistration flows, see signup. For post-signup activation, see onboarding. For popups\u002Fmodals, see popups.","Significant-Gravitas\u002Fskills-catalog","Significant-Gravitas","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F130738209?v=4","01M6AC83EPDGBFN19MWYRREJD0","AutoGPT","01M6ACEY98TKHDWJH0B93PHNMG",2,"MIT","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fconversion-rate-optimization\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fconversion-rate-optimization\u002FSKILL.md",[],[20,21,22,23],"conversion rate optimization","github","pricing","onboarding","2026-11-10 10:12:30",false,"---\nname: conversion-rate-optimization\ndescription: When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup\u002Fregistration flows, see signup. For post-signup activation, see onboarding. For popups\u002Fmodals, see popups.\nmetadata:\n  version: 2.0.0\n  author: Corey Haines\n  source: coreyhaines31\u002Fmarketingskills\u002Fskills\u002Fcro\n  source_url: https:\u002F\u002Fgithub.com\u002Fcoreyhaines31\u002Fmarketingskills\u002Fblob\u002F5b2c0007766c6a1cf1d53fd8fc73e979e0821022\u002Fskills\u002Fcro\u002FSKILL.md\n  upstream-commit: 5b2c0007766c6a1cf1d53fd8fc73e979e0821022\n  original-name: cro\n  packaged-by: AutoGPT\n  packaged-on: '2026-09-25'\nlicense: MIT\n---\n\n> Packaging adaptation by AutoGPT, 2026-09-25. Original authorship and licence are retained. Changes are limited to the recorded name, metadata and local references; see ATTRIBUTION.md in this package.\n\n\n# Conversion Rate Optimization (CRO)\n\nYou are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.\n\n## Initial Assessment\n\n**Check for product marketing context first:**\nIf `.agents\u002Fproduct-marketing.md` exists (or `.claude\u002Fproduct-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.\n\nBefore providing recommendations, identify:\n\n1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other\n2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales\n3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)\n\n---\n\n## CRO Analysis Framework\n\nAnalyze the page across these dimensions, in order of impact:\n\n### 1. Value Proposition Clarity (Highest Impact)\n\n**Check for:**\n- Can a visitor understand what this is and why they should care within 5 seconds?\n- Is the primary benefit clear, specific, and differentiated?\n- Is it written in the customer's language (not company jargon)?\n\n**Common issues:**\n- Feature-focused instead of benefit-focused\n- Too vague or too clever (sacrificing clarity)\n- Trying to say everything instead of the most important thing\n\n### 2. Headline Effectiveness\n\n**Evaluate:**\n- Does it communicate the core value proposition?\n- Is it specific enough to be meaningful?\n- Does it match the traffic source's messaging?\n\n**Strong headline patterns:**\n- Outcome-focused: \"Get [desired outcome] without [pain point]\"\n- Specificity: Include numbers, timeframes, or concrete details\n- Social proof: \"Join 10,000+ teams who...\"\n\n### 3. CTA Placement, Copy, and Hierarchy\n\n**Primary CTA assessment:**\n- Is there one clear primary action?\n- Is it visible without scrolling?\n- Does the button copy communicate value, not just action?\n  - Weak: \"Submit,\" \"Sign Up,\" \"Learn More\"\n  - Strong: \"Start Free Trial,\" \"Get My Report,\" \"See Pricing\"\n\n**CTA hierarchy:**\n- Is there a logical primary vs. secondary CTA structure?\n- Are CTAs repeated at key decision points?\n\n### 4. Visual Hierarchy and Scannability\n\n**Check:**\n- Can someone scanning get the main message?\n- Are the most important elements visually prominent?\n- Is there enough white space?\n- Do images support or distract from the message?\n\n### 5. Trust Signals and Social Proof\n\n**Types to look for:**\n- Customer logos (especially recognizable ones)\n- Testimonials (specific, attributed, with photos)\n- Case study snippets with real numbers\n- Review scores and counts\n- Security badges (where relevant)\n\n**Placement:** Near CTAs and after benefit claims\n\n### 6. Objection Handling\n\n**Common objections to address:**\n- Price\u002Fvalue concerns\n- \"Will this work for my situation?\"\n- Implementation difficulty\n- \"What if it doesn't work?\"\n\n**Address through:** FAQ sections, guarantees, comparison content, process transparency\n\n### 7. Friction Points\n\n**Look for:**\n- Too many form fields\n- Unclear next steps\n- Confusing navigation\n- Required information that shouldn't be required\n- Mobile experience issues\n- Long load times\n\n---\n\n## Output Format\n\nStructure your recommendations as:\n\n### Quick Wins (Implement Now)\nEasy changes with likely immediate impact.\n\n### High-Impact Changes (Prioritize)\nBigger changes that require more effort but will significantly improve conversions.\n\n### Test Ideas\nHypotheses worth A\u002FB testing rather than assuming.\n\n### Copy Alternatives\nFor key elements (headlines, CTAs), provide 2-3 alternatives with rationale.\n\n---\n\n## Page-Specific Frameworks\n\n### Homepage CRO\n- Clear positioning for cold visitors\n- Quick path to most common conversion\n- Handle both \"ready to buy\" and \"still researching\"\n\n### Landing Page CRO\n- Message match with traffic source\n- Single CTA (remove navigation if possible)\n- Complete argument on one page\n\n### Pricing Page CRO\n- Clear plan comparison\n- Recommended plan indication\n- Address \"which plan is right for me?\" anxiety\n\n### Feature Page CRO\n- Connect feature to benefit\n- Use cases and examples\n- Clear path to try\u002Fbuy\n\n### Blog Post CRO\n- Contextual CTAs matching content topic\n- Inline CTAs at natural stopping points\n\n---\n\n## Experiment Ideas\n\nWhen recommending experiments, consider tests for:\n- Hero section (headline, visual, CTA)\n- Trust signals and social proof placement\n- Pricing presentation\n- Form optimization\n- Navigation and UX\n\n**For comprehensive experiment ideas by page type**: See [references\u002Fexperiments.md](references\u002Fexperiments.md)\n\n---\n\n## Task-Specific Questions\n\n1. What's your current conversion rate and goal?\n2. Where is traffic coming from?\n3. What does your signup\u002Fpurchase flow look like after this page?\n4. Do you have user research, heatmaps, or session recordings?\n5. What have you already tried?\n\n---\n\n## Related Skills\n\n- **signup**: If the issue is in the signup process itself\n- **popups**: If considering popups as part of the strategy\n- **marketing-copywriting**: If the page needs a complete copy rewrite\n- **ab-testing**: To properly test recommended changes\n\n---\n\n## Form Optimization\n\nFor detailed form CRO guidance — including field optimization, multi-step forms, error handling, and form-specific experiments — see [references\u002Fform.md](references\u002Fform.md).\n","> Packaging adaptation by AutoGPT, 2026-09-25. Original authorship and licence are retained. Changes are limited to the recorded name, metadata and local references; see ATTRIBUTION.md in this package.\n\n\n# Conversion Rate Optimization (CRO)\n\nYou are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.\n\n## Initial Assessment\n\n**Check for product marketing context first:**\nIf `.agents\u002Fproduct-marketing.md` exists (or `.claude\u002Fproduct-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.\n\nBefore providing recommendations, identify:\n\n1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other\n2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales\n3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)\n\n---\n\n## CRO Analysis Framework\n\nAnalyze the page across these dimensions, in order of impact:\n\n### 1. Value Proposition Clarity (Highest Impact)\n\n**Check for:**\n- Can a visitor understand what this is and why they should care within 5 seconds?\n- Is the primary benefit clear, specific, and differentiated?\n- Is it written in the customer's language (not company jargon)?\n\n**Common issues:**\n- Feature-focused instead of benefit-focused\n- Too vague or too clever (sacrificing clarity)\n- Trying to say everything instead of the most important thing\n\n### 2. Headline Effectiveness\n\n**Evaluate:**\n- Does it communicate the core value proposition?\n- Is it specific enough to be meaningful?\n- Does it match the traffic source's messaging?\n\n**Strong headline patterns:**\n- Outcome-focused: \"Get [desired outcome] without [pain point]\"\n- Specificity: Include numbers, timeframes, or concrete details\n- Social proof: \"Join 10,000+ teams who...\"\n\n### 3. CTA Placement, Copy, and Hierarchy\n\n**Primary CTA assessment:**\n- Is there one clear primary action?\n- Is it visible without scrolling?\n- Does the button copy communicate value, not just action?\n  - Weak: \"Submit,\" \"Sign Up,\" \"Learn More\"\n  - Strong: \"Start Free Trial,\" \"Get My Report,\" \"See Pricing\"\n\n**CTA hierarchy:**\n- Is there a logical primary vs. secondary CTA structure?\n- Are CTAs repeated at key decision points?\n\n### 4. Visual Hierarchy and Scannability\n\n**Check:**\n- Can someone scanning get the main message?\n- Are the most important elements visually prominent?\n- Is there enough white space?\n- Do images support or distract from the message?\n\n### 5. Trust Signals and Social Proof\n\n**Types to look for:**\n- Customer logos (especially recognizable ones)\n- Testimonials (specific, attributed, with photos)\n- Case study snippets with real numbers\n- Review scores and counts\n- Security badges (where relevant)\n\n**Placement:** Near CTAs and after benefit claims\n\n### 6. Objection Handling\n\n**Common objections to address:**\n- Price\u002Fvalue concerns\n- \"Will this work for my situation?\"\n- Implementation difficulty\n- \"What if it doesn't work?\"\n\n**Address through:** FAQ sections, guarantees, comparison content, process transparency\n\n### 7. Friction Points\n\n**Look for:**\n- Too many form fields\n- Unclear next steps\n- Confusing navigation\n- Required information that shouldn't be required\n- Mobile experience issues\n- Long load times\n\n---\n\n## Output Format\n\nStructure your recommendations as:\n\n### Quick Wins (Implement Now)\nEasy changes with likely immediate impact.\n\n### High-Impact Changes (Prioritize)\nBigger changes that require more effort but will significantly improve conversions.\n\n### Test Ideas\nHypotheses worth A\u002FB testing rather than assuming.\n\n### Copy Alternatives\nFor key elements (headlines, CTAs), provide 2-3 alternatives with rationale.\n\n---\n\n## Page-Specific Frameworks\n\n### Homepage CRO\n- Clear positioning for cold visitors\n- Quick path to most common conversion\n- Handle both \"ready to buy\" and \"still researching\"\n\n### Landing Page CRO\n- Message match with traffic source\n- Single CTA (remove navigation if possible)\n- Complete argument on one page\n\n### Pricing Page CRO\n- Clear plan comparison\n- Recommended plan indication\n- Address \"which plan is right for me?\" anxiety\n\n### Feature Page CRO\n- Connect feature to benefit\n- Use cases and examples\n- Clear path to try\u002Fbuy\n\n### Blog Post CRO\n- Contextual CTAs matching content topic\n- Inline CTAs at natural stopping points\n\n---\n\n## Experiment Ideas\n\nWhen recommending experiments, consider tests for:\n- Hero section (headline, visual, CTA)\n- Trust signals and social proof placement\n- Pricing presentation\n- Form optimization\n- Navigation and UX\n\n**For comprehensive experiment ideas by page type**: See [references\u002Fexperiments.md](references\u002Fexperiments.md)\n\n---\n\n## Task-Specific Questions\n\n1. What's your current conversion rate and goal?\n2. Where is traffic coming from?\n3. What does your signup\u002Fpurchase flow look like after this page?\n4. Do you have user research, heatmaps, or session recordings?\n5. What have you already tried?\n\n---\n\n## Related Skills\n\n- **signup**: If the issue is in the signup process itself\n- **popups**: If considering popups as part of the strategy\n- **marketing-copywriting**: If the page needs a complete copy rewrite\n- **ab-testing**: To properly test recommended changes\n\n---\n\n## Form Optimization\n\nFor detailed form CRO guidance — including field optimization, multi-step forms, error handling, and form-specific experiments — see [references\u002Fform.md](references\u002Fform.md).\n",{"name":5,"license":15,"metadata":29,"description":7},{"author":30,"source":31,"version":32,"source_url":33,"packaged-by":12,"packaged-on":34,"original-name":35,"upstream-commit":36},"Corey 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Decodes shorthand, acronyms, nicknames, and internal language so Claude understands requests like a colleague would. CLAUDE.md for working memory, memory\u002F directory for the full knowledge base.","Apache-2.0","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fworkplace-memory-management\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fworkplace-memory-management\u002FSKILL.md",[],[127,128,129,130,21,131],"workplace memory management","memory","plugins","https","directory",{"skillNo":133,"name":134,"nameZh":6,"description":135,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":136,"sourceHtmlUrl":137,"categories":138,"keywords":152,"publishedAt":24},"01M6AD3F5X5DYW1BABD49BQKP8","website-seo-audit","Audit a website, investigate its real search opportunities, and deliver a short data-backed report on the few changes most likely to grow organic traffic that converts.","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fwebsite-seo-audit\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fwebsite-seo-audit\u002FSKILL.md",[139,144,147],{"categoryNo":140,"categoryName":141,"taxonomyType":142,"taxonomyTypeDesc":143},"01JBSEEDCAT000000000000019","营销推广","SCENARIO","使用场景",{"categoryNo":145,"categoryName":146,"taxonomyType":142,"taxonomyTypeDesc":143},"01JBSEEDCAT000000000000023","Skill与智能体开发",{"categoryNo":148,"categoryName":149,"taxonomyType":150,"taxonomyTypeDesc":151},"01JBSEEDCAT000000000000035","市场营销","PROFESSION","适用职业",[153,154,155,21,129,130,156,157,158],"website seo audit","audit","website","search","report","plugin",{"skillNo":160,"name":161,"nameZh":6,"description":162,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":163,"sourceHtmlUrl":164,"categories":165,"keywords":166,"publishedAt":24},"01M6AD32RYMK03P50DM0T184NJ","verification-before-completion","Use when about to claim work is complete, fixed, or passing, before committing or creating PRs - requires running verification commands and confirming output before making any success claims; evidence before assertions always","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fverification-before-completion\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fverification-before-completion\u002FSKILL.md",[],[167,168,130,21],"verification before completion","verification",{"skillNo":170,"name":171,"nameZh":6,"description":172,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":122,"licenseFileUrl":173,"sourceHtmlUrl":174,"categories":175,"keywords":176,"publishedAt":24},"01M6AD2WSQG7BGPXA7XP4DFZX8","vendor-evaluation","Evaluate a vendor — cost analysis, risk assessment, and recommendation. Use when reviewing a new vendor proposal, deciding whether to renew or replace a contract, comparing two vendors side-by-side, or building a TCO breakdown and negotiation points before procurement sign-off.","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fvendor-evaluation\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fvendor-evaluation\u002FSKILL.md",[],[177,178,129,130,179,180,181,21,182],"vendor evaluation","negotiation","assessment","risk assessment","cost analysis","review",{"skillNo":184,"name":185,"nameZh":6,"description":186,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":122,"licenseFileUrl":187,"sourceHtmlUrl":188,"categories":189,"keywords":196,"publishedAt":24},"01M6AD2RBT6004C07RZRDSTA52","vendor-contract-status","Check the status of existing agreements with a vendor across all connected systems — CLM, CRM, email, and document storage — with gap analysis and upcoming deadlines. Use when onboarding or renewing a vendor, when you need a consolidated view of what's signed and what's missing (MSA, DPA, SOW), or when checking for approaching expirations and surviving obligations.","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fvendor-contract-status\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fvendor-contract-status\u002FSKILL.md",[190,193],{"categoryNo":191,"categoryName":192,"taxonomyType":142,"taxonomyTypeDesc":143},"01JBSEEDCAT000000000000005","邮件与沟通",{"categoryNo":194,"categoryName":195,"taxonomyType":150,"taxonomyTypeDesc":151},"01JBSEEDCAT000000000000037","律师与法务",[197,198,21,199,129,23,130],"vendor contract status","status","storage",{"skillNo":201,"name":202,"nameZh":6,"description":203,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":204,"sourceHtmlUrl":205,"categories":206,"keywords":210,"publishedAt":24},"01M6AD2KPNXN5CNS3CA4FRWT97","user-cohort-analysis","Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fuser-cohort-analysis\u002FLICENSE","https:\u002F\u002Fgithub.com\u002FSignificant-Gravitas\u002Fskills-catalog\u002Fblob\u002Fmain\u002Fskills\u002Fuser-cohort-analysis\u002FSKILL.md",[207],{"categoryNo":208,"categoryName":209,"taxonomyType":150,"taxonomyTypeDesc":151},"01JBSEEDCAT000000000000033","数据分析师",[211,212,130,21],"user cohort analysis","analytics"]