openclaw-brand

OpenClaw Brand

Use the canonical identity without turning every surface into a marketing page.

For OpenClaw and OpenClaw Foundation logo selection and usage, use the brand kit README directly. The workflow below is for other brand work.

Workflow

1. Read identity.md for palette, typography, and voice.
2. Read asset-rights.md before copying or redistributing assets.
3. Identify the artifact's audience and whether it is product, documentation, or marketing.
4. Use semantic design tokens when the artifact is code.
5. Keep status colors functional; do not use them as arbitrary decoration.
6. Verify contrast, responsive cropping, and text legibility.
7. Verify logo clearspace only when approved consumer-local guidance defines it; otherwise report that check as unavailable rather than inventing a measurement.

Rules

• Use sentence case for headings, labels, buttons, and navigation.
• Let OpenClaw coral carry primary brand emphasis.
• Use sea-glass green as a restrained secondary accent.
• Use neutral ink and warm-paper surfaces as the foundation.
• Prefer Switzer-compatible sans-serif stacks for interface and body copy.
• Reserve Sentient-compatible serif stacks for editorial accents and quotations.
• Use system monospace for code unless the consumer already licenses another face.
• Preserve logo proportions and colors. Do not rotate, distort, outline, or add effects.
• Use real product, interface, community, or mascot imagery when imagery is needed.
• Avoid generic technology gradients, decorative blobs, and ornamental glow as a substitute for content.